American homes in the Victorian period were designed to showcase their owners’ good taste. This is the Wright home in Greenfield Village, where brothers Wilbur and Orville Wright grew up in the 1880s and 1890s.
As the “best” room, parlors were meant to show the family’s good taste to honored guests, so decoration was carefully arranged. This photo, probably taken by Katharine Wright, sister to Orville and Wilbur, documents the room in the 1890s.
The Firestone Farmhouse, where Harvey Firestone was raised, is also in Greenfield Village. Here is the parlor as curators interpreted it to the mid-1880s. Notice the conscious profusion of pattern, ornament, and what we would call clutter.
Dramatic changes in taste came through the work of English reformer, William Morris. Morris sought to change society by creating the first interior design firm, Morris & Company. Probably his most important design was this reclining chair.
Morris despised “overwrought” decoration. He wanted to return to the simple design of the pre-industrial world. He wanted to reunite the arts with the crafts, destroyed by industrialization. This came to be called the "Arts and Crafts" movement. Ideals of the Arts and Crafts movement were adopted by American tastemakers in the 1890s. Gustav Stickley published a popular magazine called The Craftsman, and marketed a line of furniture, including his version of Morris’ chair.
Stickley advocated simpler, less fussy interiors, with multi-purpose rooms, for less formal living. The concept of the living room was born on the pages of Stickley’s The Craftsman magazine.
This brochure for wallpaper shows the most up-to-date Arts and Crafts interior available to Americans in 1912. As the title says: "A Well Decorated Home is a Potent Aid to Contentment & Happiness." The hall flows into the living room.
Architect Frank Lloyd Wright took these ideas further with his Prairie houses, where rooms flowed into one another, and exteriors took their cues from the surrounding landscape. This is an unexecuted design for Henry Ford’s Fair Lane Home.
Textiles were an integral part of the Arts and Crafts interior. Designers emphasized the use of stylized botanical motifs, such as roses, which harmonized with furniture, ceramics, and artwork. The ideal was to create a unified interior environment.
This tile was intended to be a part of a larger composition, perhaps lining a fireplace, where the turtles would follow in a line from head to tail. The effect was intended to harmonize with an Arts and Crafts interior environment.
Detroit's Pewabic Pottery was founded in 1903 as part of the American Arts and Crafts movement. This vase represents naturalistic oak leaves in high relief from the surface of the vase. The matte glaze is typical of Arts and Crafts pottery.
After World War I, interest in the Arts and Crafts waned, as Americans looked toward other styles like the Colonial Revival and new Art Deco for their homes. However, the concept of the multi-purpose living room persisted.
In the post-World War II era, most American homes featured a comfortable living room. In this Christmas 1962 snapshot, note the Victorian rocking chair on the right and the recliner, an updated version of the “Morris” Chair, at the left.
This has been a whirlwind tour of American interiors through the 19th and 20th centuries. If you’d like to learn more about the Arts and Crafts movement, check out this Expert Set and other artifacts within our Digital Collections.
Charles Sable is Curator of Decorative Arts at The Henry Ford.
In the years following the introduction of the automobile, women had few chances to challenge prevailing, gendered beliefs about their place behind the wheel. But where limited opportunities did exist, women seized them. They competed in organized races and reliability tours, volunteered for motor service during World War I, and drove to rally support for women’s suffrage.
This 1867 music sheet (00.4.183) was dedicated to Elizabeth Cady Stanton, Susan B. Anthony, George Francis Train, Lucy Stone, and other “advocates of female suffrage.” / THF93144
We often hear the names of Elizabeth Cady Stanton and Susan B. Anthony in connection with the early struggle for “woman’s suffrage,” which we know more commonly today as “women’s suffrage”—the right of women as American citizens to vote. What is lesser known is that the early women’s suffrage movement began within the context of the broader struggle for women’s rights and it involved many more people—men as well as women, Black as well as white.
This scene of domestic bliss from an 1880 trade card (89.0.541.1270) for parlor stoves belies the fact that women at this time lacked basic rights. / THF224913
Women’s Rights, Denied
Into the early 20th century, women were not considered entities with rights separate from men. They could not vote, serve on a jury, testify in court, or hold public office. If married, it was illegal for women to sign contracts, inherit property, keep or invest their own earnings, have automatic rights to their children (even after a divorce or if their husband died), or make a will without their husband’s consent. It was very difficult for them to get divorced from an abusive husband or have a profession other than that centered around home and children. Furthermore, they were expected to stay out of public matters—centering their lives around family and home, obeying their husbands, and behaving at all times in a refined, polite way.
Abolitionist literature like The American Anti-Slavery Almanac for 1840 (2005.0.17.1), produced by and for northern abolitionists, often featured provocative covers depicting the brutality of slavery. / THF7209
Breaking Early Barriers
During the early 19th century, a few strong women began expressing their views about the rights of women as separate from men. Many of the early women who spoke out were white, educated, middle-class members of the Society of Friends, or Quakers. Members of this religious sect not only accepted women as equals to men but also saw it as their duty to seek justice for all. Lucretia Mott, one of the organizers of the 1848 Seneca Falls Convention, was Quaker. Susan B. Anthony, who joined the movement a bit later, also had a Quaker upbringing.
Many of these women had also long championed the abolition of slavery. In this they found allies in men as well as Black women. It was as advocates for this movement that these women got practice attending and speaking out at meetings. They paved the way for other women.
The title of this ca. 1851 oil painting (59.124.1) is “The Temperance Pledge,” referring to an important component of the temperance movement that involved signing a document in public promising to abstain from alcohol. / THF119917
Some of the early women’s rights advocates also championed temperance reforms—that is, an organized effort to encourage abstinence from, or at least moderation in, the consumption of intoxicating beverages—especially hard liquor. Excessive drunkenness, especially by men, was threatening the stability of many families (in 1830, consumption of alcohol was three times the current norm) and women led the charge to battle this. Elizabeth Cady Stanton and Susan B. Anthony were both temperance movement reformers before they became women’s rights advocates.
Elizabeth Cady Stanton was a leader in the struggle for women’s rights and an early advocate for women’s suffrage (98.94.18). / THF6584
A Few Voices Lead to Many
The Seneca Falls Convention of 1848 was the first official public forum for discussing women’s rights. But suffrage was never the main or the only goal there.
Lucretia Mott met Elizabeth Cady Stanton (who had recently married abolitionist Henry Stanton) at the World Anti-Slavery Convention in Great Britain in 1838, just as that country had ended slavery. They found they shared similar views and kept in touch after that. During a conversation when Mott visited Stanton’s hometown of Seneca Falls, New York, in 1848, Stanton’s feelings of oppression as a wife and mother came tumbling out. The two decided to call “a convention to discuss the social, civil, and religious conditions and rights of Woman.”
In July 1848, Mott, Cady Stanton and nearly 300 other attendees—men as well as women—gathered in Seneca Falls, including well-known self-emancipated orator and editor Frederick Douglass. James Mott, Lucretia’s husband, chaired the meeting, as women felt they lacked the experience as well as the knowledge of parliamentary procedure. Cady Stanton, possessing a gift for writing, had drafted a Declaration of Sentiments for the meeting, not unlike those presented and discussed at anti-slavery conventions at the time. But it was her genius to use the language and legitimacy of the Declaration of Independence, modifying the phrase “all men are created equal” to “all men and women are created equal.”
Self-emancipated abolitionist Frederick Douglass was an early champion for women’s suffrage (96.68.1). / THF210623
At the meeting, the attendees discussed the 18 grievances and 11 resolutions that Cady Stanton had drafted in her Declaration. But it was the resolution “that it is the duty of the women of this country to secure to themselves their sacred right to the elective franchise,” that led to the longest debate and greatest opposition. To most people at the meeting—women as well as men—the idea of women voting seemed far-fetched, ludicrous, even illogical. Cady Stanton defended it, claiming (what seems so obvious to us today) that women needed political rights to be able to make other gains through legal means. The resolution almost failed, until Frederick Douglass spoke fervently in its favor. It passed by a small margin—the only resolution adopted that was not unanimous.
Emancipated oratorSojourner Truth championed women’s rights along with abolition (96.72.1). / THF121160
The Seneca Falls Convention gave rise to numerous other women’s rights conventions that emerged over the next decade, in New York, Pennsylvania, Ohio, and Massachusetts. It was in Akron, Ohio, in 1851 that emancipated orator Sojourner Truth—best known for speaking out against slavery—gave her first known speech on women’s rights. She would continue to appear at many women’s rights conventions and give valiant service to the movement. It was also during this time that Susan B. Anthony assumed a leadership role in the women’s rights movement.
These conventions gave women practice in airing grievances, building consensus, and establishing alliances and friendships. Abolitionist support dominated these discussions, as the slavery issue heated up through the decade. There was no consensus about women’s suffrage. In fact, women’s suffrage was barely an issue on the table at convention after convention.
This 1867 cover of Harper's Weekly (2005.16.2) shows Black freedmen lining up to cast their ballots. Congress had recently approved measures allowing African Americans the right to vote—a right later ratified in the 15th Amendment. / THF11673
An Unfortunate Split
Only after the Civil War did women’s suffrage become the primary goal of the women’s rights movement. However, two factions split over how to achieve it. According to Angela P. Dodson in “Remember the Ladies”: Celebrating Those Who Fought for Freedom at the Ballot Box (2017), this “fissure” sundered alliances, strained relationships, diffused energies, squandered resources and stalled progress, and it took decades to heal.
The Revolution (2005.14.1), a newspaper distributed by the National Woman Suffrage Association (NWSA) and edited by Elizabeth Cady Stanton, featured essays supporting NWSA’s agenda. / THF277269
Although many women’s rights advocates supported the passage of the 13th Amendment formalizing emancipation, the dissension started with passage of the 14th Amendment (guaranteeing equality to all “male citizens”) and especially with the passage of the 15th Amendment (giving Black males the right to vote). In retrospect, it seems obvious that Black enfranchisement in the South was in peril if lawmakers didn’t act quickly and it was simply not judicious to fight for two difficult causes at the same time—Black freedmen’s rights and women’s rights. However, some women, including the vocal Elizabeth Cady Stanton, did not see it that way. These women felt they had fought long and hard for both abolition and women’s rights, and they felt they deserved their due.
It was at this time that women realized they needed to advocate for a national amendment calling for “universal suffrage” and began referring to themselves as suffragists. This would have been the perfect time for a national organization to push this agenda, and one was attempted at the 1866 National Woman’s Rights Convention, led by Susan B. Anthony. But there was almost immediately a division in the ranks—leading to two competing organizations. Stanton and Anthony formed the National Woman Suffrage Association (NWSA), working specifically for the enfranchisement of women and opposing the 15th Amendment. At the same time, women’s rights advocate Lucy Stone organized the American Woman Suffrage Association (AWSA) in support of the 15th Amendment and working toward a broader coalition (her group ultimately received more support). These two groups competed for allies and support for the next 25 years, weakening each other’s success and forcing each of them to work harder for state-by-state support rather than working together to fight for a federal amendment.
During the struggle for women’s suffrage, many men and some women strongly opposed the notion of women voting, as evidenced by this ca. 1910 button (2004.117.1). / THF8518
In 1869 and 1870, respectively, the Wyoming and Utah territories granted women the right to vote (primarily to attract settlers), while an amendment granting women the right to vote was finally brought to Congress beginning in 1878. But none of these actions engendered wider support, and many people (both men and women) continued to oppose women’s suffrage on many fronts.
During the early 20th century, suffragists often appealed to potential voters by distributing items with symbolic imagery, such as this ca. 1910 button (2004.116.1). / THF155862
A New Generation Takes Charge
It would take a new generation of women, lacking the painful memories of the reason for the rift in the first place, to take up the fight. These women reunified the group by forming the National American Woman Suffrage Association in 1890 (NAWSA) and creating new strategies for state and national support. This was also a time for Black women—who had played a modest role in the previous organizations—to form their own organizations that could champion women’s rights and women's suffrage, including the National Association of Colored Women in 1895 and the National Association for the Advancement of Colored People (NAACP) in 1909. Prominent leaders like Ida Wells-Barnett and Mary Church Terrell arose to lead other Black women in support of these causes. Unfortunately, white suffragists did not always welcome their help—in fact, some were willing to sacrifice this support to pacify Southerners and court their support for the ballot.
Alice Paul’s extremist tactics included aiming strong messages directly at President Wilson, as seen in this small handheld flag (2005.3.1) from about 1916. / THF8533
Two different kinds of leaders emerged during the early 1900s, for the final push to the 19th Amendment—Carrie Chapman Catt, the lobbyist, and Alice Paul, the agitator. Catt and Paul strongly disagreed with each other’s tactics, but neither would have succeeded without the other. Their different strategies offered women from all walks of life a way to get involved—organizing parades, printing flyers, and getting people to sign petitions. Victory was not easy to achieve, but on August 26, 1920—72 years after the Seneca Falls meeting—the 19th Amendment granting women the right to vote was added to the Constitution.
During the Jim Crow era, most southern states had adopted poll taxes to keep Blacks from voting. The person who wore this button (2005.9.8) protested the injustice of paying to vote, which was finally abolished with the passage of the 24th Amendment to the U. S. Constitution (1964) and subsequent court rulings (1966). / THF 96541
The Struggle Continues
Unfortunately, the 19th Amendment did not guarantee equal voting rights to women. Racist laws and practices kept African American women as well as women of other disenfranchised groups—including Latinx, Indigenous, and Asian American women—from voting for decades. Voter suppression is, in fact, still an ongoing issue today.
The Equal Rights Amendment (E.R.A.) finally passed both houses of Congress in 1972, but it was not ratified in enough state legislatures for approval (2001.76.1). / THF153507
Returning full circle to the larger issue of women’s rights, an Equal Rights Amendment was drafted in 1923—only three years after the 19th Amendment was ratified. Although it received much attention in the 1970s and early 1980s, it has never passed.
The struggle for women’s rights, including women’s right to vote, continues today.
Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford.
In recent months, we previewed a new virtual experience that we’ve created in partnership withSaganworks, a technology startup from Ann Arbor, Michigan. Today, we are happy to officially launch this experience for you to interact with!
A view of the Produce Industry section, featuring items from the Detroit Publishing Company Collection, the Label Collection, and photographs of Entrepreneur-in-Residence Melvin Parson’s time at The Henry Ford.
What we’ve created is a Sagan: a virtual room capable of storing content in a variety of file formats, and experienced like a virtual gallery. The Henry Ford and Saganworks have partnered together to use this Sagan to highlight some of the work the museum has done under the auspices of theWilliam Davidson Foundation Initiative for Entrepreneurship, which focuses on providing resources and encouragement for the entrepreneurs of today and tomorrow. Through this grant, we have been given the opportunity to examine some of our collections through an entrepreneurial lens, digitizing thousands of artifacts and sharing these stories through blog posts, expert sets and interviews with our Entrepreneurs in Residence. Our Sagan highlights these entrepreneurial stories and collections, displaying a sampling of objects we’ve digitized and content we’ve created all in one place – starting with those related to our collecting themes of Agriculture and the Environment and Social Transformation.
Text panels, like the one seen here, are featured throughout the Sagan to provide information about the items you’re seeing in that section.
As previously mentioned, our Sagan is experienced like a virtual gallery with objects and photographs arranged on the walls – similar to an exhibit. Unlike an exhibit, however, the Sagan does not have extensive labels throughout. Instead, one brief text panel can be found in each section of the Sagan describing the collection within that space and how it relates to entrepreneurship.
Once you’re in the Sagan, you’ll have the opportunity to move throughout the space using the arrow or WASD keys on your keyboard and can scan the room by right-clicking and dragging your mouse in the direction you want to view. (Laptop users can hold the “control” key and use the trackpad to scan the room as well.) Within the Sagan, you’ll find photos and documents that we’ve digitized as part of the Initiative for Entrepreneurship. To view an item up close, select the artifact and click on the description that appears or double-click the artifact itself. On tables throughout the Sagan, you’ll also find digital content elements, such as blog posts and artifact sets, that provide further context. Double-clicking these elements will take you to the blog or set on The Henry Ford’s website.
This stack of vinegar barrels was customized and created by Saganworks exclusively for The Henry Ford’s Sagan.
One of the exciting features we were able to incorporate within our Sagan is 3D artwork customized for The Henry Ford by the talented artists at Saganworks. Our 3D artwork includes an orange tree, fruit crate stands with life-like fruit, pickle barrels, and a larger-than-life stack of vinegar barrels, representing the vinegar products sold by the H.J. Heinz Company. Also visible within the space are virtual furniture pieces created by Saganworks and available to anyone who uses the program to help customize a space and create a mood within each room.
There are tons of furniture options to help furnish your virtual space from bookshelves and couches to sculptures and decorative artwork.
So what else makes The Henry Ford’s Sagan extra special? Our collections, of course. Items from the following collections are featured within our Sagan:
Production – Entrepreneur H.J. Heinz entered the processed food industry in 1869 when he began selling horseradish out of his family home. Upon achieving success, his product line quickly expanded to include other products, such as pickled foods, condiments, and preserves. The items shown here document the production aspect of the H.J. Heinz Company, including photographs of the farms where the fruits and vegetables were grown and harvested, as well as images of the factory where the items were processed and packaged and the employees who worked there. The featured content element describes a Heinz employee notebook we found in our collection.
Marketing – H.J. Heinz was at the forefront of creative marketing. He rarely missed an opportunity to market his “57 Varieties” – a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. The items shown here document the many advertising strategies of the H.J. Heinz Company, including streetcar advertisements, trade cards, labels, advertising drawings and illustrations, and photographs of elaborate grocery store displays. The featured content element explores other aspects of H.J. Heinz’s entrepreneurial journey.
Richard J.S. Gutman Diner Collection – The American diner is recognized as an icon of roadside architecture and entrepreneurial enterprise. The items shown here come from the collection of Richard J.S. Gutman, the leading expert on American diners. Photographs, trade catalogs, menus, and matchbooks help tell the story of innovation and entrepreneurship from the craftsmen and designers who built the dining cars to the owners and operators who served customers every day. Explore further by visiting the press release,finding aid or the artifacts we’ve digitized from the collection.
Recipe Booklet Collection – Recipe booklets allow us to examine the changing eating habits of Americans and discover early products from some of the well-known companies in the food industry today. For many companies, recipe booklets were a method of marketing, offering creative uses for their products. Featured content elements include a history of the Jell-O Company and an opportunity to browse the booklets from the entrepreneurial companies included in this section. Explore further by visiting the finding aid or the artifacts we’ve digitized from the collection.
Detroit Publishing Company Collection – The Detroit Publishing Company (1895–1924) was an entrepreneurial venture that produced, published and distributed photographic views of the world. The company’s photographers captured images ranging from the exotic to the ordinary, including special events, everyday activities, infrastructure, various industries and views of cities and countrysides. The images shown here document the West Coast fruit industry, including photographs of the fields and groves where the fruit was grown, and images of the fruit being packaged and crated for shipping. Explore further by visiting the collection record,finding aid or the artifacts we’ve digitized from the collection.
Label Collection - Labels are important advertising tools that inform customers what a product is, who produced it and where it comes from. As competition increased within the West Coast fruit industry and the canned food industry in the late 1800s, labels and brand identification became even more important. The labels shown here include some of the entrepreneurial companies within our larger Label Collection. Featured content elements explore the history of labels, the process of lithography (how labels were made) and the entrepreneurial journey of “The Fruit King.” Explore further by visiting the artifacts we’ve digitized from the collection.
Entrepreneur-In-Residence Program, Melvin Parson – Melvin Parson, founder of We The People Growers Association, was the Spring 2019 Entrepreneur in Residence at The Henry Ford, funded by the William Davidson Foundation Initiative for Entrepreneurship. Driven by his mission for equality and social justice, Farmer Parson uses vegetable farming as a vehicle to address social ills. The featured content element links to an interview with Parson where he shares his journey and mission to secure equality and social justice through urban farming. Explore further by visiting the artifacts related to Parson that we’ve digitized.
Visitors to our Sagan have the opportunity to click on individual items located on the walls or can interact with our content elements (blog posts and expert sets) throughout the Sagan. The content element featured here is an expert set of video clips from an interview with Melvin Parson, spring 2019 Entrepreneur in Residence at The Henry Ford.
Have we piqued your interest yet? Click here to explore our Sagan on your own (please note that this experience will be best in the Chrome browser on a desktop computer). After providing your name and email, you’ll be able to fully enjoy this new virtual experience we’ve created. Or, if you're on your mobile device, check out our narrated walkthrough right here:
This 1995 Kellogg’s Corn Flakes box (188.8.131.52) features Cornelius Rooster, a popular character logo since the late 1950s. THF302682
Perhaps it could only happen in western Michigan: the combination of religious fervor, fertile soil to grow grains that could be transformed into easily digestible breakfast cereals, and the spirit that one could accomplish anything with hard work and determination. Out of this world came John Harvey (J.H.) and William Keith (W.K.) Kellogg—two brothers who would transform the way that Americans ate breakfast. They were, unfortunately, often at odds. And they didn’t work alone. But, through their persistence and combined efforts, the dry cereal flakes they perfected would start a breakfast revolution.
Into the early 20th century, the American breakfast was often heavy, starchy, salty, and fatty—laden with leftovers from last night’s dinner, like cured meats, day-old biscuits, and lard-fried potatoes. No wonder that one of the most common complaints of the time was “dyspepsia”—a term that applied to a medley of stomach ailments, including constipation, diarrhea, heartburn, and indigestion. For the sick and the elderly, lengthy cooking of porridges or gruels was the only morning-meal alternative.
Seventh-day Adventist Tabernacle, Battle Creek, Michigan, 1914 (99.146.39). THF316219
The Kellogg brothers—John Harvey (1852-1943) and his younger brother Will Keith (1860-1951)—grew up in the close-knit community of Battle Creek, Michigan, a center for the Seventh-day Adventist Church. Members of this homegrown Christian religious sect not only believed in the connection between spiritual and physical health, but also that healthy living depended upon maintaining a nutritious vegetable- and grain-based diet.
Seventh-day Adventist leaders Ellen and James White hand-picked J.H. Kellogg to run their medical and health programs in Battle Creek, and ultimately sent him to the prestigious Bellevue Hospital Medical College in New York City. It was during his morning rush to classes at Bellevue that he began thinking about creating a nutritious, ready-to-eat cereal.
In 1888, Dr. John Harvey Kellogg authored this book (29.1119.14), aimed at explaining to young people, “in clear and simple language,” the structure and functions of the human body as well as his personal philosophy for healthful living. THF183317
Upon returning to Battle Creek in 1876, Dr. J.H. Kellogg assumed leadership of the Whites’ Western Health Reform Institute. But his vision was much larger than theirs, ultimately leading to his breaking ties with his Seventh-day Adventist backers. With the able (but underappreciated) assistance of his brother, Will, to run the business end of things, Dr. Kellogg turned the Whites’ once-modest institution into the grand Battle Creek Sanitarium. Nicknamed the San, this “university of health” would become a world-famous health resort, catering to the rich and famous (including Henry Ford) as well as the truly ill. At the San, Dr. Kellogg would profess and put into practice his long-held philosophy of “biologic living”—that is, the belief that correct eating and drinking, plenty of exercise, hydrotherapy, and the abstinence of tobacco would lead to a healthy mind, body, and spirit.
Corn Flakes loom large in thispostcard (94.82.4) showing the packing room at the Kellogg’s plant, about 1935. THF320131
The true origin of corn flakes is difficult to trace, as competing versions of it have been offered by Dr. Kellogg’s wife Ella (whose dedicated assistance was integral to the San’s food operations), his brother Will, other family members, and San employees. All agree, however, that it started with Dr. Kellogg’s correct hypothesis that a grain-based cereal would be easier to digest if the grain’s starch was broken down through a pre-cooking process. (Ironically, nutritionists now agree that easy digestibility is less healthful than the slower-to-digest high-fiber cereals that are so popular today.) Hours of experimentation and a little accidental fermentation finally led to the creation of an easily digestible flaked cereal made of wheat. Patients at the San loved it and mail-order demand (usually by former patients) soon exceeded supply. Dr. Kellogg felt that he had accomplished what he had set out to do.
Recipes for health foods that Dr. J.H. Kellogg served his patients at the San were featured in this 1928 booklet (95.174.22) aimed at the general public. THF17004
But his younger brother Will was far from done. Will saw a raft of competitors scrambling to introduce their own—often very similar—flaked breakfast cereals and making money off of their original idea. Whereas his brother, the doctor, was satisfied with continuing to produce healthy, nutritious foods for his niche group of patients, Will saw an opportunity to market a light, healthy breakfast cereal to a much larger public. After helping his brother rebuild the San following a devastating fire in 1902, he bought the rights to the flaked cereal and struck out on his own.
Will immediately made some changes to the initial cereal his brother was serving at the San. He replaced the wheat with cheap, plentiful, better-tasting corn, and added (to his brother’s horror) malt, sugar, and salt to make the cereal more palatable to the general public. In 1906, Will Kellogg founded the Battle Creek Toasted Corn Flake Company and the cereal we know today as Corn Flakes was born.
A postcard (99.146.41) of the Kellogg’s factory in 1914. THF316221
Will’s business acumen kicked in, as he embraced ever more sophisticated forms of advertising and packaging, as well as the most up-to-date machinery, factory practices, modes of communication, and distribution networks. By adding his signature to the front of each cereal box, he guaranteed the quality of his products to the public while also—once and for all—staking his claim to them. By 1909, the company was producing and shipping 120,000 cases of Corn Flakes every day!
The popularity of dried cereal flakes for breakfast was in part due to improvements in both safe-to-drink milk and electric refrigerators (as shown in this 1925 ad, 2019.0.3.1) to keep the milk cold. THF290841
During Will’s active years of running the company—from 1906 to 1939—Kellogg’s became a national and ultimately global brand. These years also coincided with the growth of self-service grocery stores—in which name brand products and eye-catching packages were key to customer purchasing decisions. The success of Kellogg’s cereals was also aided by improvements in safe, pasteurized milk and the increasing popularity of electric refrigerators to keep the milk fresh.
In 1949, consumers who sent in a Kellogg’s Rice Krispies box top and 15 cents could receive this Snap! cloth doll kit (72.177.618.1). THF300027
Through Will’s leadership, the company continued to embrace new methods of advertising—cereal box coupons and giveaways, catchy jingles and character logos, colorful print ads, recipe booklets, and radio advertising. By 1939, Kellogg’s controlled over 40% of the ready-to-eat cereal business in the United States and over 50% of the business outside the U.S.
The owner of this 1950s U.S.S. Nautilus submarine toy (2015.35.47) remembered sending in 25 cents and a box top from either Kellogg’s Sugar Smacks or Sugar Corn Pops to receive it through the mail. THF183318
After Will stepped down, the company continued the aggressive marketing for which it had long been known. TV commercials and sponsorships replaced those previously on radio. Facing stiff competition from other cereal companies after World War II, Kellogg’s veered from its traditional reputation for healthful cereals and introduced a succession of sugar-loaded cereals for the new Baby Boomer market. Iconic new character logos helped promote them, like Tony the Tiger (introduced with Sugar Frosted Flakes in 1952) and Toucan Sam (introduced with Froot Loops in 1963).
The interest in “natural foods” in the 1970s and 1980s included healthful grains that, ironically, Kellogg’s had initially promoted—like those in the bran cereals featured as ingredients in this circa 1982 recipe booklet (92.256.9). THF296229
For Kellogg’s and other cereal companies, pre-sweetened and classic cereals would dominate the market during the 1950s and 1960s. But, in 1972, following a trend toward more “natural” foods, a little-known company named Pet, Inc., achieved breakout success with its Heartland Natural Cereal. Mainstream cereal companies scrambled to introduce their own versions of “natural” cereals, including Kellogg’s contribution, Country Morning Natural Cereal (1975–80). The trend toward more healthful and nutritious cereals brought Kellogg’s full circle back to its roots and continues to be popular today.
The front of this 1990s Frosted Flakes box (184.108.40.206) both features popular character logo Tony the Tiger and alludes to Kellogg’s sponsorship of NASCAR. In keeping with the times, this pre-sweetened cereal also claims to be fat-free, cholesterol-free, and include nine essential vitamins and minerals. THF302680
Too few people today recall the names of the two Kellogg brothers who started the breakfast revolution with their toasted flake cereal some 120 years ago. But it is impossible to ignore the legacy of their contribution. Through their lifetimes, Dr. J.H. Kellogg promoted healthful living, while his brother, W.K., convinced consumers that breakfast was the most important meal of the day. Meanwhile, the familiar character logos and advertising jingles for which Kellogg’s has long been famous remain in our heads and hearts.
For more reading, see: The Kelloggs: The Battling Brothers of Battle Creek, by Howard Markel (2017) and The Great American Cereal Book: How Breakfast Got Its Crunch, by Marty Gitlin and Topher Ellis (2011).
Donna R. Braden, Senior Curator and Curator of Public Life at The Henry Ford, fondly remembers watching all those Corn Flakes commercials when Kellogg’s sponsored her favorite pre-teen TV show, The Monkees.
Jump on the Weiser Railroad and take a tour of Greenfield Village and eventually, you’ll see a lush patch of grass behind Cotswold Cottage. It may just seem like an open field until you listen to your fellow passengers, as I did this past week.
“That’s where we watched the baseball game,” said one mother to her kids.
“Remember when we saw the Lah-De-Dahs play here? That was so cool!” said another family to each other. Then they are told that the season has been canceled, and a wave of disappointment hits.
Do we understand that it had to be done to ensure the safety of visitors, volunteers and staff? Sure. Does that make it any easier to accept? Not at all.
During the second weekend of August, the attention of everyone is usually focused on this seemingly unassuming patch of grass behind Cotswold Cottage. Groups of people from all over the Midwest put on uniforms reminiscent of 1867, bring a bat they made themselves, leave their gloves at home and prepare for two days to relive the glory of their times. Visitors bring their chairs, find a spot on the hill with plenty of shade, pick up a free program, and keep track of the day’s results. The kids who come don’t see computer programmers, lawyers, government employees, or professionals. They see ball players that they want to emulate. The players sign an autograph and pause for a picture to help commemorate the occasion. Sure, we would love to raise a trophy, but the best reward is the sight of our spectators coming back day after day, year after year.
The historic base ball program here at The Henry Ford brings together families by giving them something familiar—with a twist. A children’s game played by men in knickers might gain a laugh or two until you see how hard they can hit the ball or catch it without the aid of a glove. The World Tournament of Historic Base Ball is the culmination of a season’s worth of work by our home clubs, the Lah-De-Dahs and Nationals, while at the same time welcoming in multiple other teams from around the Midwest. It’s a vital part of The Henry Ford’s summer lineup of events, because it demonstrates our strength in the living history field, tells the American story through ball and bat and shows our visitors how innovations turned a kid’s game into America’s pastime.
Baseball Bat Presented to John L. McCord for First Prize at the World's Tournament of Base Ball, 1867 / THF8654
The original World Tournament was held in Detroit during the summer of 1867 (why the Lah-De-Dahs and Nationals play by the rules of that year). The hosts, the Detroit Base Ball Club, had an exciting 1866 and were hoping to make Detroit into a new Midwest hub of base ball (written as two words at the time) and to answer the question, “Who is the best team in the world?” At the conclusion, the Unknown Base Ball Club of Jackson, Michigan, won the first-class championship and earned $300 as well as a beautiful rosewood bat. Unfortunately for the Detroit club, 1867 didn’t pan out the way they would have liked, and the World Tournament would go into a 136-year hibernation.
In 2003, the World Tournament was reborn here at Greenfield Village. The Clodbuster Base Ball Club of Ohio would win three of the first four events (2004 was rained out with no definitive winner other than “Mother Nature”). The Lah-De-Dahs would win their first crown in 2007 and then add three more titles in 2008, 2016, and 2018. The Saginaw Old Golds have won the most World Tournaments, with six total.
It is, however, a much larger event than just watching the games (though for many visitors, that is enough to keep them entertained). The Dodworth Saxhorn Band plays songs of the 19th century with instruments of the period. Kids can test their skills on the Village Green along with a hands-on display of the game of cricket, one of baseball’s forefathers. In recent years, there was a pop-up exhibit featuring artifacts, including the original rosewood bat won by the Unknowns in 1867, as well as modern trophies created by the Liberty Craftworks pottery team for presentation to that year’s winning teams.
We may not be back this season but rest assured: To those disappointed fans who pass Walnut Grove on the train, we will be back! We hope you will be, too!
Jeff “Cougar” Koslowski is a volunteer with The Henry Ford’s Historic Base Ball Program.
As Senior Curator and Curator of Public Life at The Henry Ford, I’ve worked on many Greenfield Village building makeovers since I started here in the late 1970s. Today I’m going to take you behind the scenes to five of my favorites.
THF237357 / Historical Presenters outside Eagle Tavern in Greenfield Village, circa 1982
The 1980s and 1990s were an exciting time here, as we upgraded many Village buildings that had long been unchanged. The history and presentations of many of them were inaccurate, like the presenter outfit and penny candy in this general store image of 1965.
THF126771 / Historical Presenter and Visitors in the General Store, Greenfield Village, 1965 / Photographed by Philippe Halsman
We looked at sources that many historians used—probate records, census records, local newspapers, old photos (like this one of Firestone Farm). These helped us uncover more accurate stories about the people who had lived and worked in these buildings.
THF115221 / Firestone Farmhouse at Its Original Site, Columbiana, Ohio, circa 1876, Robert, Harvey and Elmer with Grandmother Sally Anne Firestone
Eagle Tavern, constructed in the 1830s, was one of the first buildings we tackled. In 1927, Henry Ford found this by-then-dilapidated building (see photo) in Clinton, Michigan, brought it to Greenfield Village, and located it on the Village Green.
THF237252 / Eagle Tavern at Its Original Site, Clinton, Michigan, 1925
Ford enlarged the back of the building to use as a student cafeteria for his Edison Institute schools. You can see the addition behind the carriages lined up for tours, which left from here when the Village first opened to the public in the 1930s.
THF120768 / Horse-Drawn Carriages outside Clinton Inn (now Eagle Tavern), Greenfield Village, 1929-1950
When I started working at the museum in 1977, Clinton Inn was still a cafeteria, but for visitors. Here’s a photo of visitors lunching there back in 1958.
THF123749 / Visitors Lunching at the Clinton Inn (now Eagle Tavern), Greenfield Village, 1958
The so-called “colonial kitchen” was also used for fireplace cooking classes as part of the museum’s Adult Education Program. I took several of these classes back then—but, alas, I don’t seem to be in this particular photograph!
THF112256 / Colonial Cooking Class Held at Clinton Inn (now Eagle Tavern) in Greenfield Village, 1978
In 1981, I joined a new Food Committee, to better align our food offerings with our overall interpretation. We proposed turning this historic building into a sit-down restaurant with period food and drink. Our idea was accepted, and we got to work.
THF54290 / Server at Eagle Tavern in Greenfield Village, October 2007 / Photographed by Michelle Andonian
Delving into historical research, we settled on the year 1850 for interpreting the building’s role as a roadside way-station and community hangout (like this 1855 print). In 1850, the place was called Eagle Tavern, run by a farmer named Calvin Wood.
THF120729 / Mail Coaches Changing Horses at a New England Tavern, 1855
To find out what and how people ate at that time, I looked at travelers’ accounts, etiquette books, and historic cookbooks. The chefs tested historic recipes. We sampled them to create each seasonal menu—like this, one of our first “Bills of Fare.”
THF123845 / Menu from Eagle Tavern, Greenfield Village, 1982, "Bill of Fare"
Eagle Tavern opened in April 1982, with staff dressed in some of the Village’s first-ever historically accurate clothing. This photo, taken when our dream of establishing a historic restaurant became a reality, still fills me with pride! (You can find more content related to Eagle Tavern on The Henry Ford’s Innovation Nationepisode page and YouTube clip.)
THF237355 / Historical Presenters outside Eagle Tavern in Greenfield Village, 1983
When I started at The Henry Ford in Summer 1977, the far end of Greenfield Village was undergoing a big change. The 18th-century Connecticut home of antiques collector Mary Dana Wells had just arrived and was being rebuilt using hand construction methods.
THF133332 / Daggett Farmhouse in Greenfield Village, circa 1978
The building was initially called the Saltbox House (an antiquarian’s term referencing its shape, as seen in this photo before the home was moved). Indeed, the early focus here was on interpreting the architecture and Mrs. Wells’ rare antique furniture.
Now that you’ve seen the colonial “saltbox” shape of the exterior, here’s an interior shot of Mrs. Wells’ antiques when she lived there.
THF236130 / Daggett Farm House at Its Earlier Site, Union, Connecticut, 1951-1977
In 1981, I joined an interdepartmental task force to enliven Village buildings. At the Saltbox House, we decided to highlight colonial-era household activities. The house soon came alive with the sights and sounds of cooking, cleaning, and spinning wool.
THF136883 / Activities Inside the Connecticut Salt Box House (now Daggett Farmhouse) in Greenfield Village, 1989
Meanwhile, our research revealed that a family named the Daggetts had lived there during the 1760s, the period of our interpretation. From Samuel Daggett’s rare account book, we could reconstruct what the Daggett family did at their farm during that time.
THF54170 / Presenter Working at Daggett Farmhouse in Greenfield Village, October 2007 / Photographed by Michelle Andonian
Over time, the interpretation at the house moved from simple demonstrations of domestic activities to a more accurate recreation of the lives and livelihood of the Daggett family. Eventually, the house was renamed the Daggett Farmhouse.
THF16439 / Presenter Working at Daggett Farmhouse in Greenfield Village, April 2006
I think of Firestone Farm as our greatest building makeover and I was involved with it from the beginning. In 1983, the museum was first offered Harvey Firestone’s boyhood home, located in Columbiana, Ohio. Here’s a 1965 photo of it on its original site.
THF115233 / Firestone Farmhouse at Its Original Site, Columbiana, Ohio, 1965
Henry Ford and Harvey Firestone became friends, business associates, and members of a small group called the “Vagabonds,” who traveled around and went camping together. Ford often visited the Firestone family homestead in Columbiana, Ohio.
THF124714 / Harvey Firestone and Henry Ford at Firestone Farm, Columbiana, Ohio, 1918
Curator of Agriculture Peter Cousins (shown on the right here) proposed that this farmhouse become the nucleus for a year-round, authentically recreated “living history” farm. He was instrumental in thoroughly documenting the farmhouse and barn.
THF138464 / Construction at Firestone Farm in Greenfield Village, May 1985
Meticulous research went into furnishing the farmhouse rooms. This dim black-and-white photo of a corner of the parlor from 1898 provided important clues to how this room looked when Harvey’s parents, Benjamin and Catherine Firestone, ran the farm.
Based upon that photo, other photos of parlors of the period, and actual furnishings from that era, here is how that corner of the parlor was reconstructed when the farmhouse was reconstructed in Greenfield Village.
THF53032 / Firestone Farm in Greenfield Village, September 2007 / Photographed by Michelle Andonian
My task was researching the cooking and other domestic activities and supplying the appropriate equipment for the kitchen and pantry. Here’s a glimpse at what that kitchen came to look like later, with presenters getting the midday meal on the table.
THF53126 / Presenters Working at Firestone Farm in Greenfield Village, September 2007 / Photographed by Michelle Andonian
In June 1985, Firestone Farm was officially “reborn” in Greenfield Village. Here’s a photo of the dedication, with President Gerald Ford speaking. (You can find more content about Firestone Farm on The Henry Ford’s Innovation Nation’sepisode page and YouTube clip.)
New research in the early 1990s revealed that this rural Georgia home in Greenfield Village had housed several generations of the Mattox family—an African American family who, through determination and hard work, owned and maintained their home and land.
Reopened in 1991, the Mattox House depicts the 1930s era, when Amos (shown here, ca. 1910) and Grace Mattox—descended from enslaved African Americans—raised their two children. Life was hard but the family proudly affirmed that there was “always enough.”
My primary job here was to furnish the kitchen and prepare the space for cooking programs. I used many of the great oral histories that the project team had initially collected, gleaning information about the Mattox family’s cooking and eating habits.
THF53399 / Mattox Family Home in Greenfield Village, September 2007 / Photographed by Michelle Andonian
In 1992, Rosa Parks visited the Mattox House, furnished like similar homes at the time with newspapers covering the front room walls to insulate against cool Georgia nights and winters. (You can find more content about the Mattox Family Home on our The Henry Ford’sInnovation Nation episode page.)
THF123775 / Rosa Parks Visiting Mattox House in Greenfield Village, 1992
My several years of experience with historical research, artifacts, and interpretation came in handy when, in 1990, I became the lead curator on a makeover of the general store on the Village Green.
THF54366 / J.R. Jones General Store in Greenfield Village, October 2007 / Photographed by Michelle Andonian
Henry Ford originally wanted a general store to complete the buildings he had envisioned for his Village Green. He found the perfect store in Waterford, Michigan (as shown here), purchased it, brought it to Greenfield Village, and had it rebuilt in 1927.
THF126117 / J.R. Jones General Store (Just Before the Move to Greenfield Village), Original Site, Waterford, Michigan, 1926
Ford then sent agents out to obtain historic store stock. One of the items they sent back was a storefront sign with the name Elias A. Brown. Elias Brown had run a store in New York, not Michigan—leading to a lot of confusion for visitors over the years.
THF138605 / Elias A. Brown General Store in Greenfield Village, October 1958
We began researching the store’s history in Waterford and found that it had changed proprietors nine times! We decided that James R. Jones, the 1880s storekeeper (pictured here), was our best choice to interpret. His name replaced Elias Brown’s out front.
THF277166 / Portrait of J.R. Jones, circa 1890 / back
Further research led us to specific customers, the choices of goods people might have purchased, and the role of general stores in local communities—as seen by this “community bulletin board” we later created in the store from local announcements and ads.
THF53768 / J.R. Jones General Store in Greenfield Village, September 2007 / Photographed by Michelle Andonian
Wanting the store interior to look like a real working store—filled with lots of duplicate and like-new items—we used both real artifacts and accurate reproductions. By the time we were done, the store was stocked with some 5000 items!
THF53774 / J.R. Jones General Store in Greenfield Village, September 2007 / Photographed by Michelle Andonian
The J.R. Jones Store opened in 1994, shown here with our first vintage baseball team, the Lah-de-Dahs—named after a team from Waterford back in the 1880s. When visitors walk inside the store today, they’re still blown away by the store’s interior! (Check out more content about the J.R. Jones General Store on our website and a YouTube clip from The Henry Ford’s Innovation Nation.)
THF136301 / "Lah-De-Dahs" Baseball Team in Greenfield Village, Spring 1994
Well, this just touches upon the makeover stories of a few buildings in Greenfield Village. We continue to uncover new research and new stories. I hope you enjoyed this brief virtual visit to Greenfield Village and plan to make a real visit soon!
THF16450 / Presenters Working at Daggett Farmhouse in Greenfield Village, April 2006
Donna Braden is Senior Curator and Curator of Public Life at The Henry Ford.
Keystone Stereograph #149 “Harvesting Celery Blanched by Boards, in Michigan’s Famous Celery Fields, Kalamazoo, Mich. THF 145691
What comes to mind when you think of celery (Apium graveolens L. var. dulce)? The essential ingredient in chicken soup, an attractive tomato drink garnish, a low-calorie and healthy snack (with peanut butter added!), or all of the above? The low-calorie nutritious vegetable (in the same family – Apiaceae -- as the herb, parsley) can also lead you on a journey through local history, consumer demand, patent medicine promotion, and commodity chains that spanned the globe.
The ancient Greeks and Romans harvested seeds from wild celery, also called smallage (Apium graveolens L. var. secalinum). It grew best in temperate climates and in moist soils. The plant stalk and leaves had curative properties and seeds had a strong flavor and scent when dried and when processed into essential oil. Europeans included celery seed into tincture recipes in pharmacopeia and cultivated the crop in gardens by the mid-1600s. Over centuries plant-breeders created celery varieties with taller tastier stalks. Thus, celery shifted from a landrace (a plant evolving in a location over time) to a market garden crop by the mid-19th century. Celery growers in the Grand Rapids area helped make it an international commodity.
The Celery Fields near Grand Rapids, Michigan Agricultural stories start with land access (or lack thereof).
The introduction and expansion of celery cultivation in west central Michigan began in the decades following removal and confinement of indigenous people. Maps indicate the rapid changes that occurred as lands once tended by the Match-E-Be-Nash-She-Wish Band of Potawatomi became the property of Euro-Americans.
John Farmer published this map in 1831 and marketed it as “The Emigrant’s Guide; or, Pocket Gazetteer of the Surveyed Part of Michigan.” It included “An improved map of the surveyed part of the Territory of Michigan.” THF136462
The wetlands that once sustained indigenous agriculture became a commodity that other entrepreneurs used to build a celery empire. The map that J. H. Young produced in 1835, “The Tourist’s Pocket Map of Michigan,” implies a leisurely pursuit, but instead, developing land into productive farms consumed time and money, and it required brute force. Yet, settlement equated to “progress” and economic growth in the expanding nation and in the territory of Michigan.
J. H. Young, “The Tourist’s Pocket Map of Michigan,” 1835. THF136466
Celery Entrepreneurs Different individuals, all migrants to the area, receive credit for launching the celery enterprise. George Taylor, a Scottish market gardener, reputedly introduced commercial celery growing in the United States when he settled in Kalamazoo in 1855.
Other individuals, all well-heeled citizens of the area received credit as celery pioneers. Joseph Dunkley, an immigrant from Somersetshire, England, established celery fields by 1866 north of Kalamazoo and began shipping his crop via rail in 1880 to eastern and southern markets. Glenn Douglass Stuart received most acclaim -- “Were the lovers of this esculent herb to have a voice he would be crowned what he is already, ‘The Celery King’.” Stuart arrived from Gowanda, New York, via Oberlin, Ohio, in 1883, and by 1892 his biography in the 1892 Portrait and Biographical Record claimed that his firm (based in celery) employed one-quarter of the Kalamazoo population.
Joseph Dunkley’s nursery business, Kalamazoo, Michigan, “Portrait and Biographical Record of Kalamazoo, Allegan andOttawa Counties” (1892), pg. 935.
Lands further west developed as celery fields later. Celery pioneer George Hudson introduced the crop to Grand Haven around 1878, according to the 1892 history of Ottawa, County, Michigan. Hudson immigrated from Devonshire, England, worked as a market gardener in New York, and a lumberman in Spring Lake before settling down to celery in the Grand Rapids area.
Advertisement of George Hudson, “Historical and Business Compendium of Ottawa County, Michigan” (1892), pg. 30; with information on Mr. Hudson (pgs. 192-193).
Laborers in the Fields While some immigrants received accolades for establishing the industry, other individuals received little recognition for the labor they performed. Families who migrated from The Netherlands did the bulk of the work turning wet soils into fertile celery fields between Kalamazoo and Hudsonville. Stereographs and postcards depict the intense physical labor that farm owners and laborers performed.
Keystone Stereograph #149 “Harvesting Celery Blanched by Boards, in Michigan’s Famous Celery Fields, Kalamazoo, Mich. THF145692
Growing Celery Before celery growing became concentrated in the area near Grand Rapids, market gardeners raised the spring vegetable and sold it directly to customers in public markets. The May 15, 1849 issue of The Michigan Farmer included growing directions from an English gardener. He advised planting the seeds in January in a greenhouse (and following with additional plantings in February and March to stagger harvests and meet market demand). Then growers should transplant the seedlings to the garden and protect the plant with a “hand glass.” Growers then earthed up the celery, setting the plants in trenches and hilling the soil around them to shield stalks and leaves from the sun. This reduced the acidic taste and stringiness of the stalks.
Such intensive cultivation practices yielded a crop that met the demand of wealthier customers seeking a spring tonic. A speaker explained the advantages of celery to members of the Kalamazoo Agricultural Society in 1850 -- celery was “peculiarly acceptable because it comes when our horticulture has no other fresh supplies to offer us.” The only other vegetables available at the time included potatoes, turnips, and cabbage. Such intensive
After Harvest Wealthier families displayed the fresh leafy celery stalks in glass vases like this one. The vase held chilled water that helped keep celery stalks fresh during formal dinners. Diners consumed the carefully cultivated stalks raw.
Heinz wagon with Celery Sauce advertising, circa 1879. THF 117121
Celery, the vegetable grown around Grand Rapids, attracted the attention of health food entrepreneurs like Dr. Vincent C. Price (1832-1914). He purchased Tryabita Celery Food Company in Battle Creek, Michigan, in 1902 and operated it as Price Cereal Food Company. He also produced and marketed Dr. Price’s Wheat Flake Celery Food as essential for the health of vegetarians and the infirm.
Advertising Poster, "Dr. Price's Food, Nature's Food for Man, the Only Wheat Flake Celery Food," circa 1910. THF 96676
Celery growers in the Grand Rapids area helped establish the crop in Sanford, Florida, in 1895. Growers planted in the fall and harvested in the spring. By 1898 they started shipping their crop via refrigerated railcars to northern markets including Philadelphia and New York City. California growers also established celery fields from Kalamazoo stock by the late 1890s, but their harvest reached market during the fall, thus theoretically avoiding direct competition with other growing areas.
Celery did not appear on lists of common garden vegetables because creating a tasty crop required more work than most hobby gardeners wanted to commit to the crop. Thus, celery did not usually appear in photographs or graphic arts that depicted garden baskets laden with potatoes, beets, cabbage, turnips, and other vegetables. This poster from World War I proves an exception, featuring a schoolboy with a healthy bunch of celery in his basket (on the left side, between the onions and the beets).
World War I Poster, "Raised 'Em Myself in my U.S. School Garden," circa 1918. THF112810
As salads became a more common element of American dinners, fresh celery gained more visibility. This advertisement for Heinz vinegar (an essential salad-dressing ingredient) included a bunch of celery, along with another relatively new addition to American dinners, iceberg lettuce (behind the celery and the vinegar bottle).
Advertising Layout Drawing for Heinz Vinegar, 1924. THF292743
Celery reached consumers in packing crates. Storekeepers usually displayed the crop in the crate, as this image of J. F. Ryder’s Market in Maine, shows.
Grower cooperatives helped expand markets during the early 20th century. The Celery Growers of Michigan existed at least by 1935, the year that growers specified six standard packages for celery. This container was a "square" at the ends (8 inches by 8 inches) and it held celery bunches laid flat that were 10 inches to 18 inches in length.
This “square” packing crate likely came full of celery from the farm operated by Ralph Schut, a descendant of Dutch immigrants in Georgetown Township/Hudsonville, aka “Celery Center.”THF173353
Historically, celery was much more than a garnish in your favorite tomato-juice drink.
Heinz Tomato Juice Advertisement, “Talk About Your Aristocracy!,” circa 1935. THF252238
Why are there more tulips in Holland and the Grand Rapids area today than celery? Growers responded to disease affecting their crops and increased competition reducing their market dominant by concentrating their resources on horticulture. Many celery growers already had green houses and operated nurseries, so they diversified their production by adding bedding plants and flowers to their market crops.
Melville and Anna Bissell, husband and wife entrepreneurs, solved their own “sweeping” issues--then “swept” the market with their mechanical carpet sweeper.
Needed: A Better Way to Clean Housework has always been physically demanding and time-consuming--including keeping floors free of dust and dirt. For centuries, people used brooms to tidy their homes. It wasn’t until the 19th century that the first mechanical breakthrough in sweeping would appear.
This trade card illustrates a more elaborately furnished--and more challenging to clean--home of the late 19th century. While brooms worked well enough on bare floors, they were much less effective at removing tracked-in dirt or coal dust from heating stoves that settled in carpets. THF208366
As house size grew and furnishings increased, people needed more effective methods of cleaning. Carpeting became very popular in middle- and upper middle-class homes during the last half of the 19th century--and it was more challenging to clean than bare floors. Going after dust and dirt with a broom on a carpeted floor wasn't terribly effective--it tended to just spread dust around. “Deep cleaning” one’s carpets was an elaborate process. Carpets had to be taken up once or twice a year, carried outside, and beaten with a carpet beater. The carpet then had to be reinstalled in the room.
Mechanical carpet sweepers made their debut in America during the mid-19th century. Carpet sweepers had a rotary brush connected to a pair of driving wheels. As the sweeper was pushed, the brush revolved, sweeping up and depositing dirt into a container that could be emptied easily. The United States Patent Office granted the first flurry of carpet sweeper patents in the late 1850s--five in 1858 and nine in 1859. Other patents would follow in the coming decades.
The fashionably dressed middle-class housewife in this circa 1880 Goshen Sweeper Company trade card “demonstrates” the company’s product. (She reminds me of June Cleaver from the 1950s television show, “Leave it to Beaver”-- who vacuumed while wearing high heels and pearls!) THF184126
Sweeping the Market Grand Rapids businessman and inventor Melville Bissell would design his own carpet sweeper in 1876.
Melville Bissell was a serial entrepreneur. In 1862, at the age of 19, Melville opened a grocery store with his father Alpheus in Kalamazoo, Michigan. By 1870, the Bissell family had moved to Grand Rapids where father and son operated a successful crockery and glassware store. Melville Bissell had married 19-year-old Anna Sutherland in 1865. Anna would prove to be an astute business partner.
The Bissells’ crockery and glassware stock arrived at their Grand Rapids store packed in sawdust or straw. Unpacking this merchandise before placing it on store shelves created a hard-to-clean-up mess-- sawdust and straw escaped the wooden crates and collected in carpet fibers. While the Bissells owned a mechanical carpet sweeper, they found it just wasn’t up to the task. Melville solved the annoying problem by developing a much better mechanical carpet sweeper and patenting it in 1876.
Anna Bissell quickly recognized this improved sweeper’s marketability--American housewives could keep their homes clean even more effectively, reducing the drudgery of housekeeping! She became the driving force of sales and marketing. The Bissells decided to distribute their product through houseware retailers, rather than door-to-door salesmen. Anna made many sales calls to stores in the Grand Rapids vicinity, succeeding in getting shopkeepers to purchase and display their carpet sweeper. Soon, hired workmen were turning out 30 sweepers a day on the second floor of the Bissell’s crockery shop to meet demand.
The left side of this circa 1880 Bissell trade card shows a vexed couple using a broom to clean their carpets. The right side depicts the couple--much happier now--using a Bissell carpet sweeper. (When holding the two-sided card up to the light, the entire message and images appear.)THF184124; T184125
An image of the Bissell company factory and a list of Bissell carpet sweeper products appear on this 1888 invoice. THF184432
In 1883, Melville Bissell organized a stock company with a paid-up capital of $150,000 and built a five-story factory for manufacturing their carpet sweepers. When the factory burned the following year, the Bissells mortgaged the family home and other property to finance its reconstruction. Soon, the Bissell Carpet Sweeper Company was on its way to dominating the field as carpet sweepers grew increasingly popular in the 1880s.
It was essential to not only have a good product--but be adept at marketing it effectively to potential customers. This Bissell trade card lists the many advantages of Bissell carpet sweeper--making it unquestionably better than sweeping with a broom! THF213981
This "Christmas Bissellisms" advertising brochure suggests that a Bissell carpet sweeper would be a welcome Christmas gift for any woman. THF277410
Tragedy struck when Melville died of pneumonia in 1889 at the age of 45. Anna--now a widow with four children age 21, 7, 4 and 1--stepped in to lead the company. From the company’s beginning, Anna had been intimately involved in business affairs. Anna Bissell served as president of the Bissell company from 1889-1919--the first female CEO in the United States--and then as chair of the board from 1919-1934. She successfully managed the business, defending the company’s patents and marketing the sweepers throughout North America and Europe.
This circa 1891 Bissell carpet sweeper was sold by J.C. Black & Son at their store, The Fair, in San Jose, California.THF17277
By the 1890s, the company had an international presence and was producing 1000 sweepers per day. In addition to the company’s branch office in New York, the Bissell company established factories in London, Paris, and Toronto, with agencies in 22 foreign countries. A progressive employer, Anna Bissell was among the first business leaders of the time to provide her employees with pension plans and workers compensation.
Melville and Anna Bissell took a risk and thought big. They might have chosen to remain focused on their crockery business. But their collective vision for success went beyond. Bissell carpet sweepers would dominate the mechanical sweeper market, as people “bisselled” their way to cleaner carpets and rugs.
Bissell, Inc. is still a privately-owned, family-led company today, selling a wide range of home care products.
Jeanine Head Miller is Curator of Domestic Life at The Henry Ford.
Braniff Airliner with "Jelly Bean" Orange Livery Designed by Alexander Girard, circa 1965//THF275594
Let’s set the scene: it’s the late 1960s, you need to book a flight, and you fancy yourself a stylish and forward-thinking consumer. Which airline do you choose? One airline in particular catered to just such a savvy passenger. Flying with Braniff International Airways in the late 1960s into the 1970s was a fashionable—and colorful—experience.
In 1965, Braniff International hired designer Alexander Girard to completely and comprehensively redesign its image and each step of the airline passenger’s experience. Girard was a trained architect who became one of those Modernist designers to try his hand at everything—textiles, furniture, objects, interiors, toys, graphics, and more. He was known for a humanistic approach to design. Departing from the white-walled minimalism of the earlier Modernists, Girard valued color, folk art, and designs that evoked joy and delight. In 1965, he was known primarily as the director of design for Herman Miller Furniture Company’s textile division, as well as for his encyclopedic 1960 design of La Fonda del Sol restaurant in New York City’s Time & Life Building. For La Fonda del Sol, Girard designed everything from the matchboxes to the menus, the dishware to the large-scale murals and sculptural objects.
Left: Set of Braniff International Airways Playing Cards, circa 1973//THF175414 Right: Braniff International Airways Bar Soap, 1965-1975//THF172360
Girard’s approach to the Braniff redesign was similar. Braniff named the campaign “The End of the Plain Plane.” It was an absolutely appropriate name, too—Girard implemented over 17,000 design changes in total. Girard wanted to “destroy the monotony” of the traditional airplane and instead, “do something to make the performance lively and interesting.” The exteriors of the airplanes were perhaps the most immediately obvious change. There were seven exterior paint colors: yellow, orange, turquoise, dark blue, light blue, ochre, and beige—each with a black nose, white wings, and white tail. Girard explained, “The idea was to make a plane like a great racing car—with the fuselage painted a solid color clearly expressing its shape.” The airplane interiors featured seven different coordinating color palates. Girard designed 56 new upholstery fabrics for the project, featuring solids combined with patterns of checks and stripes. Television ads for Braniff boasted, “you can fly with us seven times and never fly the same color twice…”
Undigitized textile samples by Girard for Braniff International Airways in The Henry Ford’s Collection.
The changes didn’t stop at the airplane’s paint scheme and upholstery. Girard designed a new logo, ticketing areas, and airport lounges which featured furniture designed by his friends and colleagues Charles and Ray Eames as well as new furniture that Girard himself designed. His new line was futuristic and colorful with contrasting upholstery, rounded edges, aluminum legs, and cantilevered arms. A plethora of small objects—soap packaging, blankets, playing cards, sugar packets, ticket holders, dishware, luggage tags, litter bags, and more—rounded out the comprehensive redesign.
Ottoman Footstool, 1966-1967, from The Girard Group Series//THF93606
To top it all off, Girard suggested the commission of Italian fashion designer Emilio Pucci to create a line of uniforms for Braniff pilots and flight attendants. The futuristic space age-themed uniforms were colorful and included go-go boots and translucent plastic helmets. Braniff International’s new flying experience was no longer simply travel between two points, but instead it became an immersive journey. As one television advertisement concluded, “Braniff International announces the end of the plain plane. We won’t get you where you’re going any faster, but it’ll seem that way.”
Katherine White is Associate Curator, Digital Content, at The Henry Ford.