Server shows off an array of pastries at Eagle Tavern, 2007. Photograph by Michelle Andonian. / THF54295
April 1, 1982, was a momentous day in Greenfield Village! That was the day that Eagle Tavern opened to the public. It was our first historic dining experience—the result of months of research, recipe selection and testing, and interpretive planning. How did all this come about?
Historical presenters and food service staff pose in front of Eagle Tavern to celebrate the new dining experience, 1982. / THF237355
The Food Committee
It started when we took a chance on a young museum leader named Harold Skramstad, who became our president in 1981. Faced with a severe financial crisis at the time, Skramstad built a case around our “world-class” status and “unique historical resources.” This led to the creation of our first mission statement, which focused upon the process of change in America from a rural agricultural society to an urban industrial nation. Following that, Skramstad created several task forces and committees, each charged with developing plans to carry out our mission through a variety of public programs. This included the mysteriously named Food Committee. It turned out that this committee—comprised of curators, food service staff, and interpretation specialists—was charged with exploring ways to bring our food offerings in line with our overall interpretive framework.
Soon, new food experiences began to appear. Through the Food Committee’s collaborative efforts, vendors hawked fruit and penny candy from rolling carts like those that had been seen on urban street corners a century ago. At the Covered Bridge Lunch Stand (now Mrs. Fisher’s), visitors could partake of turn-of-the-century picnic lunches. With the help of diner expert Richard Gutman—who informed us that we possessed the last remaining lunch wagon in existence—the Owl Night Lunch Wagon was overhauled to look more like a late-19th-century lunch wagon, featuring a more historic menu. But Eagle Tavern became our “crown jewel,” as we proposed turning this historic inn into a sit-down full-service restaurant with period food and drink.
What had the building been like before this?
Ella Smith, the final owner, in front of the inn on its original site in Clinton, Michigan, circa 1905. / THF110475
In 1927—searching for a stagecoach tavern for his Village Green—Henry Ford found and purchased this imposing 1830s-era inn. From Clinton, Michigan, it was situated along what once had been the main stagecoach road between Detroit and Chicago. Over the years, the inn had gone through several proprietors and name changes, from Parks Tavern to Eagle Tavern to the Union Hotel to Smith’s Hotel. When Henry Ford had the building reconstructed in Greenfield Village, he gave it the generic name Clinton Inn.
Carriages waiting for passengers at Clinton Inn. / THF120768
From 1929 into the 1950s, the building served as a cafeteria for students attending the Edison Institute schools. Ford enlarged the back of the structure for that purpose. When Greenfield Village officially opened to the public in 1933, Clinton Inn became the starting point for public carriage tours.
1950 calendar for Greenfield Village, featuring Clinton Inn. / THF8882
In the 1950s, the building transitioned from a student lunchroom to a public cafeteria. That was still its use when I first started working at The Henry Ford (then called Henry Ford Museum & Greenfield Village) in 1977. Also when I started, Clinton Inn’s so-called “colonial kitchen” was used for fireplace cooking classes as part of the institution’s Adult Education Program.
Why Eagle Tavern?
Why did we choose the Eagle Tavern era to interpret? To establish a date for the historic dining experience, we looked to primary sources, as we do when we research all of our historic structures. These sources, which help us uncover the esoteric details of the past, included probate records, property deeds, tax and census records, and local newspapers. Through this research, we found that a farmer named Calvin Wood ran this tavern from 1849 to 1854, with his wife Harriet, Harriet’s daughter Irene, and additional hired help from town or the neighboring countryside. In keeping with the patriotic spirit of the time, Wood named the place Eagle Tavern.
We decided that we liked this early 1850s date. Not only did we have decent documentation on Calvin Wood, but it was also an interesting era for changes in cooking ingredients and cookbooks (both more available than before) as well as public dining practices and customs (toward more choices for individual diners, better table etiquette, more formalized meals and menus, and more specialized table settings).
The 1850s date also dovetailed with our new mission statement—about change over time—in larger ways that were transforming the entire nation at the time. These included social movements like temperance, abolition, and women’s rights; advancements in transportation, from horse-drawn vehicles to speedy railroads; and improved communication networks, as the telegraph swiftly brought the latest news to the public. Significant national events like the California Gold Rush and the Mexican War were also impacting many people’s lives.
A variety of horse-drawn vehicles passing in front of a Middletown, Connecticut, tavern, 1842–47. / THF204148
My primary task in creating the Eagle Tavern dining experience was to find out what and how people ate during this era. I delved deeply into period sources looking for clues to these questions, including travelers’ accounts, etiquette books, merchants’ account books, newspaper ads, and historical reminiscences.
Within these sources, I found several quite eye-opening entries, like that of Isabella Bird, a British traveler who described this meal placed in front of her at a Chicago hotel in 1856: “…eight boiled legs of mutton, nearly raw; six antiquated fowls, whose legs were of the consistency of guitar-strings; baked pork with “onion fixings,” the meat swimming in grease; and for vegetables, yams, corn-cobs, and squash. A cup of stewed tea, sweetened by molasses, was at each plate…The second course consisted exclusively of pumpkin-pies.”
It’s probably good that we didn’t take these accounts completely literally when we developed the Eagle Tavern dining experience!
From these research sources, I learned that tavern fare would have come from a combination of local farms (especially, in this case, Calvin Wood’s own farm), from the fields and woods of the surrounding area, and using ingredients that would have been purchased from local merchants.
A cold plate featuring chicken salad, pictured in the 1988 Eagle Tavern Cookbook. / THF121002
The primary components of a tavern meal would have consisted of meat, vegetables and fruits (in various forms), and breadstuffs. Meat was the predominant component of the tavern meal, served in much greater quantity than today. Often, two or more meats were served at one meal. Pork, the staple food of many midwestern settlers, was the most popular meat, served in a variety of forms—including roasted, salted, baked, and as bacon, smoked ham, sausage, or spareribs. Chickens, easy to raise on farms, lent themselves to many dishes. They also could supply eggs. In fact, Lansing Swan, traveling through Sturgis, Michigan, in 1841, wrote: “We had an excellent dinner, warm cakes, tea, etc. bacon and eggs. I have eaten them until I am ashamed to see a hen and can hardly look a respectable porker in the face.”
Beef contributed to a portion of the tavern meals, as did wild game and fish from local lakes and rivers. Oysters were also popular at the time, packed on ice and transported in barrels from the East coast.
An array of vegetables for Eagle Tavern dishes, pictured in the 1988 Eagle Tavern Cookbook. / THF121001
As for vegetables, root crops lasted throughout the year and they stored easily. Potatoes were especially popular, as described in this southern Michigan meal by Charles Hoffman in 1833: “…hot rolls, tea, large pieces of pork swimming in its gravy, and a plate of potatoes that pulverized when you touched them.” Cabbage, onions, turnips, and carrots were other root crops frequently found in the research. Less hardy vegetables, like tomatoes and cucumbers, were served in season or preserved as catsups, sauces, or pickles. Pumpkins, squash, and corn were usually served in season or preserved for later use.
Fruits were served fresh in season, dried, or made into preserves, sauces, or pickles. Of these, apples were most frequently used as they were incredibly versatile—preserved, cooked, or baked into numerous dishes. Peaches, pears, apricots, grapes, and berries of all sorts were also found in the accounts. Wild strawberries were specifically called out several times by traveler Lansing Swan, in 1841. In Ypsilanti, Swan “got an excellent supper for 25 cents and many large delicious strawberries with rich cream.” Farther west, in Jackson, he happily remarked that he was, “Just in time for tea with strawberries and cream.” In Niles, he and his companion “came in time for another strawberry repast and a rich one it was. We had a new dish, ‘Strawberry Short Cake,’ very fine indeed.” And before leaving Niles the next morning, he partook of one last “strawberry breakfast.” Raisins, dried figs, prunes, currants, and citron were listed in grocery store ads and could be purchased.
A variety of muffins and rolls served at Eagle Tavern, 2007. Photograph by Michelle Andonian. / THF54331
Breadstuffs contributed substantially to tavern meals, mentioned often in travel accounts as a meal accompaniment—but not always with approval! For example, Cyrus Bradley, dining in a tavern between Detroit and Pontiac in 1835, remarked: “The milk was sweet, but the bread was dry and stale and as it began to saturate, the little red bugs rose, kicking most lustily, to the surface, where they were immediately skimmed off and most barbarously committed to the flames.”
Wheat flour and cornmeal were processed at local mills and could be used for baking breads, rolls, biscuits. Charles Hoffman, in 1833, remarked that Michigan had the “best wheat bread in the world.”
Creating the Menus
From all of these accounts, I created a master list of dishes and ingredients. Then I perused every historic cookbook I could find. Fortunately, the number of printed cookbooks was on the rise by the mid-19th century, although measurements, cooking times, and temperatures were not precise—which is why so much recipe testing had to be done. Within the pages of these cookbooks, I searched for recipes that were specifically referenced in historic accounts, those that seemed regional, and those that included ingredients on my researched ingredients list.
The Good Housekeeper, from 1841, was one of several cookbooks perused for possible recipes. / THF120853
I organized my collected recipes by type—for instance, entrees, pastries, soups, vegetables—and then spent innumerable hours with the food service managers at Eagle Tavern debating and selecting the final recipes. The managers brought up constraints that I would never have considered as a curator—including modern cost and availability of ingredients as well as the durability of certain dishes on the steam table that was still being used from the old cafeteria setup. Probably our most animated conversations related to how adventurous we thought modern visitors would be in trying things that were different and unusual—like mock turtle soup and beef tongue! Once determined, the agreed-upon recipes were tested by food service cooks (this predated having chefs on staff) who, after weeks of testing, invited us to a grand two-day food tasting.
Elaborate Bill of Fare for Thanksgiving Day, 1847, at the Adams House in Boston, Massachusetts. / THF147797
At the same time, I searched for examples of historic menus from the era to see what constituted a tavern meal. As it turned out, most tavern meals started with soup and ended with a dessert course of dried fruit and nuts. (The phrase “from soup to nuts” must have originated at this time!) The Eagle Tavern menu, or “Bill of Fare,” was laid out much like the historic menus of the time but included a simpler selection of dishes that were regionally and seasonally appropriate. Today, the Eagle Tavern Bills of Fare still follow these guidelines.
Eagle Tavern’s first Bill of Fare, Spring 1982. / THF123845
The Dining Experience
According to travel narratives of the era, tavern dining was fast and furious. For example, one traveler in Chicago in 1836 wrote: “…every man for himself, and none for his neighbor; hurrying, snatching, gulping, like famished wildcats; victuals disappearing as if by magic.” Partly, this was because there were often more patrons than space at the one “common table” in an inn. To resolve this, diners often took turns eating, as James Logan described in a hotel in Detroit in 1838: “Very little conversation took place, each individual seemed to hurry on as fast as possible, and the moment one finished he rose and went away. There was not change of plates, knives, or forks, every thing being eaten off the same plate, excepting pudding, which was taken in saucers.”
For the Eagle Tavern dining experience, we knew we were not about to recreate James Logan’s experience! But how, we wondered, could we simulate the concept of the “common table” for modern visitors? Fortunately, because of the spacious cafeteria area that Henry Ford had added to the building back in the 1920s, we found that we could furnish the space with not one but several tables that simulated communal dining. It also gave us the option of seating people at separate tables if additional privacy were desired.
The Eagle Tavern table setting was also the result of historical research, found in Catherine Beecher’s 1850 Domestic Receipt Book. / THF147807
Today’s dining experience at Eagle Tavern is much like it was back when we first created this experience almost 40 years ago. To me, Eagle Tavern was—and still is—one of the best historic dining experiences around!
Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford.
Deborah Sussman began her design career as an intern at the Eames Office in 1953. There, over the course of a decade, she was promoted to an art director and worked on graphic design, exhibitions, films, toy design, packaging, and photography. In 1963, she acted as designer for the “Beware of Imitations” image below, with Charles and Ray Eames as creative directors. Appearing as an advertisement in Arts & Architecture magazine, it celebrated Eames-designed furniture produced by Herman Miller. The image is a fascinating herald, hinting at how Sussman’s approach toward the power of large-scale graphics to communicate within environments would define her future vision.
Herman Miller “Beware of Imitations” Advertisement. / THF147716
The foundation image was printed to poster size and affixed to the outside wall of the Eames Office, where it was photographed in situ. The weathered brick wall, scrabbly Californian plant life, and spray-painted stencil additions surrounding the paste-up add texture to the image, revealing it to be evidence of a process. An image at the Library of Congress takes us one step further into this moment, revealing Sussman pasting up the original work.
If you look closely toward the bottom left of this image, you will also see a bouquet of flowers on a placard with the text, “Zeeland, Michigan.” Zeeland is, of course, home to the Herman Miller company, but the floral design has its own interesting lifespan. It appears on Herman Miller’s stock certificates and on the underside of a kiosk designed by the Eames Office for the IBM Pavilion at the 1964 New York World’s Fair. Sussman is credited with contributing to both projects.
Kiosk from the IBM Pavilion at the 1964 New York World’s Fair. / THF156766
Detail of the underside of the IBM Kiosk. / THF171121
Sussman left the Eames Office temporarily to continue her design studies through a Fulbright scholarship in Germany, but was eventually “lured back” to California to work on the Mathematica exhibit. When The Henry Ford acquired the 1964 version of the Mathematica exhibit (now on permanent view in Henry Ford Museum of American Innovation), extensive research was undertaken in the Charles & Ray Eames Papers at the Library of Congress to create the most historically accurate version of the exhibit possible. Photographs at the Library of Congress documented numerous contributions made by women to the exhibit’s design, including Sussman, Ray Eames, and many others. Sussman, for her part, once recounted setting the type for the mathematician biographies that appear on the History Timeline and also appears in a photograph working on the graphics for the base of the Multiplication Cube interactive.
Detail of the Multiplication Cube from the Eames Office-designed Mathematica exhibit. / THF164150
Detail of the History Timeline in Mathematica. / THF170845
In 1968, Sussman formed an independent design practice as Sussman/Prejza & Co. with her husband, Paul. Together they designed things like the “urban branding” for the cities of Long Beach and Santa Monica, California, and wayfinding signage for Walt Disney World and EuroDisney. Her favorite kind of work involved vibrant, larger-than-life graphic and typographic treatments installed in architectural spaces and outdoor urban areas. For this work, she is credited as a pioneer of “environmental design” and “Supergraphics.”
Design Preview / Brand Identity Guidelines for the 1984 Los Angeles Olympics. / THF287946
This approach is especially obvious in her design identity work for the 1984 Los Angeles Olympics. The look and feel of the LA Olympics—created by Sussman/Prejza & C0. in collaboration with the Jerde Partnership—transformed the city of Los Angeles. The holistic plan was for “an energetic montage of color and form [to] appear on everything from tents to tickets.” There were 43 art installations, 28 game venues, 3 Olympic villages, and wayfinding signage. There was a monumental 145-foot tower of colorful scaffolding erected in Exposition Park. Color-coded gateways and walkways lined with concrete “Sonotubes” wrapped in bright abstract graphics. Uniforms for officials and volunteers.
An entire issue of Design Quarterly was dedicated to the project, in which the designers explained their hopes for a successful event as “a modern environment that recalls the imageable qualities of a medieval jousting festival” and one that anticipated that “the city will be transformed overnight, as if an invasion of butterflies has descended upon it.”
Souvenir Street Banner designed by Deborah Sussman for the LA 1984 Olympics. / THF171692
Color played an essential role in unifying the visual language of color, graphics, and typographic treatments. Notably, Sussman broke away from the palette of traditional red, white, and blue, and captured the “Southern California spirit” through shades of vibrant magenta, vermillion, aqua, purple, and sunset orange. A favorite quote in the Design Quarterly issue states: “The glorious colors—the banners, the kiosks and booths, even the trash cans and hot dog napkins—were happily original, all Toyland confetti, in light and airy shades all their own. We get enough of red-white-and-blue everywhere else, don’t we?”
Partial credit to Sussman’s approach can be connected to her early training at the Eames Office, where her mentors emphasized the value of playfulness. There, she had the opportunity to document festivals in other countries. She learned to appreciate folk art and the indigenous cultures of the Pacific Rim. And the “kit of parts” approach to design was part of everyday life at the Eames Office too, which undoubtedly influenced Sussman’s own adaptable “visual alphabet” for the 1984 LA Olympics. Today, her contributions for this and other projects stand as beloved and masterful examples of environmental graphic design. Like many designers who passed through the Eames Office, Deborah Sussman took what she learned, remixed it, and made it an evolved and color-saturated language all her own.
Kristen Gallerneaux is Curator of Communications & Information Technology at The Henry Ford.
In 1975, two Alpex Computer Corporation employees named Wallace Kirschner and Lawrence Haskel approached Fairchild Semiconductor to sell an idea—a prototype for a video game console code-named Project “RAVEN.” Fairchild saw promise in RAVEN’s groundbreaking concept for interchangeable software, but the system was too delicate for everyday consumers.
Jerry Lawson, head of engineering and hardware at Fairchild, was assigned to bring the system up to market standards. Just one year prior, Lawson had irked Fairchild after learning that he had built a coin-op arcade version of the Demolition Derby game in his garage. His managers worried about conflict of interest and potential competition. Rather than reprimand him, they asked Lawson to research applying Fairchild technology to the budding home video game market. The timing of Kirschner and Haskel’s arrival couldn’t have been more fortuitous.
A portrait of George Washington Carver in the Greenfield Village Soybean Laboratory. Carver’s inquisitiveness and scientific interests served as childhood inspiration for Lawson. / THF214109
Jerry Lawson was born in 1940 and grew up in a Queens, New York, federal housing project. In an interview with Vintage Computing magazine, he described how his first-grade teacher put a photo of George Washington Carver next to his desk, telling Lawson “This could be you!” He was interested in electronics from a young age, earning his ham radio operator’s license, repairing neighborhood televisions, and building walkie talkies to sell.
When Lawson took classes at Queens and City College in New York, it became apparent that his self-taught knowledge was much more advanced than what he was being taught. He entered the field without completing a degree, working for several electronics companies before moving to Fairchild in 1970. In the mid-1970s, Lawson joined the Homebrew Computer Club, which allowed him to establish important Silicon Valley contacts. He was the only Black man present at those meetings and was one of the first Black engineers to work in Silicon Valley and in the video game industry.
Refining an Idea
Packaging for the Fairchild Channel F Video Entertainment System. / THF185320
With Kirschner and Haskel’s input, the team at Fairchild—which grew to include Lawson, Ron Smith, and Nick Talesfore—transformed RAVEN’s basic premise into what was eventually released as the Fairchild “Channel F” Video Entertainment System. For his contributions, Lawson has earned credit for the co-invention of the programmable and interchangeable video game cartridge, which continues to be adapted into modern gaming systems. Industrial designer Nick Talesfore designed the look of cartridges, taking inspiration from 8-track tapes. A spring-loaded door kept the software safe.
Until the invention of the video game cartridge, home video games were built directly onto the ROM storage and soldered permanently onto the main circuit board. This meant, for example, if you purchased one of the first versions of Pong for the home, Pong was the only game playable on that system. In 1974, the Magnavox Odyssey used jumper cards that rewired the machine’s function and asked players to tape acetate overlays onto their television screen to change the game field. These were creative workarounds, but they weren’t as user-friendly as the Channel F’s “switchable software” cart system.
Jerry Lawson also sketched the unique stick controller, which was then rendered for production by Talesfore, along with the main console, which was inspired by faux woodgrain alarm clocks. The bold graphics on the labels and boxes were illustrated by Tom Kamifuji, who created rainbow-infused graphics for a 7Up campaign in the early 1970s. Kamifuji’s graphic design, interestingly, is also credited with inspiring the rainbow version of the Apple Computers logo.
The Fairchild Video Entertainment System with unique stick controllers designed by Lawson. / THF185322
The Video Game Industry vs. Itself
The Channel F was released in 1976, but one short year later, it was in an unfortunate position. The home video game market was becoming saturated, and Fairchild found itself in competition with one of the most successful video game systems of all time—the Atari 2600. Compared to the types of action-packed games that might be found in a coin-operated arcade or the Atari 2600, many found the Channel F’s gaming content to be tame, with titles like Math Quiz and Magic Numbers. To be fair, the Channel F also included Space War, Torpedo Alley, and Drag Race, but Atari’s graphics quality outpaced Fairchild’s. Approximately 300,000 units of Channel Fun were sold by 1977, compared to several million units of the Atari 2600.
Around 1980, Lawson left Fairchild to form Videosoft (ironically, a company dedicated to producing games and software for Atari) but only one cartridge found official release: a technical tool for television repair called “Color Bar Generator.” Realizing they would never be able to compete with Atari, Fairchild stopped producing the Channel F in 1983, just in time for the “Great Video Game Crash.” While the Channel F may not be as well-known as many other gaming systems of the 1970s and 80s, what is undeniable is that Fairchild was at the forefront of a new technology—and that Jerry Lawson’s contributions are still with us today.
Kristen Gallerneaux is Curator of Communications & Information Technology at The Henry Ford.
Most Americans weren’t very interested in small cars—until 1973, when Middle Eastern oil-producing countries cut back on oil exports. Gas prices skyrocketed in the U.S., and shortages led to long lines at service stations. Many people still wanted big American-style cars, but more and more actually bought small four-cylinder, front-wheel-drive, European-inspired cars like this Ford Escort. “The new world car” evoked the Model T’s slogan: “the universal car.”
Model Ts were built in 20 countries, on every continent but Antarctica. / THF104934
Ford responded to competition from small gas-sipping foreign cars by making an Escort for the North American market. Introduced in Europe in 1968, the Escort was built and sold in many countries, coming to the U.S. in 1981. / THF84548
Many Escort ads focused on technology that improved the car’s fuel efficiency, reflecting customers’ growing interest in improved gas mileage. / THF84549
This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.
Curt Braden, as the “ghost” of Abraham Lincoln, posing with the carved jack-o’-lanterns at the doorway of the Logan County Courthouse that marked treat stops. (Photo courtesy Susan McCabe)
The 40th anniversary of “Hallowe’en in Greenfield Village” seems like a perfect opportunity to reflect upon the first Halloween program in Greenfield Village. I was there with my husband, Curt, in the Logan County Courthouse. With his face covered in white theatrical makeup, he played the “ghost” of Abraham Lincoln for the evening, while I played his wife, Mary Todd. Other “ghosts” were stationed at various other Village buildings, awaiting the young trick-or-treaters who would show up at their doorstep. We all wondered whether it would work, this crazy idea of using the Village as the canvas for a historically-themed Halloween program.
As kids filed through the Courthouse that night, my “ghostly” husband handed them each a Lincoln Head penny while he told them, “Here’s a token in remembrance of me.” Some kids gawked at him. Others smiled and circled back again for another penny. Still others scowled and said, “Only a penny?” I honestly remember almost nothing from that night. It was all a blur except for a few snapshots I have, proving we were there.
Now, 40 years later, I feel compelled to find out exactly what transpired that night. So, I asked Brian Wilson, our Senior Manager of the Archives and Library, to see if he could dig out the original program description of it (which he did). I also got in touch with a few old friends who had helped plan it and participate in it. What I found was that, while our memories are sketchy and sometimes inconsistent, we all felt that night that we were on a mission, a mission to provide guests with a combination of fun and learning using the rich historical stories that pervade Greenfield Village. The magical quality of being in the Village at night (decades before there were streetlamps) didn’t hurt either.
Description of the Family Halloween Jamboree in the 1981 class catalog / THF610727
In 1981, the program was called the Family Halloween Jamboree and it was one of the many listings in the catalog of Adult Education, Teen, and Children’s Classes organized by the Education Department at the time. After the Greenfield Village schools had closed in 1969, the museum had become a strong advocate of offering educational classes for the general public. By the early 1980s, the class catalog was extensive, including page after page of lectures, tours, and an incredible array of craft classes, like glassblowing, blacksmithing, and tinsmithing. Children’s classes also involved a wide array of different take-home crafts and hands-on opportunities.
Colonial Cooking was a popular Adult Education class held in Clinton Inn (now Eagle Tavern) during the late 1970s. / THF112256
Harold Skramstad’s arrival as President in 1981 provided the catalyst to reimagine a wide variety of new educational programs. Summer Discovery Camps began that year, along with new Member programs. All of these new programs were characterized by a close alignment with our historical figures and stories. The Family Halloween Jamboree was no exception. Jim VanBochove, a graduate student intern that previous summer and a participant in the first Halloween program (and now Director of Organizational Culture at The Henry Ford) explained that, “That was one of the great things in those days—that you could really try some new things. There was support, even if it didn’t turn out.”
This program was the brainchild of museum professional Candace Matelic, hired earlier that year as Manager of Adult Education and Children’s Programs. She was helped by her able assistant, Susan Gangwere (now Susan McCabe), a graduate student summer intern like VanBochove who had just recently joined the Education staff. Inspired by Skramstad’s encouragement to be creative, break down old barriers, and try new things, Matelic and Gangwere put their heads together to create each of the elements for this, one of three holiday-related family programs that year.
A colorful and enticing flyer for the 1981 Family Halloween Jamboree. (Image courtesy Donna Braden)
From the beginning, the 1981 Family Halloween Jamboree was planned with children in mind—including “hair-raising stories of ghosts and witches,” making Halloween treats, and enjoying a variety of traditional games. In keeping with the focus on the historic nature of Greenfield Village, children were encouraged to come dressed as their favorite historic character, which they would show off in a “parade down a pumpkin-lighted path,” followed by a judged costume contest with prizes. Parents were encouraged to dress up for the night as well. The evening cost $7.00 per child, while accompanying adults were free.
This cover of the 1982 class catalog shows a portion of the 150 jack-o’-lanterns that volunteers had carved for the 1981 Family Halloween Jamboree. / THF610728
Hay wagons took guests on rides from Town Hall through the Covered Bridge, around the loop and back to the Village Green. On the way, they encountered spooky characters, like the Grim Reaper and the Headless Horseman. Back at Town Hall, they could partake of cider and donuts, and bob for apples. A highlight of the evening was that guests could walk to several trick-or-treat stops in and around the Green. White-faced “ghosts” of historical figures connected with Greenfield Village buildings passed out treats that were specifically themed to each building or character. At the Courthouse, it was Lincoln Head pennies; at Stephen Foster Memorial (now the Sounds of America Gallery), VanBochove, as the “ghost” of Stephen Foster, handed out kazoos while singing excerpts of more “ethereal” Stephen Foster songs like “Beautiful Dreamer” and “I Dream of Jeanie with the Light Brown Hair.” Carved jack-o-lanterns, placed at the doorways, marked each treat stop.
Curt and I pause for a snapshot before heading to the Village for the big evening, 1981. Before the days of a department that researched and created historical clothing for Greenfield Village staff, I did my best to dig out some (rather historically inaccurate) vintage clothing from my own closet to wear for the evening. (Photo courtesy Donna Braden)
This one-night Jamboree attracted some 300 people. As VanBochove recalled, “We all thought that was HUGE. And there were many moving parts so lots of learnings.” Susan McCabe concurred that it was a great way to learn about the logistics of Village experiences, like how to move people through, how many supplies to have on hand, and how to get all those pumpkins carved!
Curt having his white theatrical makeup applied before the big night, 1981. (Photo courtesy Donna Braden)
Building upon the success of this first program, the next year’s program was expanded. Now costing $5.00 per person, it was held on two successive nights. The modest pumpkin-lit path for the children’s costume-judging parade now extended through many of the streets of the Village, with an accompanying map “to tell you the whereabouts of the ghost and spirits we expect to join us.” Candace Matelic remembers that two educational assistants “did nothing all night but keep the pumpkins lit, and there were hundreds of them.”
Description of the 1982 Family Halloween Jamboree, explaining the new navigation through the Village by pumpkin-lit paths and a map / THF610735
One goal of these early programs was to attract new audiences, people who did not ordinarily come to Greenfield Village. As Matelic recalls, “We reached people from all backgrounds…many of whom were coming to Greenfield Village for the first time.” It was also a way to attract new Members by offering them first pass at signing up.
The popularity of the 1982 Family Halloween Jamboree was greatly aided by the Tylenol scare of that year, in which cyanide-laced acetaminophen was found placed on drugstore shelves and sold. This high-profile crime eventually led to the introduction of child-proof containers and tough Federal laws aimed at punishing those who tampered with drugs. No evidence of contaminated Halloween candy was ever found that year and, since that time, stories like these have become the stuff of urban legend. But, in 1982, the scare was real, parents were worried about letting their kids go trick-or-treating through neighborhoods, and that year’s Family Halloween Jamboree in Greenfield Village received a big boost in attendance.
Beyond this, Matelic thinks that these early programs were exceptionally unique because, “We clearly touched a chord in providing a safe and memorable family experience in those early years, in response to a community need. I like to think of it as a gift to the community. It was fun, interactive, and welcoming. We had fun and that let visitors have fun. We made a connection to a beloved American tradition and started a new relationship to the community.”
By 2018, the year of this photograph, “Hallowe’en in Greenfield Village” had become a mega-event that lasted 11 nights and attracted 70,000 guests.
These two early programs laid the groundwork for today’s extravaganza that thousands anticipate every year. Why does it remain as popular as ever? Having spent time at many treat stations over the years, VanBochove remarks that, “it has always amazed me that even with the thousands of guests who come on any evening, almost everyone has a sense that the program is just for them, that they are there with family, and that this is a special memory that only we can help create.” Matelic, who has worked at several museums since those early days and mentored hundreds of students pursuing museum careers, reflects that, “While the focus and contents (and size and length) have broadened over the years, the program is still touching hearts and minds, offering an opportunity for generations to continue making cherished family memories.”
Do you have a cherished memory of the 1981 Family Halloween Jamboree in Greenfield Village?
Donna R. Braden, Senior Curator and Curator of Public Life at The Henry Ford, would like to thank Candace Tangorra Matelic, Ph.D., Susan Gangwere McCabe, Jim VanBochove, and Curt Braden for their willingness to share their memories of this groundbreaking program.
An image from the set of The Henry Ford’s Innovation Nation.
For many people—especially those who grew up between the decades of the 1970s through the 1990s—the sight of a boombox often prompts the thought: “I wonder how heavy that thing would feel, if I carried it around on my shoulder?” Boomboxes are infused with the promise of human interaction, ready for active use—to be slung from arm to arm, hoisted up on a shoulder, or planted with purpose on a park bench or an empty slice of asphalt in a city somewhere.
Here at The Henry Ford, we recently acquired a trio of classic boomboxes to document stories about the growth of mobile media and the social communication of music in American culture.
The Norelco 22RL962 was developed in the mid-1960s by the Dutch company, Philips. A combination radio and compact cassette player, it had recording and playback functions as well as a carrying handle. While it was generally thought of as the first device that could be accurately called a “boombox,” the Norelco failed to gain mass traction. The core issue wasn’t due to poor performance from a technological standpoint, but rather the bad sound quality of the tapes. In 1965, the American engineer Ray Dolby invented the Dolby Noise Reduction system, which led to clean, hiss-free sound on compact cassette tapes. His invention sparked a revolution in hi-fi cassette audio.
The ubiquitous compact cassette tape.
In the early 1970s, Japanese manufacturers began to make advancements in boombox technology as an outgrowth of modular hi-fi stereo components. Living spaces in Japan were typically small, and there was a desire to condense electronics into compact devices without losing sound quality.
Later that decade, the improved boombox made its way to the United States, where it was embraced by hip hop, punk, and new wave musicians and fans—many of whom lived in large cities like New York and Los Angeles. In many ways, the boombox was a protest device, as youth culture used them to broadcast politically charged music in public spaces.
An early image of the Brooklyn Bridge and New York Skyline. THF113708
Boomboxes literally changed the sonic fabric of cities, but this effect was divisive. By the mid-1980s, noise pollution laws began to restrict their use in public. The golden years of the boombox were also short lived due to the rising popularity and affordability of personal portable sound devices like the Sony Walkman (and later, the MP3 player), which turned music into a private, insular experience.
This boombox was built for the street, and it is meant to be played loud. Its design is rugged, with a carrying handle and protective “roll bars” in case it is dropped. Many classic photos from the early years of hip-hop depict fans and musicians carrying the El Diablo around cities and on the subway in New York.
The JVC RC-550 is a member of what sound historians refer to as the “holy trinity” of innovative boomboxes. While the origins of its “El Diablo” nickname are uncertain, it is believed to stem from the impressive volume of sound it can transmit—or its flashing red sound meters. It is a monophonic boombox, meaning that it has one main speaker and it is incapable of reproducing sound in stereo. A massive offset 10-inch woofer dominates its design, coupled with smaller midrange and tweeter speakers. As with most boomboxes of this time, bass and treble levels could be adjusted.
An input for an external microphone led to the RC-550 being advertised as a mobile personal amplifier system. Brochures from the Japanese version show the boombox being used by salesmen to amplify their pitches in front of crowds, as a sound system in a bar, and by a singing woman accompanied by a guitarist. Recording could take place directly through the tape deck, or through the microphone on top, which could be rotated 360-degrees.
JVC 838 Biphonic Boombox The JVC 838 is important for its transitional design. It was one of the first boomboxes to incorporate the symmetrical arrangement of components that would become standard in 1980s portable stereos: visually balanced speakers, buttons and knobs, and a centered cassette deck.
As boombox designs evolved, they began to include (almost to the point of parody) sound visualization components such as VU meters and other electronic indicators. In many cases, these were purely for visual effect rather than function. The needle VU meters on the JVC 838 however, were accurate.
A unique feature of the JVC 838 boombox is its “BiPhonic” sound—a spatial stereo feature that creates a “being there” effect through its binaural speaker technology, resulting in “three-dimensional depth, spaciousness, and pinpoint imaging.” The box also includes an “expand” effect to widen the sound even further.
Sharp GF-777 “Searcher.” THF177382 Sharp “Searcher” GF-777 The Sharp “Searcher” GF-777 is an exercise in excess. Often referred to as the “king of the boomboxes,” it was also one of the largest ever produced. Weighing thirty pounds (minus ten D-cell batteries) and measuring over one foot tall and two feet wide, it took a certain amount of lifestyle commitment to carry this device around a city.
The Searcher played a key part in the performance and representation of hip-hop music. Its six speakers include four woofers individually tuned for optimal bass transmission and amplitude. It appeared in a photograph on the back cover of the first Run-DMC album, found its way into several music videos, and was photographed alongside breakdancing crews.
Many people used this boombox as an affordable personal recording studio. Two high quality tape decks opened the possibility for people to create “pause tapes” – a way of creating looped beats through queuing, recording, rewinding, and repeating a short phrase of music. A microphone input and an onboard echo effect meant people could rap or sing over top of music backing tracks.
Much like Thomas Edison’s phonograph, the boombox came full circle, allowing people to record and play back music for public and communal consumption. And while they may not mesh with our ideas of what a “mobile” device is in our age of smartphones and streaming services, their reach permeated popular culture in the 1970s well into the 1990s. Sometimes acting as portable sound systems, sometimes used as affordable personal recording studios—carrying a boombox through the streets (wherever you happened to live) was as much a fashion statement and lifestyle choice as it was a celebration of music and social technology.
Kristen Gallerneaux is Curator of Communications and Information Technology at The Henry Ford.
Thanks to some digging into our collections, Chicago-based writer and editor James Hughes, son of director John Hughes, discovered some surprising connections between National Lampoon’s Vacation, which his father wrote, and The Henry Ford. In 2017, James joined Curator of Transportation Matt Anderson for a discussion about that connection, his father’s writing inspiration, and the time-honored tradition of the family road trip, both then and now.
Matt Anderson: James, of course it should be noted that your father wrote the screenplay for this picture, and here we are. And, of course when think about your father's films, whether it's Sixteen Candles, Pretty in Pink, Weird Science, right up to Uncle Buck, we tend to think of Chicago. The films are always rooted in that city or that area. But in fact, he's got some connections to southeast Michigan.
James Hughes: My father was born in Michigan in 1950, in Lansing, and spent his childhood in Grosse Pointe. It was probably around junior high age, I want to say around 12, possibly older, when his family moved to the North Shore of Chicago, to the suburb of Northbrook, which became the inspiration for the fictional town of Shermer, Illinois, where my father set many of his films, particularly in the ‘80s. I was thinking about this relation to Vacation—there are several Michigan connections. For one, Vacation was a summer movie, released in 1983. Within a few weeks of it, Mr. Mom was released as well, another screenplay he wrote, which was set in suburban Detroit. The Michael Keaton character, at the beginning of the movie, is fired from his job at Ford Motor Company. But before there was the screenplay for Vacation, there was my father’s short story, titled Vacation ’58. The Griswold family lived on Rivard Boulevard in Grosse Pointe. So, that was where the journey began.
You know, it's interesting, I've said this many times about my dad. He took a pretty significant step back from the movie business in the late '90s and early 2000s. But he continued to write every day. He was a very disciplined writer. And in his later years, before he passed away, he was working on developing his prose style. He was writing hundreds and hundreds of short stories. And there was an interesting series of stories within that about his Grosse Pointe childhood. He made himself the narrator, in much the same way that the Vacation short story was from the point of view of Rusty, the son. To tell his own stories, he created a character based on himself and wrote under the pseudonym JL Hudson, as a nod to the Detroit department store, in much the same way that the Griswold family is a nod to Griswold Street in downtown Detroit.
Matt: Your father, in the early-mid 1970s, he's working at an ad agency, right? For Leo Burnett in Chicago? Really one of the best-known ad agencies in the world, at that point. And he's got a successful career, but as I understand it, he also has kind of a shadow career. He's moonlighting on the side, right?
James: All throughout the ‘70s my father was a freelance humor writer. He got his start at a relatively young age. He was in his 20s, maybe, I want to say 22. And he was writing jokes for stand-up comedians. Rodney Dangerfield was one, Phyllis Diller was another. He would maybe write 10, 20 jokes a day and mail them off to comedians, and would get paid per joke, if that line was used in their acts. He was able to roll that into writing for publications. At the time, in the mid-70s, Chicago had a deeper publishing footprint than it has now. And the big magazine was Playboy, so he wrote a few humor pieces for Playboy, and conducted an interview or two for them as well. Concurrently, he was a copywriter and, ultimately, a creative director at Leo Burnett.
The big prize was to write for National Lampoon, which was, to him, the preeminent comedic voice in the country. He was really honored to contribute to the Lampoon. And he was able to pull this off in part because he often commuted from Chicago to New York. In particular, he was servicing the Virginia Slims campaign for Phillip Morris, which was based in Manhattan. So, either before or after meetings, he was able to sneak off to the National Lampoon offices, which were also in the epicenter of the New York advertising row, on Madison Avenue.
It's common for advertising writers to, say, work on their novel at night, or work freelance on the side. My father actually wrote at work quite often, at his desk. And his boss, Robert Nolan, allowed it because he wanted to keep him working on ad copy. Rob wrote an interesting piece for the Huffington Post soon after my father died, in 2009, where he recounted what it was like to be John Hughes' boss, knowing he was living this sort of double-life as a comedy writer. He likened it to a kind of Ferris Bueller/Principal Rooney dynamic, where my father was always able to stay one step ahead, and somehow get all of his work done, and somehow get to work on time, while also contributing steadily to the Lampoon, where he eventually earned a spot as an editor on the masthead, all while living in the North Shore of Chicago and skirting a move to New York.
Matt: Fantastic. Well, let's talk about that short story, Vacation ‘58. This is a real defining moment. Sort of a milestone in your father's career, right? He makes this decision now to move away from Leo Burnett and commit himself to writing full time.
James: This story was published in September 1979, which was about six months or so after I was born. So he was a young father of two and had all the commitments that come with that. But he enjoyed writing and contributing to the Lampoon so much that he took the risk and quit his job at Leo Burnett. He was on the verge of becoming a VP, though he quit to pursue writing full-time. Fortunately, for him, the release of National Lampoon’s Animal House in 1978 was such a smash that several Lampoon writers were being poached by the studios or offered development deals. And without my father even knowing, his short story was optioned by Warner Bros., pretty much upon publication. And though he had to work in the trenches on several projects between, let's say 1979 and 1983, when Vacation was released, it really did help launch his career.
Matt: Let's talk for a moment about the short story. The movie is a fairly faithful adaptation, going from that short story. But there are a few changes here and there, and one of the major changes, in fact, was quite a big change to the ending. And I should, just to do it justice, read the opening line:
"If Dad hadn't shot Walt Disney in the leg it would have been our best vacation ever."
I think that pretty much sets up the story beautifully. But that gets to the ending, which is quite different from what we see in the film.
James: Of course with the film, they weren't able to have Walt Disney portray himself—that might've been a bridge too far. The Roy Walley character was created for the purpose of the film. And yes, the ending of the short story is pretty rough, as much of the humor in the Lampoon was back then. Clark uses live rounds, it’s not a…
Matt: Not a BB gun?
James: No, not a BB gun. But when Clark arrives at the park, only to find that it's closed for repairs, he snaps and takes the family to the Bel Air home of Walt Disney and shoots Walt in the leg. Walt’s security dog doesn’t fare well, either.
Matt: Just the happy ending everyone wants. My understanding is they originally shot something like that for the film, and then realized it didn't play all that well with the test audiences.
James: True, yes. You know, perhaps because of my father’s advertising background, he was open to the test-screening process—the kind of diagnostics you learn from test audiences, and how you can adjust the picture accordingly. Of course, he wasn't the director of the film, but he was, as a result of the rather rough ending, which audiences rejected, brought back in to write an entirely new ending at the request of Harold Ramis, the director.
Matt: Speaking of that, when you think about your father's films, really starting in the mid-80s and on—films like Sixteen Candles, The Breakfast Club, and Ferris Bueller's Day Off—these are movies where you really see a large degree of creative control. He's writing the story, then directing, very much able to bring his vision to the screen. And that's not the case, of course, early in his career. He's written the screenplay for Vacation and adapted it from his short story, but he's turned over control, at some point, to Harold Ramis. And I wonder if you had any insight on that experience. If that was difficult for him?
James: I think the process of changing the ending, that might've been an area of difficulty. As a young writer for hire, he didn’t have much power in the industry. But I think time has certainly proven that Harold was a great choice to direct this picture. And casting is such a big part of the process, and I know my father was pleased with the cast that Harold and his team put together. I know they worked closely, but in terms of being on set, I don't believe he was there very much. Obviously with it being a road picture, the majority of which was filmed in Colorado and out west, I don't believe he was actually physically present for much of it. Though, I would imagine, because of that triage situation with the ending, he was brought closer into the fold.
Matt: This leads me to my next question, of talking about the road picture. From what I understand, it was more or less like a vacation for the cast. They were traveling to these places. The whole crew and support trucks, depending on the outfit. But, I was curious about your own family vacations. Did you take trips with your father, your parents? Have you had any wacky adventures or stories to share?
James: I was raised in Illinois, but my father's career demanded we move out west, to Los Angeles, from the mid- to late 80s. So much of my childhood was about alternating between Illinois and California. We kept our house in Illinois and went back often, so that meant a lot of air travel. I don't have any major road-trip stories to offer, unfortunately. As I grew older, we did travel by car with my grandparents to the Northwoods. My father, to some extent, rolled some of those experiences into his screenplay for The Great Outdoors, along with his own memories of traveling and exploring the Upper Midwest when he was younger. Or perhaps it was just him longing to revisit that corner of the world after being stationed in Los Angeles for years.
In 1990, when Home Alone was released, it was really the first time his work went truly international. He generally wrote stories that catered to a domestic audience. These were regional stories, particularly about the Midwest. And Home Alone changed the whole paradigm. That franchise played so widely overseas, which meant an obligation to do foreign press and promote the franchise around the world. And then he had a couple productions based in London, which meant going to England quite often. In a way, in the '90s, he made up for lost time. He was simply too busy for us to do any extensive road trips like the one in Vacation. But later in life, he made up for it, particularly by trying to open the world to the family a bit more, with overseas travel.
Model with 1979 Ford Country Squire Station Wagon. THF294571
Matt: Being an automotive curator, we've got to talk about that car. It’s more or less based on a 1979 Ford Country Squire station wagon, and just made up to look as gaudy as possible. You know, why do four headlights when you can do eight, right? I wondered if your father had any input on the design?
James: You know, I can't say for sure if he did. I would imagine, when you go from the page to the screen, there are so many different people making decisions—the art director, production designer, prop master, the director himself—that I don't know if, as a screenwriter, he was able to have input on the model that they chose and customized. I do know that from the short story, it's a Plymouth.
Matt: Right, a '58 Plymouth.
James: A running joke early on in the short story is how long it takes for the Griswold family to actually leave the house, or even just leave the state of Michigan. And one of the reasons is that the Plymouth dies. And Clark laments and kind of kicks himself for the fact that he didn't buy a Ford.
Matt: Right. There you go!
James: In the early '90s my father was working at 20th Century Fox. At that time, one of the hit shows on the Fox network was Married With Children. I remember my dad mentioning, offhandedly, that the opening shots of that show’s title sequence were from Harold's second unit photography on Vacation. That always stuck in my mind, and I never quite knew if it was true. I've seen that noted online here and there, but I wanted to confirm it before mentioning it here. I asked my friend Schawn Belston, head of archival and digital restoration at Fox, if he would ask around the lot on my behalf. Fortunately, there were some people who confirmed that, in fact, yes, Married With Children opens with the footage from Vacation. There was a very kind film stock librarian at Fox, Wendy Carter, who went so far as to track down Carl Barth, the aerial photographer who shot the Family Truckster driving through Chicago, to verify. It was noted that, if you look carefully at the title sequence for the show’s first three seasons, you can see the Family Truckster drive by. I believe it's on the Dan Ryan Expressway. A strange pop-culture afterlife for the Truckster.
Matt: I think they built maybe a total of five cars for the movie. I'm sure there was a hero car that was fully tricked-out, and then of course they had some stunt cars for the jump and so forth. But it's beloved. It's always interested me. I think if this film had been made even just a year or two later, they probably would've been driving a minivan, because this is the tail-end of the station wagon era.
James: That's true.
Matt: Vacation is essentially your father's big break, right? This is one of his first screenplays, and it's a hit film. There's no two ways about it. I would imagine, from that perspective, if nothing else, it would have a certain meaningfulness to him. But also, as you watch the movie, you notice that two of your father's future collaborators, Anthony Michael Hall and John Candy, both appear in this movie as well. I wondered if that's perhaps how he first crossed paths with them?
James: I believe that's the case. I'm glad you mentioned that. I appreciate that, because those are two actors, certainly John Candy, who my father cherished collaborating with. I don't think there are any two actors he gave more latitude to improvise or to develop characters alongside him when he was directing than Candy and Michael Hall. Another actor he admired was Eddie Bracken.
Matt: Yes, Roy Walley.
James: Eddie Bracken was cast to play Roy Walley, and I imagine it must've blown my father's mind at the time. He was a big fan of Preston Sturges, one of the great writer/directors of the 1940s, perhaps best remembered for Sullivan's Travels, which was one of my father's favorite movies. Bracken was the star of two of Sturges' greats, Hail the Conquering Hero and The Miracle of Morgan's Creek. It had to be a trip for him to have Bracken reading his dialogue. And he actually circled back later in his career and hired Eddie a couple of times more. Perhaps most prominently in Home Alone 2, when he was the toy-store owner in New York.
Matt: They talk about actors and roles they were born to play. I've always thought that about Eddie Bracken in this movie, you know, just the perfect sort of spitting image of Walt Disney. A great stand-in. There's some other, of course, perfect performances in this movie. Think about Randy Quaid as Cousin Eddie. Sort of steals every scene he's in. Imogene Coca, of course, a legend in TV comedy from Your Show of Shows. Brian Doyle-Murray, who plays the campground owner. Slight continuity error here because he returns in Christmas Vacation as Clark's boss, but we'll let that go for now. But I wondered, as we watch this movie, it's full of so many wonderful moments. I wondered if you had any favorite scenes or moments in this movie that you've continually referred to.
James: I'm partial to Clark's meltdown when the family throws in the towel and declares they're ready to head home. I think my father had a particular knack for writing passive-aggressive rants.
Matt: There's so many great moments in this movie. I kind of think of it as America's favorite R-rated family film. It's just so timeless. You think of the short story being written about a trip in 1958, this movie made in 1983, yet the situations are still recognizable to all of us today, taking a road trip in 2017.
Part of the reason we’re chatting is because there is a surprising connection between this movie and The Henry Ford. The collections in The Henry Ford, specifically. We see it right away in the opening title sequence of Vacation. Tell us a little bit about that.
Trout Haven Billboard, Spearfish, South Dakota, 1980. THF239534
James: I was thrilled about this. I was here at Henry Ford Museum of American Innovation last year and our friend and colleague Kristen Gallerneaux, Curator of Communication and Information Technology, gave me a private tour of the archive. At that time, a recent acquisition was a portion of the photo archives of John Margolies, a great chronicler of Americana, particularly roadside Americana. He documented the kinds of landmarks that are spoofed in Vacation. You know how Clark wants to see the world's second-largest ball of twine? Well, Margolies was the photographer who would've had an entire portfolio of that. That name stuck in my mind when Kristen first told me about him. Then, a few months later, I came across an interview with Harold Ramis where he mentioned he was friends with Margolies and that he used his images for the postcards in the main and closing title sequences in Vacation. I told Kristen about this and she searched the Margolies archives and found several images that appear in Vacation.
This inspired me to reach out to the title designer, Wayne Fitzgerald, who’s a giant in his field. He’s retired now and lives in the Pacific Northwest. He created the titles for My Fair Lady, Judgment at Nuremberg, Bonnie and Clyde. The titles for the Netflix series Stranger Things are patterned after Wayne's titles for The Dead Zone, which was released a few months after Vacation. He and his son and collaborator, Eric, also worked on the titles for The Breakfast Club and filmed the shot where the title card with the David Bowie quote shatters at the start.
I had a great conversation with Eric, about what it was like putting the Vacation titles together, back when they were cutting to Lindsey Buckingham’s “Holiday Road” demo tape, which Eric remembered having no lyrics yet, only melodies. At one point, Buckingham riffed on Wayne’s name, to fill space during the verses.
Hat N' Boots Gas, Seattle, Washington, 1980. THF238979
I mentioned the Margolies archive to Eric, who of course remembered his images. What The Henry Ford has in the collection is even more special than what’s in the movie, because you have the slides themselves, John’s original photography. The titles for Vacation were made in the pre-digital era, so they were reproductions that were taken from books, as Eric explained, and then shot as animation cels. Many of them were Margolies’ images, which were doctored by Fitzgerald and his crew to appear as if they were postcards—given captions or a certain trim or border. Wayne and Eric were pleased to hear about this connection to the Margolies archives.
It’s great that Margolies, all these years ago, captured an America that was vanishing. Here we have a movie that's already over 30 years old. So fortunately, some of Margolies’ images live on, not only in the movie on a mass scale, but in the permanent archives of the museum. I think it's this really wonderful connection, and I'm thrilled that it's brought us to this discussion.
Matt: Those are two things we love here: highway travel and roadside Americana. You get both of them in the Margolies collection. James, thanks for chatting with me.
The Walking Office Wearable Computer is a visual prototype model that was created by the collaborative design group Salotto Dinamico in the mid-1980s. Salotto Dinamico, which translates to “dynamically, we grow,” was composed of Vincenzo Iavicoli, Paolo Bettini, Maria Luisa Rossi, Maurizio Pettini, and Letizia Schettini.
Image of poster advertising Salotta Dinamico’s “The Walking Office” THF291245
While all five members of the group had input in the project, Vincenzo Iavicoli submitted the concept as his 1983 undergraduate Industrial Design thesis at the ISIA school in Florence, Italy (under the guidance of his mentor, Paolo Bettini). The designers entered a physical model of the ideas in Iavicoli’s thesis in the 1985 Mainichi International Industrial Design Competition in Tokyo, Japan. The Walking Office won the top prize in the “Harmonization of Office Automation and Environment” category, attracting global attention in design, fashion, and technology publications. It was featured on the covers of Domus, ID, and Interni magazines, and received coverage in Brutus, Vogue, and approximately 70 other publications. The success of the project sparked the careers of the youngest members of the group, Iavicoli and Rossi, who formed their own successful design consultancy and became educators in Industrial Design programs around the world.
Designers Vincenzo Iavicoli and Maria Luisa Rossi at the 1985 Mainichi International Industrial Design Competition THF274743
The Walking Office model is made of polished chrome. Two pieces fit together to form a keyboard, the display arch fits into the keyboard to serve as a display, and a cassette recorder links up with an acoustic coupler modem to record and transmit data through any available telephone line. The Walking Office also doubles as personal adornment, with the keyboard pieces worn on the shoulder and the display arch as a headpiece (looking much like a mohawk). It combines the expressive aesthetic detail of 1980s Italian design with provocative high-tech materials to create an unapologetically cyberpunk-chic device. The Walking Office was not meant to be concealed (comparisons might be drawn between it and the Google Glass Explorer program of recent years), and its seductive styling was quite revolutionary in 1984. In a 2016 interview, Iavicoli recalled that though Japanese designers adeptly diffused new technologies into the mainstream, they had not yet begun to focus consistently on styling their devices. Early in the prototyping process, Iavicoli decided not to try to compete with the fast pace of technology, prioritizing strategy and concept instead.
Model wearing “The Walking Office” prototype THF274747
Iavicoli’s thesis explored the design-thinking process behind the prototype: the history of physical office spaces (desks, lighting, cubicles, seating), the technology utilized within them (computers, calculators, modems, keyboards, online systems), and intangible aspects such as the psychology of work environments and spatial arrangements.
Page from Vincenzo Iavicoli’s undergraduate thesis THF275237
The designers of the Walking Office explored negative and positive elements of its proposed function. On one hand, they described it as “an Orwellian omen condemning portable work” (anticipating the desire of today’s knowledge workers to “unplug” themselves from the distractions of always-on technology.) A more positive spin situated the Walking Office as a route to freedom that would allow people to embrace the “amoral and amusing” aspects of creative work. They imagined “electronic machines…coming out of the office, conquering urban space, dwellings, golf courses, bars and beaches, becoming natural body accessories.”
Drawing imagining “The Walking Office” in use THF274752
The Walking Office was pitched as a “techno-human” object. As a modern prosthetic, it subverted where (and when) the office could be, essentially turning the human body into a mobile workstation. It proposed the same type of fluid interactions with technology as one would have with pens, watches, and eyeglasses. And finally, it provided an alternative method of accessing and using information in an efficient way.
Kristen Gallerneaux is Curator of Communications and Information Technology.
The familiar silver packaging for the “Black Vader” Atari 2600 was created by Evelyn Seto, who led the Atari design team with John Hayashi. THF160364
Cardboard boxes printed in bold colors: shimmering silver, blazing orange, primary blue, circus purple—hot pink. Overlaid with white and yellow Bauhaus typography announcing the contents: Centipede, Breakout, Space Invaders. Inside the box, a black plastic cartridge that holds the promise of video game entertainment, all from the comfort of home. Games played while sitting cross-legged on the floor. Later, aching hands from hours of play on a square, non-ergonomic, one-button joystick. No quarters necessary. By the fall of 1977, there was no denying the fact that the arcade was successfully finding its way into the living room.
The Atari Video Computer System (later sold as the Atari 2600) changed the gaming industry. Earlier systems like the Magnavox Odyssey, Home PONG, and the Fairchild System F were available in the early 1970s, but the remarkable success of the Atari 2600 defined a “second generation” of home consoles, selling over 30 million units between 1977 and 1992.
The number of games available for the 2600—taking into account Atari and Sears releases as well as those by third-parties like Activision and Imagic—finds us looking at approximately 550 unique titles. Several games within this vast library include important contributions made by women.
Female employees were not uncommon at the company. Carol Kantor became the first market researcher at a video game company, ever. Wanda Hill drew the circuit diagrams for Asteroids. Judy Richter worked as a packaging designer and production manager for a decade, through multiple leadership transitions. The people working on the assembly lines populating the circuit boards for arcade games were almost all women. Evelyn Seto supervised the design team, inking the original three-pronged “Mt. Fuji” logo and creating the shelf-appealing silver packaging for the Atari 2600.
Dona Bailey and Ed Logg’s 1980 arcade version of Centipede was translated as a “port” for the Atari 2600 in 1982. In 2013, this cartridge was excavated from the “Atari Tomb” located in an Alamogordo, New Mexico landfill. THF159973
The scales were not exactly balanced in terms of gender equality within Atari’s engineering staff, but take for instance the work of Dona Bailey, programmer of the arcade version of Centipede (1980). Not only was she the first female programmer to design an arcade game, but her collaboration with Ed Logg led to the creation of one of the most iconic video games of all time.
When Carol Shaw created 3D Tic-Tac-Toe, she became the first professional female video game developer. THF171081
Carol Shaw & Susan Jaekel
Dona Bailey’s time in the “coin-op” division at Atari overlapped with Carol Shaw’s work for the “cart” division. In 1977, Shaw graduated from the University of California, Berkeley’s Computer Science program, and was hired as the first female programmer at Atari in August 1978. When she completed her first cartridge game that year—3D Tic-Tac-Toe—she effectively became one of the women to work in the professional video game industry. 3D Tic-Tac-Toe is an abstract strategy video game based on a game called Qubic, which wasoriginally played on room-sized computers in the mid-1950s.
In the 1970s and 80s, the exterior graphics of a coin-op console or the illustration on a game’s cardboard box were often a player’s first exposure to a game. Typically, the vibrant and dynamic graphics promoting a game were light years beyond the pixelated game that showed up on the screen. Nonetheless, Evelyn Seto from Atari’s graphics team once said: “The romance of the game was told in the box artwork.”
And what could be more intriguing than a woman in space with her spacesuit-clad dog competing against a robot with laser-powers? The illustrations on 3D Tic-Tac-Toe’s box were painted by Susan Jaekel, who became known for her illustrated textbooks and cookbooks, as well as the packaging for Atari’s Adventure, Circus, Basic Math, and others. On 3D Tic-Tac-Toe, Jaekel collaborated with Rick Guidice to create the four grids in the design; Guidice is well-known for his 1970s illustrations of space colonies for NASA’s Ames Research Center.
In 1978, Shaw also programmed Video Checkers and Super Breakout (with Nick Turner). In 1982, Shaw left Atari to work for Activision, where she created her most celebrated game: River Raid.
River Raid by Carol Shaw. Activision was the first third-party video game developer, making compatible cartridges for the Atari 2600. THF171080
River Raid is a top-down-view scrolling shooter video game. Players move a fighter jet left to right to avoid other vehicles, shoot military vehicles, and must refuel their plane to avoid crashing. The game was pioneering for its variation in background landscape. Whereas most games repeated the same background, Shaw found a way to create a self-generating algorithm to randomize the scenery.
In an interview, Carol Shaw spoke of how “Ray Kassar, President of Atari, was touring the labs and he said, ‘Oh, at last! We have a female game designer. She can do cosmetics color matching and interior decorating cartridges!’ Which are two subjects I had absolutely no interest in…”
Detail of River Raid instruction manual, introduced by Carol Shaw.
In Atari’s early years, Carla Meninsky was one of only two female employees in Atari’s cartridge design division, along with Carol Shaw. When Meninsky was a teenager, her programmer mother taught her the basics of Fortran. Carla’s academic studies at Stanford began in the mathematics department, but she switched to a major in psychology with a focus in neuroscience. In school, she became interested in building an AI-powered computer animation system and spent her free time playing the text-based Adventure game. Soon after graduation, she pitched her computerized animation idea to Atari, and was hired. Almost immediately, she found herself shuttled into the unintended role of game programmer, working through a list of proposed titles with no actual description.
Carla Meninsky and Ed Riddle’s Indy 500 was one of the first of nine titles released with the Atari 2600 launch. THF171078
Meninsky co-designed Indy 500 with Ed Riddle. When the Atari 2600 launched, this was one of the first nine titles advertised. The game was a bird’s eye view racing game that was a “port” made in the spirit of full-size coin-op arcade games like Indy 800, Grand Trak 10, and Sprint 4. This game could be used with the standard controller, or a special driving controller with a rotating dial that allowed players to have greater control over their vehicles.
Dodge ‘Em is another driving maze game designed by Carla Meninsky, and was one of the first games she created for Atari. THF171079
Star Raiders, also by Meninsky, is a first-person shooter game with a space combat theme. The game was groundbreaking for its advanced gameplay and quality graphics that simulated a three-dimensional field of play. The original version of the game was written by Doug Neubauer for the Atari 8-bit home computer and was inspired by his love for Star Trek. This “port” to the home console market for the Atari 2600 was programmed by Carla Meninsky.
Star Raiders came with a special Video Touch Pad controller. The Henry Ford’s collections house the version sold with the 1982 game, as well as a crushed and dirtied version that was excavated from the “Atari Tomb” in 2013. THF171077 and THF159969
The 2600 version of the game could be used with a regular joystick, or a deluxe version was sold with a special Video Touch Pad controller. This twelve-button touchpad was designed to be overlaid with interchangeable graphic cards, printed with commands for different Atari games. Star Raiders was the only game to make use of this controller—perhaps if it weren’t for the looming “Video Game Crash” of 1983, other developers would have made use of this controller.
Atari was one of the first companies with the types of workplace perks that are now ubiquitous at Silicon Valley companies today. It had a reputation for attracting the young, the rebellious, and the singularly talented. While certain aspects of Atari’s workplace culture might raise eyebrows today (and rightly so), it also doesn’t take much digging to find stories of women who were empowered to make vital contributions to the company. These recent artifact acquisitions—games designed and programmed by female gaming pioneers working at Atari—embody an ambition to represent and celebrate diverse cultures through our technological collections.
Kristen Gallerneaux is the Curator of Communications and Information Technology at The Henry Ford.
Where can you get a real diner experience, especially here in Michigan? The answer is Lamy’s Diner inside Henry Ford Museum of American Innovation—an actual 1946 diner brought here from Massachusetts, restored, and operating as a restaurant in the Museum since 2012.
Now Lamy’s Diner is more authentic, more immersive, and serving more delicious food than ever! What’s behind this makeover?
In 1984, the Henry Ford Museum purchased the Clovis Lamy's diner. It took a crane to lift the diner in preparation for transporting it from Hudson, Massachusetts. Once here, it was restored to its original 1946 appearance. THF 25768
Back in the 1980s, museum staff worked with diner expert Richard Gutman to track down an intact vintage diner for the new “Automobile in American Life” exhibit. Gutman not only found such a diner in Hudson, Massachusetts (moved twice from its original location in Marlborough, Massachusetts) but also helped in its restoration and in interviewing its original owner, Clovis Lamy, about his experiences running the diner and about the menu items he served.
Diners are innovative and uniquely American eating establishments. Lamy, like other World War II veterans, was lured by dreams of prosperity and the independence that came with being an entrepreneur of his own diner. As he remarked, “during the war, everyone had his dreams. I said if I got out of there alive, I would have another diner—a brand new one.”
This photograph shows Lamy's Diner on its original site in Marlborough, Massachusetts, 1946. The diner moved three times, first to Framingham, Massachusetts, next to Hudson, Massachusetts in 1949, and finally to the Henry Ford Museum in 1984. THF88966
Sure enough, when he was discharged from the army, he ordered a 40-seat, 36- by 15-foot model from the Worcester Lunch Car Company, a premier diner builder at that time. It boasted a porcelain enamel exterior, 16 built-in stools, six hardwood booths, a marble counter, and a stainless steel back bar. Lamy could choose the diner’s colors, door locations, and outside lettering. He and his wife Gertrude visited the Worcester plant once a week, eager to check on its construction.
Clovis Lamy stands behind the counter of his diner in Massachusetts. His favorite part of running a diner was talking to his customers. THF 114397
Lamy’s Diner opened for business in April 1946, in Marlborough, Massachusetts. As Lamy remembered, business was brisk:
We jammed them in here at noon—workers from the town’s shoe shops—and we had a good dinner trade too… People stopped in after the show…[and] after the bars closed, the roof would come off the place.
During the long hours of operation (the place closed at 2 a.m.), the kitchen turned out everything from scrambled eggs to meat loaf. To Clovis Lamy, there was no better place than standing behind the counter talking to people.
But the dream had its downside. The work day was long. He was seldom able to eat with his family. After moving the diner to Framingham, Massachusetts, he sold the business in 1950. The new owner moved it down the road to Hudson.
Lamy’s Diner exterior as it looked in the Museum in 1987. THF 77241
When Clovis Lamy and his wife viewed the diner at the 1987 opening for “The Automobile in American Life” exhibition, they confirmed that it looked as good as new. “Even the sign is the same,” he remarked later with a tear in his eye.
Lamy’s Diner interior as it looked in the Museum in 1987. THF 3869
For 25 years, no food was served at Lamy’s Diner in the museum. It was interpreted as a historic structure, until the opening of the new “Driving America” exhibit in 2012, when museum staff decided to once again serve diner fare there. Delicious smells of toast and coffee wafted out of its doors, while the place hummed with activity. Museum guests sat in the booths, on stools at the counter, or at tables on the new deck with accessible seating. They could choose entrees, beverages, and desserts from a menu that was loosely inspired by diner fare of the past.
Then, in 2016, Lee Ward, the new Director of Food Service and Catering, came to me and posed the question, what if we served food and beverages at Lamy’s that more closely approximated what customers would have actually ordered here in 1946? The diner is already an authentic, immersive setting. What if we took it even further and truly transported guests to that time and place? I have always believed in the power of food to both transport guests to another era and to serve as a teaching tool to better understand the people and culture of that era. Over the years, I’ve helped create Eagle Tavern, the Cotswold Tea Experience, the Taste of History menu, the Frozen Custard Stand, and cooking programs in Greenfield Village buildings. So I excitedly responded, sure, we could certainly do that!
But, as the chefs and food service managers at The Henry Ford began to ply me with endless questions about the correct menu, recipes, and serving accoutrements for a 1946 Massachusetts diner, I realized I needed help.
Dick Gutman talking to Lamy’s staff.
Fortunately, help was forthcoming, as Richard Gutman—the diner expert who had found Lamy’s Diner for us in the 1980s—was overjoyed to return to the project and give us ideas and advice. And the 300-some diner menus he owned in his personal collection didn’t hurt either. In fact, they became our best documentation on diner foods and what they were called in 1946, as well as the graphic look of the menus.
Cookbooks of the era offered actual recipes for the dishes we saw listed on the menus, while historic images of diner interiors provided clues as to what the serving staff might wear, what kinds of dishes customers ate on, and what was displayed in the glass cases on the counter.
All of these are reflected in the current Lamy’s Diner experience. Here’s a glimpse of what you’ll encounter when you visit Lamy’s after its recent makeover:
New Lamy’s Diner menu, front and inside
New England Clam Chowder, a signature dish in New England diners and here at Lamy’s
Chicken salad sandwich,using arecipe from the 1947 edition of the Boston Cooking School Cookbook, a pioneering cookbook that offered practical recipes for the average housewife.
Meat loaf plate,using Clovis Lamy’s original meatloaf recipe
Milkshake, which in Massachusetts isa very refreshing drink made of milk, chocolate syrup, and sometimes crushed ice (no ice cream), shaken until it is creamy and frothy.
Peanut butter and marshmallow fluff sandwich, a New England specialty based upon Archibald Query’s original marshmallow creme invention and later called “Fluffernutter”
Prices are, by necessity, modern, but typical prices of the era can be found on the menu boards mounted up on the wall, based upon Lamy’s original menu and prices.
So, for a fun, immersive, and delicious experience, check out the makeover at Lamy’s Diner!
In Other Food News... A Taste of History: Now featuring recipes and menu items guests might see prepared in Greenfield Village historical structures, such as Firestone Farm and Daggett Farmhouse. Mrs. Fisher's Southern Cooking: The menu is based solely on Mrs. Fisher's 1881 cookbook or authentic recipes.
American Doghouse: New regional hot dog options are available, from the Detroit Coney and Chicago dogs to the California dog wrapped in bacon and avocado, tomato and arugula.
Donna R. Braden, Senior Curator and Curator of Public Life at The Henry Ford and author of this blog post, has decided that her new favorite drink is the refreshing Massachusetts version (without ice cream) of the chocolate milkshake. She thanks Richard Gutman and Lee Ward for their enthusiasm and support in making this makeover possible.