Past Forward

Activating The Henry Ford Archive of Innovation

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In an ironic twist, one of the artifacts we were able to digitize remotely during the pandemic is this roll of toilet paper, on exhibit in Your Place in Time in Henry Ford Museum of American Innovation.

If you’ve visited our Digital Collections lately, you may have noticed they now feature more than 95,000 digitized artifacts. We’ve previously written about the process we use to digitize artifacts—as you might suspect, it involves lots of close physical contact with other human beings and with the artifacts themselves. Right now, during the worldwide coronavirus pandemic, this is not possible: some of our digitization colleagues whose work requires campus access are on temporary unpaid leave, and others whose work is more computer-based continue working from our basements, dining rooms, and dens.

Still, between March 14 and May 22, we added almost 3,300 new artifacts to our Digital Collections—all in the 10 weeks since decamping from our offices. But how can we continue to add new items to our Digital Collections without access to the actual collections themselves?

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Hallmark ""Owliday" Wish" Christmas Ornament, one of more than 700 Hallmark ornaments added to our Digital Collections during our remote work.

A lot of the answer is infrastructure. We’ve been digitizing our collections in a consistent way for almost a decade now, and over those years have built out a robust system to support adding hundreds of new items to our Digital Collections every day. Our collections database is available to us from home, and we have automated processes in place to pick up new items daily. We can do research on items, and add this information to our database, from home. But what about the images?

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A very modern-looking textile from a 1900-1901 sample book, digitized during the COVID-19 pandemic.

When we left campus, there were many objects we’d imaged in the last few months for ongoing projects that hadn’t yet been put online. We are continuing to work through this backlog, adding the images to our collections database and updating our cataloging so they can be reviewed and flagged for online use. Some notable additions in this category since mid-March are more than 700 Hallmark ornaments from the sizeable collection we acquired last year, nearly 200 items digitized through the William Davidson Foundation Initiative for Entrepreneurship (including trade cards and textile sample books), and more than 150 artifacts digitized through a grant from the Institute of Museum and Library Services (IMLS).

In addition, we have a number of collections that were already in digital format, whether natively or digitized by the collector, when they came to us. A sizeable example is the Dave Friedman Collection, which was partially scanned by Dave Friedman before being donated to us. There are now more than more than 32,000 auto racing photographs and documents from the Friedman collection in our Digital Collections—including the more than 1,000 we’ve added remotely.

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One of the many Dave Friedman Collection auto racing images we've added to our Digital Collections during the pandemic. This one shows the Chevrolet Corvette C1 driven by Dave MacDonald in the Production Sports Car Race before the 4th Annual Grand Prix for Sports Cars in Riverside, California, in 1961.

We also are lucky, as an institution in its 91st year of existence, to have a sizeable backlog of older images that are often quite acceptable (or can be made acceptable, by some strategic Photoshop work) for online access. We always prefer to get a new image of an artifact when possible—but during the pandemic, that has not been possible. So we’re combing through the existing images we have, whether those are scans of old black-and-white images from our first few decades, 20th century slides that were scanned later on, or images taken on 35mm film that have been transferred to digital format.

In this last category, artifacts with legacy images, to date we’ve had a couple of top priorities: 1) artifacts being utilized for our extensive series of online content and programming, and 2) artifacts that are on display in Henry Ford Museum of American Innovation—since you can’t see these in person right now, you’ll at least be able to see them digitally! Since we left campus, we’ve added nearly 200 objects on exhibit in Henry Ford Museum of American Innovation to our Digital Collections, bringing the total number of artifacts on exhibit in the museum that you can also see in our Digital Collections to more than 2,300—check them all out here. The recently added artifacts are mostly in Your Place in Time and Made in America, ranging from a Coty face powder box to an eight-track tape of Stevie Wonder’s Songs in the Key of Life. Next, we plan to tackle some of the many artifacts on exhibit in Greenfield Village, as well as items brought into our collection in the last couple of decades.

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Weaving You Can Wear, one of many books in Your Place in Time digitized recently from existing images.

Across all these categories, there are thousands of artifacts we can add to our Digital Collections without access to our collections—and we will continue working through them until we can safely return to The Henry Ford’s campus and are back up to full capacity. In the meantime, we invite you to dig into our Digital Collections to revisit your old favorites and maybe turn up some new surprises.

If you aren’t sure where to start, you might check out some Expert Sets we recently completed. Our curators selected artifact highlights from our collection in a number of focus areas, namely:

You can also find all of these sets, plus a search box and other ways to jump into the collection, on our Digital Collections homepage. Happy browsing!

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.

21st century, digitization, digital collections, COVID 19 impact, by Ellice Engdahl, #Behind The Scenes @ The Henry Ford

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This vibrant dress was likely dyed using an early aniline purple dye. 
Dress, 1863-1870 (THF182481)

In 1856, British chemistry student William Henry Perkin made a groundbreaking discovery. Perkin’s professor, August Wilhelm von Hofmann, encouraged his students to solve real-world problems. High on the list for Hofmann (and chemists all over the world) was the need to create a synthetic version of quinine. The only effective treatment for the life-threatening malaria disease, quinine could only be found in the bark of the rare Cinchona tree. Just a teenager at the time, Perkin decided to tackle this problem in a makeshift laboratory in his parents’ attic while on Easter holiday. Perkin experimented with coal tar—a coal byproduct in which Professor Hofmann saw promise—and made his discovery. No, not the discovery of a synthetic quinine, but something altogether different and extraordinarily significant nonetheless.

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Wells, Richardson & Company "Leamon's Genuine Aniline Dyes: Purple," 1873-1880 (THF170208)

Perkin’s coal tar experiments resulted in a dark-colored sludge which dyed cloth a vibrant purple color. The purple dye was colorfast too (meaning it did not fade easily). He had discovered aniline purple—also known as mauveine or Perkin’s mauve—the first synthetic dye. Though this was not the medical miracle he had initially sought, he immediately understood the vast significance and marketability of a colorfast, synthetic dye.

Prior to Perkin’s discovery, natural dyes were used to color fabrics and inks and were derived primarily from plants, invertebrates, and minerals. Extracting natural dyes was time consuming and certain colors were rare. For example, arguably the most precious natural dye also happened to be a vibrant purple, called Tyrian Purple. This dye was found in the glands of several species of predatory sea snails. Each snail contained just a small amount of dye, so it took tens of thousands of sea snails to dye a garment a deep purple. Tyrian purple was so expensive that the very wealthy could afford to wear it. It’s no wonder purple was seen as the color of royalty!

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Fabric Dye Swatch Book
, "Kalle & Co. Manufacturers of Aniline Colors," circa 1900 (THF286612 and THF286614)

William Henry Perkin turned out to be multi-talented, finding success both as a chemist and as an entrepreneur. By 1857, with the help of his family, he began commercially manufacturing his aniline dye near London. He first produced purple, but other colors soon followed. The water in the nearby Grand Union Canal was said to have turned a different color each week depending on what dyes were being made. In 1862, Queen Victoria attended the Great London Exposition in a gown dyed with Perkin’s mauve and the color took off. Newspapers even reported a “mauve mania” in the 1860s! These new synthetic dyes were affordable too and other manufacturers around the world began to produce them. By 1880, companies like The Diamond Dye Company of Vermont sold many colors of dye—from magenta to gold or even “drab”—for just 10 cents apiece.

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Trade Card for Diamond Dyes Company, 1880-1890 (THF214453 and THF214454)

Perkin’s discovery spawned an entirely new industry that transformed the world’s access to color. It is fitting that the very first synthetic dye created was purple—the color of Roman emperors and royalty could now be purchased for pennies. Louis Pasteur’s famous quote, “Chance favors the prepared mind,” characterizes Perkin’s serendipitous discovery well. His accidental discovery was far from simple luck – others may have dismissed it as a failed experiment. Instead, Perkin recognized the potential in his mistake and seized the opportunity to bring color to the masses.

Katherine White is an Associate Curator at The Henry Ford.

Europe, 19th century, 1850s, fashion, entrepreneurship, by Katherine White, #THFCuratorChat

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Once we complete our Sagan, it will seamlessly integrate artifacts, textual content, furnishings, and custom-created 3D artwork--something like this example we’ve been playing around with.

For nearly a decade, The Henry Ford has been adding items to our Digital Collections, which now contain over 95,000 digitized artifacts. For almost as long, we’ve been exploring creative ways to work with those world-renowned assets--from including our entire digitized collection on touch-screen kiosks in Driving America back in 2012 to linking tens of thousands of digital artifacts using curator- and AI-created connections in our latest exhibit, Intersection of Innovation.

Some of the best explorations of our digitized collections come through collaborations with partners who can take our content to new levels. Working with other organizations and companies to figure out how we can simultaneously highlight both their platforms and technologies and our own digital assets is a challenge in innovation. Today, we’re excited to tease one such partnership project that is coming soon: a new “Sagan,” created in collaboration with Saganworks.


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This is what our Sagan looked like before we added any furnishings or artifacts to the space. Different collections will be highlighted in each “room” within the Sagan.

SaganWorksLogoSaganworks is an Ann Arbor, Michigan–based technology startup with a big goal--to bring multimedia into 3D space and change the way people interact with either their personal content or traditionally in-person spaces, such as museums and storefronts. Individuals can build a virtual room, otherwise known as a Sagan, capable of storing content in a wide variety of file formats, and virtually walk through their rooms like a gallery. With the combination of audio, visuals and a wide variety of customizations to choose from (such as furniture and room layout), individuals are able to experience their Sagans holistically, making Saganworks not just an alternative to in-person spaces, but a unique adventure.

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2020s, Michigan, 21st century, technology, Saganworks, entrepreneurship, digital collections, by Shanley Carlton, by Samantha Johnson, by Ellice Engdahl, by Casey Hyde

Many of us have been baking a bit more than usual while staying at home. So, let’s take look at how America’s favorite cookie, the chocolate chip, was born.

Before we get to chocolate chips, let’s talk chocolate. It’s made from the beans of the cacao tree and was introduced by the Aztec and Mayan peoples to Europeans in the late 1500s.  Then a dense, frothy beverage thickened with cornmeal and flavored with chilies, vanilla, and spices, it was used in ancient ceremonies.

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Map of the Americas, 1550. THF284540

Colonial Americans imported cacao from the West Indies. They consumed it as a hot beverage, made from ground cacao beans, sugar, vanilla and water, and served it in special chocolate pots.

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Chocolate Pot, 1760-1790  THF145291

In the 1800s, chocolate made its way into an increasing number of foods, things like custards, puddings, and cookies, and onto chocolate-covered candy. It was not just for drinking anymore!

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Trade Card, Granite Ironware, 1880-1890 THF299872

Today, most Americans say chocolate is their favorite flavor. Are you a milk or dark chocolate fan? My vote? Dark chocolate.

Cookies were special treats into the early 1800s; sweeteners were costly and cookies took more time and labor to make. Imagine easing them in and out of a brick fireplace over with a long-handled peel.

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Detail of late 18th century kitchen in Henry Ford Museum of American Innovation. See the kitchen for yourself with this virtual visit.

As kitchen technology improved in the early 1900s, especially the ability to regulate oven temperature, America’s cookie repertoire grew.

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Detail of 1930s kitchen in Henry Ford Museum of American Innovation. See the kitchen yourself with this virtual visit

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Until the 1930s, baking chocolate was melted in a double boiler before being added to cookie dough. Check out this 1920 recipe for Chocolate Mousse from our historic recipe bank.   

Then came Ruth Graves Wakefield and the chocolate chip cookie. Ruth, a graduate of the Framingham State Normal School of Household Arts, had taught high school home economics and had worked as a dietitian. 

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Image: "Overlooked No More: Ruth Wakefield, Who Invented the Chocolate Chip Cookie" from The New York Times

In 1930, 27-year-old Ruth and her husband Kenneth opened a restaurant in Whitman, Massachusetts called the Toll House Inn. The building had never been a toll house, but was located on an early road between Boston and New Bedford. The restaurant would grow from seven tables to 60. 

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Toll House Inn business card, 1930s. THF183299

A quick aside: our 1820s Rocks Village Toll House in Greenfield Village. Early travelers paid tolls to use roads or cross bridges. This one collected fares for crossing the Merrimack River.   

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Rocks Village, Massachusetts toll house in Greenfield Village. THF2033

With Ruth Wakefield’s background in household arts, she was well-prepared to put together a menu for her restaurant. It was a great location. The Toll House Inn served not only the locals, but people passing through on their way between Boston and Cape Cod. 

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Toll House Inn business card, 1930s. THF18330

Over time, Ruth’s reputation grew, and the restaurant became well-known for her skillful cooking, wonderful desserts, and excellent service.  On the back of this circa 1945 Toll House Inn postcard, a customer wrote: “…down here two weeks ago & had a grand dinner.” 

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Toll House Inn postcard, about 1945. THF183298

Ruth Wakefield, curious and willing to experiment, liked to create new dishes and desserts to delight her customers. The inn had been serving a butterscotch cookie--which everyone loved--but Ruth wanted to “give them something different.”

About 1938, Ruth had an inspiration. She chopped up a Nestle’s semisweet chocolate bar with an ice pick and stirred the bits into her sweet butter cookie batter.  The chocolate bits melted--and didn’t spread, remaining in chunks throughout the dough.    

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Recipe Booklet, "Favorite Chocolate Recipes made with Nestle's Semi-Sweet Chocolate," 1940. THF125196

Legend has it that the cookies were an accident--that Ruth had expected to get all-chocolate cookies when the chocolate melted. One of those “creation myths?” A great marketing tale? Ruth was a meticulous cook and food science savvy. She said it was a deliberate experiment.

The marriage of sweet, buttery cookie dough and semisweet chocolate was a hit--the cookies quickly became popular with guests. Ruth shared the recipe when asked. Local newspapers published it.  And she included it in the 1938 edition of her “Tried and True Recipes” cookbook.

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The Toll House, Whitman, Massachusetts, circa 1945. THF183297

Nestle’s saw sales of its semisweet chocolate bar jump dramatically in New England--especially after the cookie was featured on a local radio show.  When Nestle discovered why, they signed a contract with Ruth Wakefield, allowing Nestle to print the recipe on every package. 

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Nestle’s truck, 1934. Z0001194


Nestle began scoring its semisweet chocolate bar, packaging it with a small chopper for easy cutting into morsels. The result was chocolate “chips”--hence the name.   

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Recipe Booklet, "Favorite Chocolate Recipes made with Nestle's Semi-Sweet Chocolate," 1940. THF125194

In 1939, Nestle introduced semisweet morsels. Baking Toll House Cookies became even more convenient, since you didn’t have to cut the chocolate into pieces.

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Toll House Cookies and Other Favorite Chocolate Recipes Made with Nestle's Semi-Sweet Chocolate, 1941. THF183303

Nestle included the Toll House Cookie “backstory” and the recipe in booklets promoting their semisweet chocolate. 

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During World War II, Nestle encouraged people to send Toll House Cookies to soldiers. For many, it was their first taste of a chocolate chip cookie--its popularity spread beyond New England.

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Advertisement, "His One Weakness, Toll House Cookies from Home" November 1943. 
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The homemaker in this 1940s Nestle’s ad celebrates her success as a hostess when serving easy-to-make Toll House Cookies. Chocolate chips would, indeed, soon become our “national cookie.” 

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They Never Get Enough of My Toll-House Cookies!, 1945-1950. THF183304

Chocolate chip morsels were a great idea, so other companies followed suit.

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Recipe Leaflet, "9 Famous Recipes for Hershey's Semi-Sweet Chocolate Dainties," 1956. THF295928

Other delectable treats, like these “Chocolate Refresher” bars shown in this 1960 ad, can be made with chocolate morsels. The possibilities are endless.

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Nestle's Semi-Sweet Morsels Advertisement, "Goody for You," 1960. THF43907

More from The Henry Ford: Enjoy a quick “side trip” to this blog about more American chocolate classics.

Holiday baking is a cherished tradition for many. Chocolate chip cookies are frequently a key player in the seasonal repertoire. Hallmark captured holiday baking memories in this ornament.

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Hallmark "Christmas Cookies" Christmas Ornament, 2004. THF177747

The museum’s 1946 Lamy’s Diner serves Toll House Cookies. Whip up a batch of chocolate chips at home and enjoy a virtual visit

Cookie dough + chocolate chips = America’s favorite cookie! It may have been simple, but no one else had ever tried it before! Hats off to Ruth Wakefield!

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Toll House Cookies and Other Favorite Chocolate Recipes Made with Nestle's Semi-Sweet Chocolate, 1941. THF183301

After all this talk of all things chocolate, are you ready for a cookie? This well-known cookie lover probably is!

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Cookie Monster Toy Clock, 1982-1986. THF318447 

Jeanine Head Miller is Curator of Domestic Life at The Henry Ford.

Massachusetts, 1930s, 20th century, women's history, restaurants, recipes, food, entrepreneurship, by Jeanine Head Miller, #THFCuratorChat

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Detail, THF104041

At a time when Americans are traveling less and the lodging industry is making big changes, let’s take a look back at the story of Kemmons Wilson, whose Holiday Inns revolutionized roadside lodging in the mid-20th century.

In the early days of automobile travel, motorists had few lodging options. Some stayed in city hotels; others camped in cars or pitched tents. Before long, entrepreneurs began to offer tents or cabins for the night.

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Auto Campers with Ford Model T Touring Car and Tent, circa 1919 THF105459

More from The Henry Ford: Here’s a look inside a 1930s tourist cabin. Originally from the Irish Hills area of Michigan, the cabin is now on exhibit in Henry Ford Museum of American Innovation. For motorists weary of camping out, these affordable “homes away from home” offered a warmer, more comfortable night’s sleep than a tent. You can read more about tourist cabins and see photos of this one on its original site in this blog post.

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THF52819

Soon, “motels” -- shortened from “motor hotels” -- evolved to meet travelers’ needs. Compared to other lodging options, these mostly mom-and-pop operations were comfortable and convenient. They were also affordable. This expert set showcases the wide variety of motels that dotted the American landscape in the mid-20th century.

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Crouse's Motor Court, a motel in Fort Dodge, Iowa THF210276

More from The Henry Ford: Photographer John Margolies documented the wild advertising some roadside motels employed to tempt passing motorists (check out some of his shots in our digital collections), and our curator of public life, Donna Braden, chatted with MoRocca about motorists’ early lodging options on The Henry Ford’s Innovation Nation (you can watch here).

After World War II, more Americans than ever before hit the open road for business and leisure travel. Associations like Best Western helped travelers find reliable facilities, but motel standards were inconsistent, and there was no guarantee that rooms would meet even limited expectations. When a building developer named Kemmons Wilson took a family road trip in 1951, he got fed up with motel rooms that he found to be uncomfortable and overpriced (he especially disliked being charged extra for his children to stay). Back home in Memphis, Tennessee, he decided to build his own group of motels.

As a young man, Wilson (born in 1913) displayed an entrepreneurial streak. To help support his widowed mother, Wilson earned money in many ways, including selling popcorn at a movie theater, leasing pinball machines, and working as a jukebox distributor. By the early 1950s, Wilson had made a name for himself in real estate, homebuilding, and the movie theater business.

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Later in life, Kemmons Wilson tracked down his first popcorn machine and kept it in his office as a reminder of his early entrepreneurial pursuits. Detail, THF212457

Kemmons Wilson trusted his hunch that other travelers had the same demands as his own family -- quality lodging at fair prices. He opened his first group of motels, called “Holiday Inns,” in Memphis starting in 1952. Wilson’s gamble paid off -- within a few years, Holiday Inns had revolutionized industry standards and become the nation’s largest lodging chain.

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An early Holiday Inn “Court” in Memphis, 1958
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What set Holiday Inns apart? Consistent, quality service and amenities Guests could expect free parking, air conditioning, in-room telephones and TVs, free ice, and a pool and restaurant at each location. And -- Kemmons Wilson determined -- no extra charge for children!

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Swimming Pool at Holiday Inn of Daytona Beach, Florida, 1961 THF104037

Thanks to the chain’s reliable offerings (including complimentary toiletries!), many guests chose a Holiday Inn for every trip.

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Holiday Inn Bar Soap, 1960-1970 THF150050

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Holiday Inn Sewing Kit, circa 1968
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Inspired by Holiday Inns’ success, competitors began offering many of the same services and amenities. Kemmons Wilson had set a new standard -- multistory motels with carpeted, air conditioned rooms became the norm.

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"Sol-Mar Motel," an example of a Holiday Inn-style motel in Jacksonville Beach, Florida THF210272

Kemmons Wilson knew location was key. He chose sites on the right-hand side of major roadways (to make stopping convenient for travelers) and took risks, buying property based on plans for the new Interstate Highway System.

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Holiday Inn adjacent to highways in Paducah, Kentucky, 1966
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Holiday Inns’ iconic “Great Signs” beckoned travelers along roadways across the country from the 1950s into the 1980s. Kemmons Wilson’s mother, Ruby “Doll” Wilson, selected the sign’s green and yellow color scheme. She also designed the décor of the original Holiday Inn guestrooms!

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Holiday Inn "Great" Sign, circa 1960
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Holiday Inns unveiled a new "roadside" design in the late 1950s: two buildings -- one for guestrooms and one for the lobby, restaurant, and meeting spaces -- surrounding a recreational courtyard. These roadside Holiday Inns featured large glass walls. The inexpensive material lowered construction costs while creating a modern look and brightening guestrooms. The recreated Holiday Inn room in Henry Ford Museum of American Innovation demonstrates the “glass wall” design. Take a virtual visit here.

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Holiday Inn Courtyard, Lebanon, Tennessee, circa 1962 THF204446

After becoming a public company in 1957, Holiday Inns developed a network of manufacturers and suppliers to meet its growing operational needs. To help regulate and maintain standards, property managers (called “Innkeepers”) ordered nearly everything -- from linens and cleaning supplies to processed foods and promotional materials -- from a Holiday Inns subsidiary. This menu, printed by Holiday Inns’ own “Holiday Press,” shows how nearly every detail of a guest’s stay -- even meals -- met corporate specifications.

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Holiday Inn Dinner Menu, February 15, 1964 THF287323

By the 1970s, with more than 1,400 locations worldwide, Holiday Inns had become a fixture of the global and cultural landscape. Founder Kemmons Wilson even made the cover of Time magazine.

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Time Magazine for June 12, 1972 THF104041

We hope his story inspires you to make your own mark on the American landscape -- or at least take a fresh look at the roadside the next time you’re out for a drive, whether down the street or across the country!

Saige Jedele, Associate Curator, Digital Content at The Henry Ford, has happy poolside memories from a childhood stay at one of Holiday Inns’ family-friendly “Holidome” concepts. For more on the Holiday Inn story, check out chapter 9 of "The Motel in America," by John Jakle, Keith Sculle, and Jefferson Rogers.

20th century, travel, roads and road trips, hotels, entrepreneurship, by Saige Jedele, #THFCuratorChat

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Rachel Carson devoted her early career to studying and writing about the ocean. During the 1950s, her poetic books about the sea brought her recognition and fame as an author.

Carson’s books helped build a new awareness about the environment. Her most important book, Silent Spring, released in 1962, asked Americans to examine the negative effects of widespread chemical pesticide use.

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Rachel Carson’s 1962 book, Silent Spring, linked human action to environmental destruction and ignited a national conversation. THF110029

During World War II, a chemical called DDT protected troops by killing disease-spreading insects. After the war, numerous products containing DDT became commercially available to American consumers for pest control.

In Silent Spring, Carson urged the public to live in harmony with nature and cautioned against the overuse of DDT, which destroyed insect populations and threatened other wildlife species. America reacted. The government banned DDT in 1972. The environmental movement—sparked in part by Carson’s book—continues today.

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An interactive digital experience in Henry Ford Museum features the stories of Rachel Carson, Luther Burbank, and George Washington Carver.

Learn more about Carson’s life and work in Henry Ford Museum of American Innovation, where a new digital experience in the Agriculture & the Environment exhibit explores

  • The post-WWII “chemical craze” that prompted Carson to act
  • The long-term environmental effects of pesticide misuse
  • Books and magazines from the beginning of the environmental movement
  • Carson’s influence on the evolution of environmental activism
  • Pesticide use today

20th century, 1970s, 1960s, 1950s, women's history, technology, Rachel Carson, nature, Henry Ford Museum, environmentalism, books

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Oreo Cookie Milk Pitcher, 1985-1995. THF125197


There's something special about chocolate. It makes us feel better when we're down, gives us energy when we're tired, even evokes memories of long-ago childhood experiences. In fact, this "feel-good" food contains more than 300 known chemicals that act upon the brain to uplift our mood, increase alertness, reduce stress, and possibly even enhance memory. Indeed, it seems apt that chocolate's scientific name, Theobrama cacao, means "food of the gods"--a reference to its use in ancient Mayan and Aztec ceremonies.

The history of chocolate in America is filled with unique and significant innovations--innovations that transformed this food from an elite luxury to an affordable and appealing staple in almost everyone's diet. Read on to learn more about a few "feel-good" classics from America's rich chocolate heritage.

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Recipe Booklet, "Favorite Chocolate Recipes made with Nestle's Semi-Sweet Chocolate," 1940. THF125194


Chocolate Chip Cookies

In the late 1930s, Ruth Wakefield “invented” the chocolate chip cookie while baking some of her favorite cookies. Wakefield was a dietitian and food lecturer until she and her husband opened the Toll House Inn in Whitman, Massachusetts. At the Toll House, she served home-cooked meals for tourists and local customers.

One day, she added cut-up bits from a Nestle's semi-sweet chocolate bar into her butter cookie dough. The rest is history. The huge popularity of Ruth Wakefield's new, mouth-watering cookie eventually led Nestle's to mass produce chocolate morsels, and to include her recipe for Toll House cookies on the back of every package. Chocolate chip cookies would become America's favorite home-baked cookie.

Bosco Drink Mix Advertisement, 1963, "What New Bosco and a Shaker Will Do for You" . THF125198

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Bosco® Chocolate Syrup


If you're a Baby Boomer, chances are that the word "Bosco®" almost immediately brings to mind the jingle from the old television commercial, beginning with the verse: 

I love Bosco®,
It's rich and chocolate-y;
Chocolate-flavored Bosco®
Is mighty good for me.

The advertisement pictured here was a direct appeal to the moms of these TV-watching kids. It not only promised a convenient shaker, but claimed that the new recipe was "super-fortified" for healthy, growing children.

Bosco®, introduced in 1928, was apparently no match for the products of the more dominant brands, like Hershey's chocolate syrup (1926) and Nestle's Quik (1948). Yet, Bosco® not only still exists, but is happily living on in our popular culture--its jingle was even included in the soundtrack of the movie Shrek 2.

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Nabisco Oreo Cookies Advertisement, "Oh! Oh! OREO!," 1951 . THF125200

Oreos®

Youngsters from virtually every generation of the last century have been able to enjoy an Oreo® cookie dipped in a glass of whole milk, or have mischievously "unscrewed" the chocolate disks of an Oreo® to eat its creamy center. Oreo® cookies were introduced by Nabisco in 1912, to compete with the British "biscuit"-type cookies that Nabisco claimed were too "ordinary." The first Oreos® were available with either lemon meringue or white cream filling.

Over 500 billion Oreo® cookies have been sold since they were first introduced, making them the best-selling cookie of the 20th century.

S'mores

Chocolate seems to blend perfectly with crispy Graham crackers and soft, puffy marshmallows. Products combining these three ingredients have been around for almost a century, including Mallomars (Nabisco, 1913) and Moon Pies (Chattanooga Bakery, Tennessee, 1917). No one knows who invented S'mores, the camping treat made by sandwiching a toasted marshmallow and a piece of chocolate between two graham crackers. The recipe for these gooey, delicious treats first appeared in the 1927 Girl Scout Handbook as "Some Mores." Today, portable restaurant and home kits are bringing the fun of making and eating S'mores indoors.


Donna R. Braden is Curator of Public Life at The Henry Ford. A version of this post originally ran in 2008 as part of our Pic of the Month series. 

beverages, by Donna R. Braden, food

As part of the William Davidson Foundation Initiative for Entrepreneurship, we have had the opportunity to explore a number of fascinating stories of entrepreneurs represented in our collections. Recently, we’ve examined the life and work of aspiring entrepreneur and automobile designer McKinley Thompson, Jr.

While working for Ford Motor Company, Thompson conceived of an idea for an all-terrain vehicle that would do for Third World countries what the Model T did for America. This post highlights Thompson’s life and career as the first African-American automobile designer and sheds light on his little-known project for a vehicle ahead of its time, dubbed the Warrior.

Finding His Passion
On an October afternoon in 1934, 12-year-old McKinley Thompson, Jr., was stopped in his tracks while walking home from school. The reason? He had spotted a brand-new silver DeSoto Airflow, the first silver-colored and streamlined vehicle he had ever seen. In an interview from 2001, Thompson recalled that “the clouds opened up for the sunshine to come through… It lit that car up like a searchlight.” Awestruck by the unique design of the car, it was right then and there that Thompson knew what he wanted to be when he grew up: an automobile designer.

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McKinley Thompson, Jr., undated (Photograph Courtesy of McKinley Thompson, Jr.)

In his youth, Thompson showed promise in drawing and was particularly interested in futuristic themes. He participated in commercial art courses throughout high school and, upon graduation in 1940, completed drafting courses where he learned to plan projects and present his ideas through drawings and concept illustrations. With these skills, Thompson acquired his first job as a draftsman with the National Youth Administration. He then worked as an engineering design layout coordinator for the Army Signal Corps until he was drafted to serve in the Army Corps of Engineers during World War II. Following the war, he continued working for the Signal Corps until 1953, when he found an opportunity to pursue his childhood dream of becoming an automobile designer. 

Seizing the Opportunity

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“Do you want to be an Automotive Designer” contest article from Motor Trend magazine, March 1953 THF299257

In March of 1953, Motor Trend magazine sponsored an Automotive and Industrial Design contest with the goal of discovering talented young adults. The prize? One of five, four-year tuition-free scholarships to the prestigious Art Center School of Design in Los Angeles – one of the most respected schools for industrial design. Contest entry required several drawings and sketches, photographs, or models of cars and other products, along with an essay responding to the prompt, “What I think the trend in automotive design will be in the next ten years.” For McKinley Thompson, this was the chance of a lifetime – and he won.

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Motor Trend magazine’s winning contest entries, September 1953 THF299267

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McKinley Thompson’s winning entry in the article, “From Dream to Drawing Board to…?” in Motor Trend magazine, September 1953. In his essay, Thompson wrote that cars of the future would sacrifice aerodynamics to accommodate “more functional roominess and reduced size.” THF299268

Thompson’s gas turbine car, which incorporated reinforced plastic (an unusual choice of material at the time), won him the top prize. Thompson became the first African American to attend the Art Center, where he excelled throughout his course of study. After graduation, Thompson was offered a job with Ford Motor Company in the Advanced Styling Studio, finally realizing his childhood dream and breaking a barrier by becoming the first African-American automobile designer.

In the Advanced Styling Studio, designers were given a great deal of creative freedom. This suited Thompson’s interest in futuristic themes, allowing him to contribute sketches for fantastical ideas, such as a flying car and a nuclear-powered multi-trailered truck. He also worked on the Allegro and Gyron concept cars and collaborated on design ideas for the production Mustang and Bronco.

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1961 Ford Gyron  THF299432

The Warrior
While Thompson’s career at Ford gave him the opportunity to work on a variety of vehicles and concepts that could change the automotive industry, his most innovative idea had the potential to change the world. Thompson envisioned an all-terrain vehicle for Third World countries that would be easy to build and maintain, with low production costs. But his vision extended beyond the vehicle, which he dubbed the Warrior. He anticipated auto plants – located in the developing nations that would use the car – bringing jobs, better roads, and eventual economic independence to the host countries. Much like how the Model T brought America into the modern age and stimulated the economy through accessible and affordable mobility, Thompson believed the Warrior could do the same for Third World nations.

His program was called “Project Vanguard.” The plan was to use Uniroyal plastic components – known as Royalex – because they were lightweight, durable, and relatively cost-efficient. The first phase of the plan involved building a facility where Royalex could be fabricated for use on the Warrior and other assets. The second phase would involve the building of the vehicle division (to encompass the Warrior and other future vehicles), followed by a marine division for constructing boats, and a container division where “habitat modules” would be fabricated for housing. Though Ford Motor Company was supportive when Thompson first brought his idea to the company in 1965, Ford ultimately passed on the project in 1967, believing that the vehicle would not sell in large enough quantities to warrant the investment. 

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1974 Warrior Concept Car  THF92162

Despite this setback, Thompson still believed that his vehicle could succeed. He thought that if he produced a prototype car and could demonstrate the possibilities of this unique application of Royalex, he could garner interest for investment in the program. He gathered several friends to help in financing the Warrior prototype, including Wally Triplett – the first African American to play in the National Football League (for the Detroit Lions). By day, McKinley Thompson drafted concept drawings for Ford, but by night he worked tirelessly to bring his Warrior to life in a rented garage on Detroit’s west side.

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McKinley Thompson and Crew Testing the Warrior Concept Car, 1969. Click here to check out other images of the Warrior from a scrapbook compiled by Wally Triplett!  THF113754

Once his prototype was complete, Thompson and his partners attempted to market it to other investors and groups. They reached out to the Small Business Administration, which turned them down because the endeavor would take place outside the United States. They tried to gain assistance from the Agency for International Development but received little interest. A group of people at Chrysler, who assisted small businesses in getting started, suggested to Thompson that he first establish a market for Royalex in the United States. Plastic-bodied vehicles were still an unusual concept, and American automakers at the time were only experimenting with the idea on a limited scale. Thompson realized he was caught in a classic catch-22: He needed a Royalex facility to establish a market for plastic-bodied vehicles, but he couldn’t get the facility built without an existing market for plastic-bodied vehicles.

Instability on the African continent derailed opportunities to conduct business with the nations themselves. Thompson even tried to secure a bank loan to build Warrior cars in Detroit, but he was ultimately denied in this attempt as well. (Triplett later recounted that he felt that race played a role.) While every potential investor he approached told him it was a good idea, Thompson simply was unable to secure the funding needed to pursue his idea, eventually causing him to shut down the project in 1979.

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Image from a 1965 Royalex sales brochure, showing the possibilities of an amphibious vehicle using Royalex materials. Interestingly, the Warrior was designed to be an all-terrain vehicle – including use for crossing rivers and small inland lakes! Click here to check out the rest of this brochure in which Uniroyal has suggested other uses for Royalex. THF290896

An Inspiring Career
Around the same time that the doors were closing on the Warrior, Thompson developed another way to influence and change people’s lives. He coordinated a traveling exhibit, featuring the work of other African-American automobile designers, to motivate and encourage young people toward careers in design. Thompson traveled across the country, staging his exhibit in schools and shopping centers.

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Photograph from the Ford Motor Company publication, “Rouge News,” March 19, 1962 THF299429

McKinley Thompson had an impressive 28-year career with Ford. In 1962 he was awarded Ford’s highest honor for community service, the Citizen of the Year Award. He contributed to a variety of projects (including experimental concept cars), worked in the Thunderbird and Falcon design studios, and eventually oversaw 50 craftspeople and modelers before retiring in 1984.

Despite his career success, Thompson continued to regret that his Warrior vehicle and overall program never materialized – though he was proud of his accomplishment in building the Warrior and proving it’s basic feasibility. The Warrior project was ahead of its time in design and philosophy. The extensive use of plastic, so common today, was revolutionary at the time. Mr. Thompson’s larger economic prophecy was partially fulfilled in 1995 when Ewert Smith’s URI, an all-terrain vehicle designed for African topography, was manufactured in the small town of Witvlei, Namibia. The URI plant became Witvlei’s largest employer, providing economic stability to the area.

Even though the Warrior never made it to market, Thompson kept the car as a leisure vehicle, taking it on family vacations and occasionally using it to run errands – usually attracting a fair amount of attention. Thompson donated his prototype to The Henry Ford in 2001.

McKinley Thompson, Jr., passed away at the age of 83, after battling Parkinson’s disease, in 2006.

Samantha Johnson is Project Curator for the William Davidson Foundation Initiative for Entrepreneurship at The Henry Ford. This post expands upon Bart Bealmear’s “The Warrior,” blog post from February 2014. Special thanks to Matt Anderson, Curator of Transportation, for his help in reviewing the content.

20th century, Michigan, Ford workers, Ford Motor Company, entrepreneurship, Detroit, design, cars, by Samantha Johnson, African American history

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An early version of Kermit the Frog appeared in Henson’s
Sam and Friends TV puppet show, but Kermit became a breakout star during The Muppet Show. THF304042

It’s hard to believe that May 16, 2020 marks the 30th anniversary of Jim Henson’s passing. His influence can still be seen in so many places: on-demand TV shows, movies, and specials; related books, toys, games, and other merchandise; and modern-day puppets, puppet performances, and puppeteers.

In his lifetime, Henson’s titles included puppeteer, writer, director, producer, and entrepreneur. But titles can be misleading because he was so much more than these. A brilliant innovator, he continually questioned the status quo, broke boundaries, and experimented with new ideas. By stretching the known capabilities of both puppetry and the medium of television (and, then, of motion pictures), he created a new art form. And, in the process, he inspired us—the viewers—to use our imaginations, to take ourselves less seriously, and to treat others with greater tolerance.

Jim Henson (born 1936) was drawn to the arts at a young age, including an early fascination with puppetry. When he entered college, he thought about majoring in fine arts. But he found—buried in the course list of the home economics department at his school—a class on puppetry. So, even though most of the students majoring in home economics were females learning domestic skills for future homemaking, he decided that would be his major.

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Henson was inspired by early radio and TV puppets, including Charlie McCarthy, a “cheeky” boyish dummy voiced by ventriloquist Edgar Bergen.
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As a freshman in college, Henson developed his own TV puppet show called Sam and Friends, which appeared briefly twice each evening. While working on this show, Henson started questioning many long-standing puppetry traditions. Why not, for example, use the entire frame of the TV screen as the actual puppet theater stage rather than bringing a separate puppet stage into the TV studio? Wouldn’t it follow, he then asked, that the puppet operators could work from off-camera rather than appearing to viewers on the screen?

Henson moved from there to questioning the puppets themselves. Why not make them more lifelike, with flexible fabric-covered foam rubber rather than the traditional carved wood? Why not use rods to move their arms—rather than the more traditional strings—to give them greater flexibility? Why not make the puppets’ mouth movements more precise to match their dialog—enhancing their believability and letting their full range of emotions be conveyed through words as well as actions? Finally, why not give the characters distinct personalities? Better yet, imbue their personalities with whimsy, playfulness, and humor. As Henson continued to refine his ideas and his characters, an entirely new kind of puppet was born—part puppet, part marionette, and all Henson. He called his new creations Muppets.

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During his early career, Henson studied the artistry of traditional wood-carved marionettes when he spent time in Europe.
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The publicity that Henson gained with his Sam and Friends show led to his invention of a host of new Muppet characters for a range of TV commercials. By this time, the 1960s, it seemed that people were coming to appreciate humor, irony, and satire more than the serious “hard sell” that had been the norm.

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Adding life-size Muppets like Big Bird to the regular cast of Sesame Street increased the show’s popularity.
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Though he was initially reluctant to collaborate on a TV show aimed specifically at kids, Henson experienced their first major breakthrough with Sesame Street, which premiered in 1969 (for more on Sesame Street, see this post).

But Henson’s greatest claim to fame came with The Muppet Show (1976-81)—produced in England because American TV networks wrongly assumed that Muppets would just appeal to kids. Hosted by his somewhat “bolder” alter-ego, Kermit the Frog (whom he controlled and voiced), this show introduced millions of viewers to Henson’s unique blend of humor and imagination. The Muppet Show would go on to air in more than 100 countries, win several Emmy awards, and lead to several spin-off motion pictures.

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The song “Rainbow Connection,” first written to provide depth and humanity to Kermit the Frog’s character for the 1979 film,
The Muppet Movie, has gone on to become a sort of Muppets anthem. THF182956

Jim Henson went on to contribute his talents and ideas to new fantasy/adventure films, most famously aiding in the creation and articulation of Yoda for the 1980 film, The Empire Strikes Back. He tried his hand with a few of his own fantasy/adventure films, including The Dark Crystal (1981) and Labyrinth (1986)—both of which were destined to become cult classics. He also created two additional popular TV series—Fraggle Rock (1983-87) and the Saturday morning animated show, Jim Henson’s Muppet Babies (1984-91). Just before his passing, Henson worked with The Walt Disney Company to develop the themed attraction, Muppet*Vision 3D at Walt Disney World.

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Fraggle Rock characters Wembly and Boober in a pickle-shaped vehicle from a 1988 McDonald’s Happy Meal promotion.
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Inspired by a flashback sequence in the film,
The Muppets Take Manhattan, Jim Henson’s Muppet Babies were represented in the McDonald’s 1994 Happy Birthday Happy Meal promotion. THF319291

Today, Jim Henson’s Muppets delight children of all ages. Henson once claimed that, with puppets, you can deal with subjects in a way that isn’t possible with people. The Muppets may not be people, but they certainly reflect who we are as people, providing a mirror to our thoughts, hopes, and dreams.

Jim Henson had plenty of his own dreams. He wanted to make a difference in the world, to change people’s lives in positive ways—through laughter, delight, and imagination. Henson once said that, “I decided that there are many situations in this life that I can’t do much about: acts of terrorism, feelings of nationalistic prejudice, cold war, etc. So what I should do is concentrate on the situations my energy can affect.” Wise and timeless words for the times we live in today!

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Appearing in short segments on
Sesame Street, ultra-serious Bert and fun-loving Ernie demonstrate to kids that good friends can be tolerant of each other’s differences. THF309817, THF309818

During his lifetime, Henson was deeply committed to encouraging, mentoring, and recognizing the talents of a new generation of puppeteers. In 1982, he established the Jim Henson Foundation to promote and develop puppetry in the United States. Today, the Jim Henson Foundation’s web site is the go-to place to find out what’s happening in contemporary puppet theatre and currently features extensive listings of online puppet shows to “help people collectively navigate the COVID-19 Health Crisis.” Instructions for making your own puppets are included here as well. Through his efforts, and those of his family who carry on his vision, Jim Henson’s legacy has ensured that puppetry is no longer relegated simply to home economics classes but has become a highly respected art form.

Jim Henson and his legacy live on, through Muppet programs and specials; Muppet operators and performers; those who have cherished memories of growing up with Muppet characters and pass these on to younger generations; new audiences who have discovered the old classic characters and shows; and the modern-day puppeteers Henson has inspired.

At a special tribute by the Muppets for Jim Henson back in 1990, Robin the Frog (Kermit’s nephew) remarked that, “Jim Henson may be gone, but maybe he’s still here too, inside us, believing in us.”

I like to believe this is true.

Donna R. Braden is Curator of Public Life at The Henry Ford.

Additional Note: Just down the road from The Henry Ford, The Detroit Institute of Arts recently brought out on exhibit a 1969 version of Kermit, donated to them by Jim Henson himself in 1971. See more here.

20th century, 21st century, 2020s, TV, popular culture, Muppets, movies, making, Jim Henson, by Donna R. Braden

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An early McDonald’s after the menu change and before the iconic Golden Arch redesign. THF125822

If you do an Internet search on the date and place of the first McDonald’s, chances are you’ll get 1955, Des Plaines, Illinois. But that was actually the first McDonald’s franchised by milkshake machine salesman Ray Kroc.

The first real McDonald’s was created by Richard (“Dick”) and Maurice (“Mac”) McDonald in San Bernardino, California, on May 15, 1940. Located on Route 66 and based upon a food stand opened by their father a few years earlier, Dick and Mac’s “McDonald’s Bar-B-Que” was typical of car-hop type drive-in restaurants of its day.

The big shift from a joint selling barbecue ribs, beef, and pork sandwiches on china plates to the McDonald’s we know today occurred in 1948. Dick and Mac were tired of trying to keep capable cooks and reliable carhops on staff. And the teenagers were driving them crazy—hanging out, breaking the china, and keeping other customers away. So they closed their restaurant, fired the carhops, and a few months later, introduced a whole new “Speedee Service System.” This radical new concept featured a limited menu, walk-up service, an assembly-line system of food production, and drastically reduced prices. Five years later, milkshake machine salesman Ray Kroc recognized a “golden” concept when he saw one. He franchised the concept with their name across the country, especially in the new suburban neighborhoods across the Midwest.

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McDonald’s sign, 1960, in the Driving America exhibition, Henry Ford Museum of American Innovation. THF151145

Neon signs like this one, with a single “golden” arch and the logo of Speedee, the hamburger-headed chef, flashed in front of early McDonald’s franchises. The instantly recognizable design was drawn by Richard McDonald in 1952, first applied to a McDonald's restaurant in 1953, and then co-opted by Ray Kroc when he began franchising the restaurants in 1954. It became the corporate logo in 1963, after Kroc bought out the McDonald brothers in 1961. This particular sign lit up Michigan’s second McDonald’s, located in Madison Heights.

The McDonald’s innovative Speedee Service System, reduced-price menu, and recognizable Golden Arches set the standard for numerous other fast food establishments to come. During the 1970s, Happy Meals raised the bar again. McDonald’s continues to be at the forefront of new trends in the fast food industry.

Donna R. Braden is Curator of Public Life at The Henry Ford.


Additional Readings:

Henry Ford Museum, Driving America, Michigan, popular culture, by Donna R. Braden, food, restaurants