The Jazz Bowl, originally called The New Yorker, about 1930. THF88363
Cowan Pottery of Rocky River, Ohio, was teetering on the edge of bankruptcy in early 1930 when a commission arrived from a New York gallery for a New York City-themed punch bowl. The client -- who preferred to remain unknown -- wanted the design to capture the essence of the vibrant city.
The assignment went to 24-year-old ceramic artist Viktor Schreckengost. His design would become an icon of America’s “Jazz Age” of the 1920s and 1930s.
The Artist and His Design
The cosmopolitan Viktor Schreckengost was a perfect choice for this special commission. Schreckengost (1906-2008), born in Sebring, Ohio, had studied ceramics at the Cleveland Institute of Art in the late 1920s. He then spent a year in Vienna, where he was introduced to cutting-edge ideas in European art and design. When Schreckengost returned to Ohio, he took a part-time teaching position at his alma mater and spent the balance of his time as a designer at Cowan Pottery.
A jazz musician as well as an artist, Schreckengost had firsthand knowledge of New York, where he frequented jazz clubs during visits. To Schreckengost, jazz music represented the spirit of New York. He wanted to capture its excitement and energy in visual form on his bowl. Schreckengost later recalled: “I thought back to a magical night when a friend and I went to see [Cab] Calloway at the Cotton Club [in Harlem] ... the city, the jazz, the Cotton Club, everything ... I knew I had to get it all on the bowl.”
During its heyday in the 1920s and 30s, the Cotton Club was the place to listen to jazz in New York. THF125266
A “Jazz”-inscribed drumhead surrounded by musical instruments symbolize the Cotton Club. Organ pipes represent the grand theater organs that graced New York City’s movie palaces during the 1920s and 1930s. Schreckengost recalled that he was especially fond of Radio City Music Hall’s Wurlitzer organ. THF88363
A show in progress at Radio City Music Hall auditorium, 1936. THF125259
The images on the Jazz Bowl, then, may be read as a night on the town in New York City, starting out in bustling Times Square; then on to Radio City Music Hall to enjoy a show; next, a stroll uptown past a group of soaring skyscrapers to take in a sweeping view of the Hudson River; afterward, a stop at a cocktail party; and finally--topping off the evening with a visit to the famous Cotton Club.
Times Square, circa 1930. THF125262i
The blinking traffic signals, and "Follies" and "Dance" signs on the Jazz Bowl portray the vitality of Times Square at night. THF88358
Schreckengost decorated the punch bowl with a deep turquoise blue background he described as “Egyptian,” since it recalled the shade found on ancient Egyptian pottery. According to Schreckengost, the penetrating blue immerses the viewer in the glow of the night air--and the sensation of mystery and magic of a night on the town.
This is the view of the New York skyline and the Hudson River that Schreckengost saw on his trips to the city and later interpreted in the Jazz Bowl. THF125264g
Skyscrapers, a luxury ocean liner, cocktails on a tray, and liquor bottles represent a night on the town. THF88364
The Famous Client
In early 1931, the finished bowl was delivered to New York. The pleased patron who had commissioned it immediately ordered two additional punch bowls. To Schreckengost’s delight, the patron turned out to be Eleanor Roosevelt, then First Lady of New York State. Mrs. Roosevelt had commissioned the bowl to celebrate her husband Franklin D. Roosevelt’s 1930 reelection as governor. She presumably placed one bowl in the Governor’s Residence in Albany, one in the Roosevelts’ home in Hyde Park, and one in their Manhattan apartment. When the Roosevelts moved into the White House in 1933, after Franklin D. Roosevelt’s election as President, one of the bowls made its way there as well.
Eleanor Roosevelt commissioned the Jazz Bowl to celebrate her husband’s 1930 reelection as governor of New York. THF208655
Mass Producing the Jazz Bowl?
Immediately after the Jazz Bowl was delivered to Eleanor Roosevelt, the New York City gallery placed an order for fifty identical bowls. Unfortunately, Schreckengost’s process was laborious--it took Cowan Pottery’s artisans an entire day to produce the incised decoration on Mrs. Roosevelt’s version. Cowan Pottery sought to mass produce the punch bowl, simplifying the original design to create a second and third version the company originally marketed as “The New Yorker.”
The Henry Ford’s bowl is the third version, known informally as “The Poor Man’s Jazz Bowl.” It is slightly smaller than the original and the decoration is raised, rather than scratched into the surface. No one knows exactly, but perhaps fifty of the original version, only a few of the unsuccessful second version, and possibly twenty of the third version of the Jazz Bowl were made in total. The whereabouts of many of the Jazz Bowls are not known, though they appear periodically on the art market and are acquired by eager collectors. Even the present location of the bowls made for Eleanor Roosevelt seems to be a mystery.
Jazz Bowl as Icon
The “Poor Man’s Jazz Bowl” didn’t save the Cowan Pottery from the ravages of the Great Depression -- by the end of 1931, the company folded. Viktor Schreckengost moved on, continuing to teach at the Cleveland Institute of Art and pursuing freelance design for several firms. His Jazz Bowl would come to be recognized as a visual icon of the Jazz Age in America.
Charles Sable is Curator of Decorative Arts at The Henry Ford. This post originally ran as part of our Pic of the Month series.
New York, 20th century, 1930s, 1920s, presidents, music, manufacturing, making, Henry Ford Museum, furnishings, decorative arts, by Charles Sable, art
cars, Greenfield Village buildings, manufacturing, farms and farming, Greenfield Village, farm animals, farming equipment, The Henry Ford's Innovation Nation, agriculture
This blog post is part of an ongoing series about storage relocation and improvements that we are able to undertake thanks to a grant from the Institute of Museum and Library Services (IMLS).
A typical aisle in the Collections Storage Building before object removal.
Autumn of this year marks the end of a three-year IMLS-funded grant project to conserve, house, relocate and create a fully digital catalogue record for over 2,500 objects from The Henry Ford’s industrial collections storage building. This is the third grant THF has received from IMLS to work on this project. As part of this IMLS blog series, we have shown some of the treatments, digitization processes and discoveries of interest over the course of the project. Now, we’d like to showcase the transformation happening in the Collections Storage Building (CSB).
A view of the aisle and southwest wall before dismantling to create a Clean Room.
Objects were removed from shelves allowing an area in the storage building to be used as a clean space for vacuuming and quickly assessing the condition of these objects before heading to the conservation lab. Since the start of the grant in October 2017, 3,604 objects have been pulled from CSB shelves along with approximately 1,000 electrical artifacts and 1,100 communications objects from the previous two grants. As of mid-March 2020, 3,491 of those objects came from one aisle of the building. As a result, we were finally at a point of taking down the pallet racking in this area.
Pallets of dismantled decking and beams. A bit of cleaning before racking removal.
While it has taken multiple years to move these objects from the shelves, it took only three days to disassemble the racking! Members of the IMLS team first removed the remaining orange decking. On average, there were four levels of decking, separated in three sections per level. Next, we unhinged the short steel beams that attach the decking to the racking. Then was the difficult part of Tetris-style detachment of the long steel beams directly by the wall from the end section of height-extended, green pallet racking. As you can see this pallet racking almost touches the ceiling! After that, the long beams could be completely removed before taking down the next bay. Nine bays were disassembled this time to reveal the concrete wall and ample floor space. Just as the objects needed cleaning to remove years of dust and dirt, so did the floor!
The aisle in 2018. An open wall and floor!
What’s next? We will methodically continue pulling objects and taking down racking until no shelf is left behind! We are grateful to the IMLS for their continued support of this project and will be back for future updates.
Marlene Gray is the project conservator for The Henry Ford's IMLS storage improvement grant.
21st century, 2020s, 2010s, IMLS grant, collections care, by Marlene Gray, #Behind The Scenes @ The Henry Ford
Members of the Woman's National Farm and Garden Association, 1918. THF288950
Most Americans rely on grocery stores today. Few remember the time when there was constant demand on people to produce and preserve the grain, vegetables and meat they needed to feed themselves.
Over the last few weeks, self-isolation and social distancing have brought into sharp focus the need to plan for your next meal. Do you do it yourself, heading to your cellar to extract the last potatoes or turnips from the bins, or lift the lid off the sauerkraut crock, or pull down a cured ham from the rafters? Probably not. Do you head to the local market or the grocery store and stock up on fresh supplies to see you through for a few days? Or do you dig into the back of your cupboard and pull out a boxed mix or canned goods.
There’s never been a greater time to be resourceful than now. Last week, we donated food from The Henry Ford’s restaurants and cafeteria to Forgotten Harvest to help support our community after our campus closed this month because of COVID-19.
Looking for inspiration to be resourceful in your kitchen? We've dipped into resources and stories from The Henry Ford's collections to try to help. Explore the differences between home cooking and food resourcefulness today and in the past — from farm fresh and family raised to preserved and prepackaged. These digital resources will help you find inspiration whether it’s breakfast, lunch or dinner. Sort through recipe books, dig out that potato — is it a Burbank?! — and season with that essential preservative, salt, reflect and enjoy.
What are you doing in your kitchens right now to make the most of what’s in your cabinets? Share your examples of resourcefulness by tagging your photos and ideas with #WeAreInnovationNation.
Resilient Foods, Resourceful People
Women and the Land: Agricultural Organizations of WWI
Freedom from Want
Mattox Home
Staples
A Versatile Ingredient (Salt)
What If A Potato Could Change the World of Agriculture?
Summer Staples: Tomato and Corn
Eggs
Eggs (as seen on The Henry Ford’s Innovation Nation)
Historic Recipe Bank
Bread & Biscuits
Preservation & Processing Foods
Henry J. Heinz: His Recipe for Success
Canning
Refrigerators
Fresh Paper (as seen on The Henry Ford’s Innovation Nation)
Supply Chains
Horse-Drawn Deliveries
Lunch Wagons: The Business of Mobile Food
Tri-Motor Flying Grocery Store
Alternative Eating & Home Cooking
Farmbot
Food Huggers (as seen on The Henry Ford’s Innovation Nation)
Individual Artifacts
Swanson Frozen Dinners, 1967
Waffle Iron
Victory Gardens
Macaroni
Bean Pot
Debra A. Reid is Curator of Agriculture and the Environment. Did you find this content useful? Consider making a gift to The Henry Ford.
COVID 19 impact, by Debra A. Reid, agriculture, philanthropy, food
With the North American International Auto Show now moved to June, we’ve had an unusually long dry spell in the Motor City when it comes to automotive exhibitions. The drought was finally broken by the annual Detroit Autorama, held February 28-March 1. Always a major show, this year’s edition was no exception with more than 800 hot rods and custom cars spread over two levels of the TCF Center.
Ed “Big Daddy” Roth’s “Outlaw,” honored as one of the 20th Century’s most significant hot rods.
The most memorable display this year was immodestly (but quite accurately) labeled “The Most Significant Hot Rods of the 20th Century.” It was a veritable who’s who of iconic iron featuring tributes to Bob McGee’s ’32 Ford, Ed “Big Daddy” Roth’s “Outlaw” and “Beatnik Bandit,” Tommy Ivo’s ’25 T-Bucket, and Norm Grabowski’s ’22 T-Bucket – the last immortalized as Kookie Kookson’s ginchy ride in the TV show 77 Sunset Strip.
“Impressive” indeed. The 1963 Chevy wagon that won this year’s Ridler Award. (The chrome on those wheels practically glows!)
The biggest excitement always surrounds the Ridler Award, named for Autorama’s first promoter, Don Ridler. It’s the event’s top prize, and only cars that have never been shown publicly before are eligible. Judges select their “Great 8” – the eight finalists – on Friday and, for the rest of the weekend, excitement builds until the winner is revealed at the Sunday afternoon awards ceremony. The winner receives $10,000 and the distinction of having her or his name engraved forever on the trophy. It’s among the highest honors in the hot rod and custom car hobby. This year’s prize went to “Impressive,” a 1963 Chevrolet two-door station wagon built by a father-son-grandson team from Minnesota. With a Ridler now to its credit, no one can question the car’s name again.
Replica race cars – a Ford GT40 and a Ferrari 330 P3 used in the 2019 film Ford v Ferrari.
There’s always a little Hollywood magic on the show floor somewhere, and this year it came from a pair of replica cars used in two big racing scenes in the hit 2019 movie Ford v Ferrari. From the 1966 Daytona 24-Hour was the #95 Ford GT40 Mk. II driven by Walt Hansgen and Mark Donohue. From the 1966 Le Mans 24-Hour was the #20 Ferrari 330 P3 driven by Ludovico Scarfiotti and Mike Parkes. How accurate were the copy cars? Judge for yourself by looking here and here.
The Michigan Midget Racing Association introduces kids to the excitement of auto racing.
Those who are worried about younger generations not being interested in cars could take comfort from the Michigan Midget Racing Association. The organization’s Autorama display featured a half dozen cars that kids could (and did) climb into for photos. Quarter Midget cars are sized for kids anywhere from 5 to 16 years old. And while they look cute, these race cars aren’t toys. Their single-cylinder engines move the cars along at speeds up to 45 miles per hour. M.M.R.A.’s oval track in Clarkston is surfaced with asphalt and approximately 1/20 of a mile long.
Our 2020 Past Forward Award winner – a 1964 Pontiac GTO that matured with its owner.
Each year, The Henry Ford proudly presents its own trophy at Autorama. Our Past Forward Award honors a vehicle that combines inspirations of the past with innovative technologies of the present. It exhibits the highest craftsmanship and has a great story behind it. This year’s winner put a novel spin on the “Past Forward” concept. It’s a 1964 Pontiac GTO owned by Fred Moler of Sterling Heights, Michigan. Fred bought the car while he was in college and, appropriately for someone at that young age, drove it hard and fast. When adult responsibilities came along, he tucked the Goat away in a barn. Some 40 years later, Moler pulled the car out of the barn for restoration. He wanted to relive his college days but knew that neither he nor the GTO were the same as they were decades ago. Moler kept the trademark 389 V-8 but replaced the drivetrain with a more sedate unit. He added air conditioning, improved the sound system, and ever so slightly tinted the glass. In his own words, Moler enhanced the car to make it comfortable for his “more mature” self. He brought a piece of his own past forward to suit his present-day wants and needs. Like I said, a great story.
Autorama’s oldest entry – an 1894 horse-drawn road grader.
Autorama veterans know that the grittiest cars are found on TCF Center’s lower level – the infamous domain known as Autorama Extreme. Here you’ll find the Rat Rods that take pride in their raw, unabashedly unattractive appearance. By all means, take the escalator downstairs. There are always gems among the rats. This year I was thrilled to find an 1894 horse-drawn road grader manufactured by the F.C. Austin Company of Chicago. Utilitarian vehicles like this are rare survivors from our pre-automobile age. Autorama Extreme is a great place to tap your feet as well. Live music fills the lower level throughout the weekend – lots of 1950s rockabilly, of course, but plenty of blues and soul too.
Don’t miss Toy-a-Rama with its assortment of vintage car books and brochures.
Each year, I make a point of visiting Toy-a-Rama at the back of TCF Center. Vendors sell hundreds of plastic model kits, diecast models, memorabilia, and toys. But it’s the great selection of auto-related books, magazines, and vintage sales literature that always reels me in – and leaves my wallet a little lighter on the way out.
A beautiful 1:1 scale model of “Uncertain-T” – some assembly required.
And speaking of model kits, maybe the coolest thing I saw all weekend was down in Autorama Extreme. It was a beautifully crafted, partially-assembled model of Steve Scott’s “Uncertain-T” just like Monogram used to make – but this one was life-sized. Really, the giant sprue was terrific enough, but the giant hobby knife and glue tube took the whole thing to the next level. (Skill Level 2, as the box might’ve said.)
All in all, another great year celebrating the wildest, weirdest, and winningest custom cars and hot rods around. If you’ve never been, make sure you don’t miss Autorama in 2021.
Matt Anderson is Curator of Transportation at The Henry Ford.
21st century, 2020s, toys and games, racing, Michigan, Detroit, cars, car shows, by Matt Anderson, Autorama
A new group of garments from The Henry Ford’s rich collection of clothing and accessories makes its debut in Henry Ford Museum of American Innovation in our What We Wore exhibit, this time examining how fashion trends can highlight, or manipulate, the human form.
Dress and Pelerine, 1830-1835
(Purchased with funds from the Eleanor B. Safford Memorial Textile Fund)
What makes these sleeves puffy?
A stiffened underlining--pleated muslin fabric--helps support the sleeves. Sometimes a “sleeve plumper” was used--down-filled pads that tied on at the shoulder under the dress.
The wide silhouette created by these “leg-of-mutton” sleeves and matching pelerine (small cape that covers the shoulders) not only drew attention to the wearer’s arms, but also emphasized the smallness of her waist!
Who wore this dress?
During the 1830s? We don’t know. Later, Tasha Tudor (1915-2008), author and illustrator of children’s literature, owned the dress.
Tudor admired the objects and rural lifestyle of the early 19th century. She lived in a secluded New England farmhouse with no plumbing or electricity, surrounded by an orchard, rambling garden, and lively farm animals. Tasha Tudor also collected antique clothing--and wore it.
Dress, 1884-1885
(Gift of Ruth W. Crouse)
What supported the elaborately draped fabric at the back of this dress?
A bustle--a support of parallel horizontal slats made of wood or steel bent in a half circle. The bustle attached to the body around the waist. A tightly laced corset helped create her extremely small waist.
But how did she sit down? The slats would all collapse together as she sat, then spring back in place when she stood up--maintaining her fashionable silhouette.Between the fabric of the dress and the bustle, garments of this period could be quite heavy to wear!
Who wore this dress?
Mary Stevens (1861-1910), the daughter of wealthy capitalist. The Stevens family lived on Woodward Avenue in Detroit, a street lined with the homes of prosperous Detroiters.
Mary Stevens had a privileged lifestyle. She had the money to purchase finely made fashionable clothing. And led a social life that gave her opportunities to wear it. A few days before Christmas 1884, Mary’s mother gave an elegant reception at the Stevens home--complete with elaborate floral decorations, refreshments, and a full orchestra. Could this be the dress that Mary wore that afternoon?
Dress, 1927-1929
(Gift of Audrey K. Wilder)
What undergarment helped achieve this slender, youthful silhouette?
A straight-line, one-piece garment called a corselette. It de-emphasized the bust and smoothed the natural curves of the body--emphasizing the straight, unbroken line of that era’s “boyish” silhouette.
The movement of the uneven hemline, while walking or dancing, would subtly call attention to the wearer’s legs.
Who wore this dress?
Audrey K. Wilder (1896-1979) likely owned this dress. Audrey attended college--quite unusual for women of her time. She graduated from Albion College, then earned a master’s degree from Columbia University in 1921.
In the late 1920s, Audrey Wilder was appointed Dean of Women at Ohio Northern University. One of her first projects was the creation of the first social hall for women on campus--a place where female students could hold teas, receptions, musicals, and dinners. Those who knew her described Audrey as a “dynamic dean” and a woman “of exquisite grooming.”
Cocktail Dress by Christian Dior, 1952
(Gift of Mrs. Harvey Firestone, Jr.)
What undergarment helped create the “hourglass” silhouette of the 1950s?
Christian Dior’s “New Look”--with its close-fitting hourglass silhouette--dominated the 1950s. This look emphasized a tiny waistline and feminine curves. Longline bras helped slim the waistline and create a smooth line under garments.
This dress, Dior’s “Sonnet” design, also accentuated the waist through the angled side bodice seams, bows at the waist, and rounded skirt.
Who wore this dress?
This dress was custom-made for Elizabeth Parke Firestone (1897-1990), wife of tire magnate Harvey S. Firestone, Jr. Elizabeth felt it her duty to represent her husband, family, and the Firestone Tire and Rubber Company with dignity and grace. She was always flawlessly dressed--whether for informal camping trips, world travel, business functions, or society parties.
Elizabeth had a fine eye for fashion and favored New York and Parisian designers, including Christian Dior. These designers created garments to her specifications, including perfect fit, style, color, fabric, and construction. During the 1950s the New York Dress Institute named Elizabeth one of the "Best Dressed Women in the World.”
Jeanine Head Miller is Curator of Domestic Life at The Henry Ford.
Firestone family, Elizabeth Parke Firestone, women's history, What We Wore, Henry Ford Museum, fashion, by Jeanine Head Miller
After the Civil War, urban populations swelled. Until this time, farm families had kept flocks of chickens and gathered eggs for their own consumption, but with increased demand for eggs in growing cities, egg farming grew into a specialized industry. Some families expanded egg production at existing farms, and other entrepreneurs established large-scale egg farms near cities and on railroad lines. Networks developed for shipping eggs from farms to buyers – whether wholesalers, retailers, or individuals operating eating establishments.
While farmers who sold eggs directly to customers carried their products to market in different ways, sellers who shipped eggs to buyers standardized their containers to ensure a consistent product. The standard egg case became an essential and enduring part of the egg industry.
Egg producers initially used different sizes and types of containers to pack eggs for market. As the egg industry developed, standardized cases that held thirty dozen (360) eggs – like this version first patented by J.L. and G.W. Stevens in 1867 – became the norm. THF277733
Egg distributors settled on a lightweight wooden box to hold 30 dozen (360) eggs. The standard case had two compartments that held a total of twelve “flats” – pressed paper trays that held 30 eggs each and provided padding between layers. Retailers who purchased wholesale cases of eggs typically repackaged them for sale by the dozen (though customers interested in larger quantities could – and still can – buy flats of 30 eggs).
The standard egg case held 12 of these pressed paper trays, or “flats,” which held 30 eggs each. THF169534
Some egg shippers purchased premade egg cases from dedicated manufacturers. Others made their own. Enter James K. Ashley, who invented a machine to help people build egg cases to standard specifications. Ashley, a Civil War veteran, first patented his egg case maker in 1896 and received additional patents for improvements to the machine in 1902 and 1925. 
James K. Ashley’s patented Champion Egg Case Maker expedited the assembly of standard egg cases.
Ashley’s machine, which he marketed as the Champion Egg Case Maker, featured three vises, which held two of the sides and the interior divider of the egg case steady. Using a treadle, the operator could rotate them, making it easy to nail together the remaining sides, bottom, and top to complete a standard egg case, ready to be stenciled with the seller’s name and filled with flats of eggs for shipment.
Ashley’s first customer was William Frederick Priebe, who, along with his brother-in-law Fred Simater, operated one of the country’s largest poultry and egg shipping businesses. As James Ashley continued to manufacture his egg case machines (first in Illinois, then in Kentucky) in the early twentieth century, William Priebe found rising success as the big business of egg shipping grew ever bigger.
One of James K. Ashley’s Champion Egg Case Makers, now in the collections of The Henry Ford. THF169525
James Ashley received some acclaim for his invention. Ashley’s Champion Egg Case Maker earned a medal (and, reputedly, the high praise of judges) at the St. Louis World's Exposition in 1904. And in 1908, The Egg Reporter – an egg trade publication that Ashley advertised in for more than a decade – described him as “the pioneer in the egg case machine business” (“Pioneer in His Line,” The Egg Reporter, Vol. 14, No. 6, p 77).
While the machine in the The Henry Ford’s collection no longer manufactures egg cases, it still has purpose – as a keeper of personal stories and a reminder of the complex ways agricultural systems respond to changes in where we live and what we eat.
Additional Readings:
- Henry’s Assembly Line: Make, Build, Engineer
- Ford’s Game-Changing V-8 Engine
- Steam Engine Lubricator, 1882
- The Wool Carding Machine
farming equipment, manufacturing, food, farms and farming, farm animals, by Saige Jedele, by Debra A. Reid, agriculture
Built 86 years apart, two vehicles in The Henry Ford’s collection say a great deal about changing technology -- but they say even more about our society's changing values.
1916 Woods Dual-Power Hybrid Coupe
The Woods Motor Vehicle Company, established in 1899 as one of America's earliest automobile producers, was one of the biggest makers of battery-powered electric cars. But, by the early 1910s, the popularity of electric cars was waning. Gasoline-powered cars went farther on a tank of gas than electric cars went on a single battery charge, and filling an empty tank was easier and quicker than recharging batteries. These key shortcomings became more important as car owners drove their cars longer and longer distances. The Woods company sought to meet the challenge by building a car with two power-plants -- a clean, quiet, electric motor fed by batteries and an internal combustion engine fed by gasoline. The Woods Dual-Power automobile appeared in 1916.
Driving a Dual-Power was different from driving an electric or gasoline car. The driver manipulated levers to vary the balance between the gasoline and electric motors. THF103732
Driving a Dual-Power was considerably different from driving either an electric or a gasoline car. The driver began by moving a lever on the steering wheel to get the car rolling under electric power. When the car reached the speed of 20 miles per hour, the driver moved another lever to engage a clutch connecting the electric motor to the gasoline motor, starting the gasoline motor. By manipulating the levers, the driver varied the balance between the gasoline and electric motors; the car could run on both power sources at the same time, or either independently.
But the Dual-Power seemed to solve problems customers didn't have in 1916. The 48 miles-per-gallon figure claimed for the car meant little to a driver who could afford the Woods' $2,650 price. And the Woods' 35 miles-per-hour top speed was no better than a $740 Model T Ford sedan's. Woods didn't even advertise the Dual-Power's lower exhaust emissions, because automobile pollutants were of little concern at that time. It also seems that the Dual-Power was not as smooth and trouble free as the ads and brochures suggested. Woods re-engineered the car for 1917, but potential buyers were not impressed. The Dual-Power -- and the Woods Motor Vehicle Company itself -- vanished in 1918.
THF91040
2002 Toyota Prius Sedan
Ratchet forward to the 1990s. Automakers around the world were confronted by rising gasoline prices and stringent regulations on tailpipe emissions. Japanese giant Toyota set out to design a new car that dramatically improved gas mileage and dramatically reduced exhaust emissions. Toyota engineers probably never heard of the Woods Dual-Power, but in 1994 they settled on a dual-power design, combining a small gasoline engine with batteries and an electric motor. The first hybrid Toyota Prius went on sale in Japan in December 1997, and in the United States in August 2000.
Operating a Prius was simple -- a sophisticated computer system controlled both the electric and gasoline motors, smoothly shifting power between the two. THF91042
Although the Prius drivetrain was similar in principle to the Dual-Power's, operating a Prius was much simpler. The driver merely turned the ignition key, pulled the transmission selector lever into "D," stepped on the gas, and drove away. A sophisticated computer system controlled both the electric and gasoline motors, smoothly shifting power between the two. Sometimes the computer system used the gasoline engine to recharge the batteries. It even shut the engine off when the car stopped and started it up again as needed. The Woods engineers would have given their eye teeth for such technology. Woods sales staff might have given their right arms for the Prius' popularity.
Toyota's Prius hybrid sold well in Japan and even better in the United States. By 2005, Prius accounted for nearly 10% of Toyota's American sales. Part of that popularity was due to Prius' reliability, good performance, and considerable amount of interior room for its size. Part was due to Prius' excellent gas mileage -- over 40 miles-per-gallon on the highway and over 50 mpg in stop-and-go traffic. But it could take several years for savings on gasoline to make up for the several thousand-dollar price difference between a Prius and a comparable, conventional Toyota Corolla -- even with federal tax subsidies for hybrid cars.
For many people, what a car doesn't do -- use lots of gasoline, emit lots of pollutants -- has become as important as what it does do. THF205087
What really sold many people on the Prius was environmental responsibility. Driving cars with lower emissions and higher gas mileage was The Right Thing To Do, whether it reduced out-of-pocket expenses or not. Furthermore, driving a Prius told the world that you were Doing The Right Thing. The Prius became hip, especially among intellectuals and celebrities. Movie stars took to arriving at the Academy Awards in Priuses rather than limousines to demonstrate their concern for the environment. Even after other car makers such as Ford, Honda, Saturn and Nissan added hybrids to their lineups, the Prius retained its cachet.
The stories of the Dual-Power and Prius tell us that the definition of what we want an automobile to do is always evolving. Yes, we want cars to take us where we want to go. And taking us there in high style, or high comfort, or at high speed is often still important. But, for many people, what a car doesn't do -- use lots of gasoline, emit lots of pollutants -- has become as important as what it does do.
Bob Casey is The Henry Ford’s former Curator of Transportation. A version of this post originally ran in March 2007 as part of our Pic of the Month series.
hybrid cars, Driving America, Henry Ford Museum, environmentalism, electricity, power, by Bob Casey, cars, alternative fuel vehicles
1916 Woods Dual-Power Coupe: Hybrid Before Hybrids Were Cool
In 1916, gasoline was cheap, and no one cared about tailpipe emissions. But this hybrid wasn’t about fuel prices or pollution. Woods Motor Vehicle Company built it to capture new customers. Sales of the company’s electric cars were falling as more people chose gasoline-burning cars. The Dual-Power supposedly combined the best of both, but customers disagreed. The car and the company disappeared in 1918.
This 1913 Woods Electric was much like other companies’ electric cars. Sales of all electrics—not just Woods—declined in the teens. THF103736
The 1916 Dual-Power’s gasoline engine and electric motor are under the hood, connected by a magnetic clutch. Its battery box is under the seat, toward the rear.” THF103732
Woods used surprisingly antiquated imagery in the logo for the Dual-Power. Perhaps the company was trying to assure potential buyers that its radical new car was as reliable as the familiar horse. THF103741
Henry Ford Museum, Driving America, cars, power, alternative fuel vehicles, hybrid cars
A Half Century in the Making, the Journey from Yuletides to Holiday Nights
What we know and love today as Holiday Nights did not spontaneously appear in 2000 when we first opened Greenfield Village on December evenings for an immersive holiday experience. Holiday Nights has evolved and grown based on many experiences and inspirations from decades of village “Christmases past.” and the work of many talented people.
The ability to transport our guests to a different time and place is most powerful after dark as the modern world that constantly pushes closer to our borders can be temporarily pushed away. When all is said and done, Greenfield Village provides the most perfect “set” in which to bring the past alive. With over 300 years of history represented, the possibilities are endless; a world where Charles Dickens’, A Christmas Carol, and It’s a Wonderful Life can seamlessly collide. A place where a small town from the distant past comes to life for several hours on December evenings, bringing forth the magic of the holiday season.
Holiday Nights in Greenfield Village is a classic example of “if you build it, they will come.” What began with conservative hopes for several hundred people in attendance has continually grown year after year.
Information Booklet, "Christmas at Greenfield Village 1964." THF112439
The holiday experience in Greenfield Village has a long history. As early as the mid-1960s, Village buildings were decorated both inside and out for the holiday season. Historic Christmas recipes were prepared in the village kitchens in fireplaces and wood burning stoves. Early on, all the guest experiences were limited to daytime and varied from guided tours, to full access, to tour on your own. Decorations were very elaborate, and included many collection items, but were not always based on sound historical research. Every building got a bit of Christmas, whether it would have been celebrated or not. During this period, attendance was vigorous, especially on December weekends.
Guests at Clinton Inn (Eagle Tavern) During "Yuletide Evening in the Village," 1975. THF144738
By the mid-1970s, new evening holiday experiences, called Yuletide Evenings, were introduced. Guests had the choice of a formal dinner in either the newly constructed Heritage Hall (now the Michigan Café) or the Clinton Inn (now the Eagle Tavern).The experience included horse drawn wagon, or if conditions allowed, sleigh rides into the Village, and depending on which package was purchased, a tour of 4 different decorated historic buildings, either before or after dinner. By the early 1980s, the Clinton Inn became Eagle Tavern, and the evening program changed to become an immersive 1850 dining experience much like the program offered today. Eventually, the Village tour portion of the evening was discontinued, offering a dinner only experience.
In the early 1990s, a concerted effort had been made for some years to reinvigorate the daytime program. By paying attention to historical accuracy, but at the same time, broadening the scope and allowing for a wider interpretation of how Americans began to celebrate Christmas in the 19th century, more engaging programs were offered. Hundreds of artifacts were chosen to fit out the dining rooms, parlors, and where appropriate, Christmas trees. Additional research was also done to lift-up the historic cooking programs and infuse a “living history” approach to the historic structures with the addition of period clothing. All this further supported the stories of the diversity of the American Christmas celebration. This work laid the foundation for the core content of Holiday Nights that we rely on today.
By the late 1990s, for a variety of reasons, the daytime visitation to the Greenfield Village Holiday Program had begun to decline while the evening program attendance remained strong. Based on the inspiration and fond memories of the wonderful candle and lantern lit buildings decorated for the holidays, a new program was proposed to re-create that opportunity through the Educational Programs class offerings. Though on a very small scale that served less than 100 people, this program reminded us of what could be possible and got the creative process rolling.
Brochure, "Twelve Nights of Christmas" in Greenfield Village, 2003. THF144736
The Twelve Nights of Christmas, what would later be called Holiday Nights, debuted for the Christmas season of 2000. The daytime “Holiday” program remained in place, and the evening program was basically an evening version. This early version was very quiet, and very dark, as none of the village restoration had taken place yet. Most of the activities were based inside the buildings. Despite the slow start, the potential was fully realized, and creative and physical growth began. With the village closed for the holiday season of 2002 for the renovation, there was time to regroup, brainstorm, and make plans. The new and improved version for the “new” village in 2003 saw expanded outdoor activities, more music, and an ice rink that featured an artificial ice surface. Even with enhanced programming elements, the program was still not really filling the space as it could.
Musicians Performing at "Twelve Nights of Christmas" in Greenfield Village, 2003. THF133593
During these early years, it was apparent to the village programs team that to achieve the level of experience we were aspiring to, the event would need to be broken down into production areas, and each would need its own level of care and attention to detail. Decorating the village, designing and deploying the lighting, planning the historic food demonstrations, food sales and retail, staffing and training, musical and dramatic program casting and rehearsing, dressing an army of staff, firewood, lanterns, and communicating the entire thing, all was captured and pulled together with the Holiday Nights manual. This work became the go-to document for what needed to be done when and where, once preparation for the evening program began. This tool also became invaluable in planning and producing subsequent years of the program. So, as ideas came forth as to how to expand and improve the Holiday Nights guest experience, the program manual format made it possible to incorporate the new elements and move the experience forward.
A very memorable off site staff mini-retreat to a local book store cafe in 2004 laid the foundation for the program we know today. Building on the sound historical content of our village holiday celebration, our success with Holiday Nights thus far, along with a commitment from the institution, we created and refined the combination of guest experiences that today, makes Holiday Nights truly one of the nation’s greatest holiday experiences. The fireworks finale, the end of the evening procession and sing-a-long, a visit from Santa, a real ice skating rink, immersive food and drink stalls in the center of the Village, a greens market, storytellers, over 100 staff in period dress as well as a wide variety of additional dining experiences and top quality live music, has put Holiday Nights on the map over 20 seasons.
The program continues to grow and evolve. For my part, it’s been a privilege and source of pride to see how far we have come and how we have come together to achieve such greatness. I look forward to the road ahead and what the next 20 years may bring.
Inspired by the evolution of Holiday Nights? See it for yourself - limited tickets for 2019 remain.
Jim Johnson is Curator of Historic Structures and Landscapes at The Henry Ford and Director of Greenfield Village.
Michigan, Dearborn, 20th century, 21st century, holidays, Holiday Nights, Greenfield Village, events, Christmas, by Jim Johnson
